Hello to all in cyberspace.  Being an Email Marketing Analyst, it’s my job to deploy Jockey® emails and dive into the analytics once the campaigns have completed.  Needless to say, blogs aren’t really my forte.  When I first heard the design concept of employee birthday e-mails I thought, “seems like a cool idea, but I’m glad I don’t have to be featured.”  Well, since I am writing this blog post about my photo shoot and birthday email campaign, you can see things didn’t work out quite as planned.  And, to be honest, I’m happy they didn’t.

I was asked to come up with an email theme/idea to display my favorite Jockey products. This was a task I took very seriously.  I wanted to be creative and show my personality.  Since many of you don’t know me, I consider myself a bit of a character.  So, for this email, I channeled my inner Tom Cruise (from Risky Business), and hiked up to our studio for my personal photo shoot.  I have no shame, so it was pretty easy for me to ham it up in front of the camera and the cameraman — even if I was only in my Jockey® staycool V-Neck Tee , Jockey Signature boxers and Go Tech socks.

I’ve been with Jockey for just over 6 months and I never thought I’d find myself in front of a camera modeling my favorite Jockey® products.  The whole experience was surreal for me.  As you’ll see from the picture, no matter what your age, you can always rock out with awesome Jockey® products!  WINNING!