Tighty Whities, No more

In the past, fashion in men’s underwear was an afterthought. Typically, fashionable underwear for men meant the waistband was still attached to the garment.

Recently, men, like women, are more conscientious about the wearing experience and its fashion influence. This is noted by Sean R., senior director for men’s design at Jockey, “You wear different shirts for different occasions and underwear is no different. Now more than ever, men are opinionated and demanding about what they want. It’s our job to facilitate their desires.”

Offering 109 styles of men’s underwear, you might wonder where we get inspiration for each. No matter the design or color, each pair of Jockey underwear starts with three core components: comfort, fit and quality. Once we have that, we design.

According to Sean, “Our biggest inspiration for men’s underwear comes from trend in the fashion market, and of course, identifying the need for a new product he can wear in his wardrobe. Whether it’s a streamlined, casual, stylish or compression fit, Jockey offers underwear to support his need for any occasion.”

Like the rest of your wardrobe, underwear too is dictated by seasons of the year. Sean points out, “Based on the season, fabrics and colors are the biggest differentiators. With colors, we feature two pallets: spring/summer and fall/winter.” The colors are influenced by trends of the season and something topical. For example, Jungle Green (spring/summer) or Dark Crimson (fall/winter). Each name takes on a masculine identity, assuring that you can splash in some color and still be manly. As for the fit, Sean proudly shares, “It’s seasonless.”

Wondering what the next breakthrough in men’s underwear will be? Unfortunately, Sean couldn’t spill everything. But, he did say; you’ll see more chemical finishes, light quick dry fabrics, diamond white, easy care, moisture-wicking and antimicrobial features.

It’s often stated underwear is a reflection of one’s personality. Tell us, what type of personality do you think Sean from our men’s design team has?

See the latest in men's fashion underwear from Jockey

3 thoughts on “Tighty Whities, No more

  1. If cored is in, why are regular Y-Fronts so dull. Why not the selection of styles and colors available in other countries? Especially low-rise colored y-fronts and the original y-front sports brief.

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