Tebow Takes Manhattan

Now that our spokesperson Tim Tebow is packing up his Jockey underwear and heading to New York, we’re showing our support and excitement with this NEW billboard. The billboard was unveiled Friday afternoon on the New Jersey side of the Lincoln Tunnel. Get your first look now:

Tim Tebow Trade

Jockey’s unwavering support of Tim Tebow will continue as he now joins the New York Jets. It is an exciting time for Tim and we at Jockey share in that excitement. Jockey brought Tim on as a spokesperson before he took his first professional snap and even before he finalized his first NFL contract. We have always seen something special in Tim. He’s a young man with talent, drive and heart, and we believe he will continue to impress on and off the field. Jockey supports Tim Tebow 100 percent.



Tim Tebow photo curiosity

Tim Tebow

Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!

Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.

As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the Jockey.com homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.

That’s it. Really. Sometimes the truth is far less interesting than imagination!

Look who’s shopping for new underwear!

New Year, new undies! Turns out, you might not be the only one following that rule of thumb. Jockey spokesman, Tim Tebow, paid a visit to our Castle Rock, Colorado, Jockey outlet store to re-stock his drawers with some Jockey favorites. Thanks to our amazing store team, Elaine M. (left) and Candace C. (right), Tim walked out one happy shopper.

Any guesses at which Jockey styles Tim got?

Jockey stands behind Tim Tebow

There’s been a lot of chatter in the media lately about Jockey’s endorsement of Tim Tebow, and we felt it was important to be clear about our position on the matter.

Tim is an outstanding athlete with a very bright future. Certainly he’ll receive the most attention about his actions as a football player, but Jockey’s interest in him goes beyond football. He is dedicated to community service, and his work ethic, positive attitude and leadership skills are unquestionable. Jockey has always stood for quality and authenticity, and Tim delivers on those attributes, as well. Jockey brought Tim Tebow on as a spokesperson before he took his first professional snap and before he finalized his contract with an NFL team. We see something special in Tim. He’s a young man with talent, drive and heart who we believe will continue to impress on and off the field. Jockey stands behind Tim Tebow 100%.

“Tim Tebow Day” at Jockey

Hut, hut, hike! To celebrate and show our support for our favorite #15 as he gets set to make his first start this Sunday, we’ve officially announced today as “Tim Tebow Day.”

In anticipation for the big game, Jockey® employees dressed up in Tebow gear and posed for the camera to show-off their excitement (these folks are not shy when it comes to Tim!).

To share this special day, we’ve put together a photo gallery to capture all that was “Tim Tebow Day” at Jockey®. We hope you enjoy it!

Good luck Tim, Jockey® will be rooting for you! 

(Click to see enlarged photos)

Jockey Employees Enjoy a Visit from Tim Tebow

A day after visiting the new Jockey® Factory Store in Kenosha, WI, Tim Tebow stopped by the Jockey® headquarters for a special employee meet and greet.  It was a very relaxed event as employees watched videos and heard stories about Tebow, all of which further demonstrated the depth of his character and the strength of his work ethic.   

This occasion was full of fun and laughter.  Tim participated in a Q & A session, responding to questions from Jockey employees.  The questions ranged from “What’s your favorite color?” to “If you had 3 wishes, what would you wish?” Tim’s answers were full of grace and wit.  He even jumped at the opportunity to make a few friendly jokes with Mo Moorman, our PR guy, and event emcee.  Certainly, everyone had the chance to see Tim’s sense-of-humor, as well as all of the terrific qualities that make him an admirable Jockey® spokesperson. 

Without doubt, the most exciting and memorable part of Tebow’s visit was the photo shoot.  Each department had the opportunity to take a group photo with Tebow, topped of by a group shot of the entire Jockey® family with Tim Tebow.  And, of course, there were plenty of photos in between! 

Check out pictures from the event by simply clicking on the images below:

Jockey Celebrates New Factory Store with Tim Tebow Meet and Greet

On May 31, hundreds of fans and supporters came out to help us celebrate the grand re-opening of our new downtownJockey® Factory Store in Kenosha, WI. For an added bonus, visitors were able to enjoy a special meet and greet with NFL Quarterback and Jockey® spokesperson, Tim Tebow.

Before the event began, Jockey® employees teamed up to pack and prepare gift bags for the first 500 guests. Inside the bag, event-goers received: two pieces ofJockey® staycool underwear, mini brief key chain, 20% off coupons to use on their next purchase, two lotion/soap sets, and a Jockey® Factory Store water bottle. (Not a shabby bag of goodies!)

Decorated in the Florida Gators and Denver Broncos blue and orange, fans eagerly awaited the arrival of the evening’s special guest. The crowd featured local business professionals, Kenosha residents, Jockey and Tebow fans along with many more.

The opening ceremonies included a brief welcome message from Jockey® CEO Debra Waller and Tim Tebow, topped off by the official celebratory cutting of the ribbon (or as we do it, the Jockey® waistband). Then, as event visitors entered the store, they were each greeted with their very own Jockey® gift bag. In addition, all fans were able to enter their name into a raffle for a chance to win an autographed copy of Tim Tebow’s new book “Through My Eyes” along with other signed memorabilia. Fans had the opportunity to enjoy their very own mini photo-shoot with Tim Tebow. For those unable to make it inside (it was a full house!), Tim made sure they knew he hadn’t forgotten about them. He delivered a little “Tebow time” by taking a stroll down 6th Ave to shake hands and pose for pictures. We also made sure everyone in line outside received their Jockey® gift bag.

As the night proceeded, fans continued to pack the house, spreading enthusiasm and creating a buzz all throughout downtown Kenosha. With the cameras flashing, laughs were shared and memories were made. In addition to the exciting Tim Tebow meet and greet fans enjoyed tremendous in-store savings. With 30-75% off everyday savings coupled with an additional 20% off for guests using the Facebook Places ‘check-in’ feature on their smart phone — this event had a little something for everyone.

The event was a blast, and we were sad to see it end. We want to give a special thank you to everyone who came out and helped celebrate the grand re-opening of our new Jockey® Factory Store in downtown Kenosha! We certainly had fun and we hope you did too! Oh, and meeting Tim Tebow, that was pretty awesome, too!

Enjoy our special photo gallery of all the highlights. (Simply click the individual photos to enlarge.)

Jockey staycool Challenge Ends April 13th!

Tim Tebow has been sporting the NEW Jockey® staycool collection, and we bet that his t-shirt is cooler than yours!  Sign up for the Jockey® staycool Challenge to find out why, plus get entered to win one of two grand prizes and other weekly prizes!  Between now and April 13th, you can enter the sweepstakes by visiting the “staycool challenge” tab on our Jockey® Facebook page.

Grand Prizes:

Trip for two (2) to the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
Ponte Vedra Beach, Florida May 6-7, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • Two (2) tickets to the golf tournament
  • $100 Jockey® Gift Card

Trip for two (2) to New York, NY May 13-14, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow in New York City at a special event
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • $250 shopping spree in the form of a bank gift card
  • $100 Jockey® Gift Card


Weekly Prizes:

There will be a total of four (4) weekly drawings for a $100 Jockey® Gift Card.  Gift cards are valid on all Jockey® products including Jockey® staycool. Terms and conditions of the Gift Card apply.


Good luck, and staycool!