No Panty Line Promise LuxeFrom shopping to beauty treatments, women want more of the good things in life. However, in a recent survey we found that many ladies aren’t pampering themselves during these difficult economic times, especially when it comes to buying new clothing and getting beauty treatments. With so many women cutting back on life’s little luxuries, it’s no wonder that survey results indicate that most women would like to be surprised with such enjoyable, pampering gifts.

We have responded to these results by giving women a number of opportunities to indulge in more of these luxuries:

First, we launched our new No Panty Line Promise® Luxe collection. These styles offer a lavish thread count and the line-free-confidence of our No Panty Line Promise® collection. Indulge in the luxurious fabric of our No Panty Line Promise® Luxe collection for ultimate comfort every day, at a cost you can afford..

Next, we will be kicking off our nationwide “Random Acts of Luxe” campaign by hitting the streets. We will be dropping into spas across the country and covering the costs of spa treatments for all lucky spa-goers present at the time. We will also be giving each of them a pair of free Jockey® No Panty Line Promise® Luxe underwear. Our planned city stops include Boston, Chicago, Denver, Miami and San Francisco. We will also be stopping at a sixth city, and YOU can choose our destination. Visit our facebook page and post a comment on our wall telling us which city (and spa) you think we should add to our list and why. Then between September 23rd and September 30th, take part in our Facebook poll where we will take the top responses from our fans and ask you to vote for the winning sixth city. Our spa visits will take place between October 18th and October 29th.

Finally, we will be giving away the ultimate pampering experience to one luck winner:  A Spa Vacation for two at renowned Canyon Ranch®, located in Tucson, Ariz. And Lenox, Mass. You can enter for a chance to win this four-night spa getaway anytime between now and October 31st. (Register here).

“Every woman deserves to be pampered but we know they can’t always afford to do so,” said Sally Tomkins, senior vice president of Design, Research and Development at Jockey. “With the introduction of Jockey® No Panty Line Promise® Luxe and the Random Acts campaign, we really wanted to give women a special treat by adding a little luxury – and a few big surprises – to everyday life.”


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