A few weeks ago, we had a consumer respond to a blog post asking for some help:

“I’m looking for something to help my wife, who is style-challenged, put together that “fun in the sun” look that your models display when we are on the beach.  Ideas?” - Eric S.

 Eric, we’re so happy you asked!  Here are three great Jockey® “fun in the sun” options.

 1.    Comfy and casual “fun in the sun” look:
Start with our Jockey® favorite tank.  This tank offers a flattering scoop neck and a high back  with thicker straps (stylish and modest).  Plus, 100% cotton provides light and breathable feel—perfect for hot days.

Next, pair it up with our Ultimates® Cotton Spandex Bikini.    Enjoy comfy cotton stretch for a breathable, move-with-you fit.  You’ll love the contrast stitch and feminine bow detail.  Plus, new summer prints just arrived!

 Finish of your look with a pair casual shorts or active capris.  Great styles that will keep you on-the-go!

 In the look you’ll be comfy, casual and chic all day long!

2.    Flirty “fun in the sun” look:
Jockey® minis is a fun, youthful looking collection.  Start with the low rise boy short  in a bright summer color, like salmon pink!  Our minis boy short provides a “cheeky” fit with the comfort of cotton stretch (plus, they’re 5 for $25!).  Four different silhouettes allow you to choose your coverage.

For an all around sassy look, pair the low rise boyshort with our minis cami.  Again, you will get the comfort of cotton spandex in a tailored fit.  This cami has a built-in shelf bra, flattering scoop neck, and adjustable straps.

Complete your look with a flowy summer skirt and a crop jacket.  And, don’t forget a great pair of wedge shoes!

3.    Seamless “fun in the sun” look:
Seamless fun in the sun is a cinch with our No Panty Line Promise® Tactel® fiber blend collection.  On the bottom, wear the flattering fit of our hi cut panties (try it in new confetti bouquet print).  The silky, gentle stretch creates a beautifully smooth look underneath.  Hello summer dresses!

Summer dresses not your thing? Pull off your seamless look with our No Panty Line Promise® Tactel®  fiber blend camisole.  Dual adjustable straps allow for a customized fit.  Plus, the lay-flat seams create a smooth look underneath your top.  Great for layering under a cardigan, light sweater or your favorite embellished tee.

No matter which style you choose, spend your summer days care-free, panty line free…and looking fabulous.

-Stay sunny!

p.s.

Even the warmest summer days can bring cool nights.  Don’t forget to check out our hoodies and jackets for the perfect day-to-night look!

 Eric, we hope this helps you (and your wife) out!  If anyone else has a summer style suggestion, we’d love to hear it!

Saying goodbye to cold and dreary Wisconsin, our crew (with tees and shorts packed) took off for gorgeous Cabo, Mexico to shoot Jockey.com’s March 2010 catalog.  The endless sunshine and fantastic weather created a beautiful canvas that truly brought our newest collections to life—exactly what Eric Olson, our creative director,  envisioned.  “I love the strength of our product photographed outside in the natural sun, but I like to balance it with indoor locations as well.  The open-air homes and villas provided a perfect inside/outside feel.”

As they traveled north up the coast, one of their favorite stops was Cerritos, a small surfing area.  “This is where we shot the women’s Minis and Ultimates® collections at a cool surf hut.  People were out surfing, learning how to surf and just relaxing…it was a blast,” says Eric.  Other great locations for shooting, hanging out and getting the yummiest local eats were Todos Santos and Hotel California.

Eric gives huge credit to the entire crew for pulling off this amazing shoot.  Long days of scouting, shooting and even run-ins with stingrays!  Oh yes, a trip to the hospital for intense cleaning and shots for both Kelly and Victor (two extremely brave souls – heard it was so painful).  In the end, the photography turned out incredible and we’ve never been more proud of our spring offering.  You’ll love the fresh pops of colors and prints.  Plus, we’re launching brand new men’s and women’s collections that are sure to become your favorites.

Hope you enjoy seeing the making of our March 2010 catalog. And, if you haven’t already, be sure to sign-up for our mailing list.  We’re sending our March catalog next week!  Request a catalog or  check out the online version now.

Happy March and bring on spring!