Now that our spokesperson Tim Tebow is packing up his Jockey underwear and heading to New York, we’re showing our support and excitement with this NEW billboard. The billboard was unveiled Friday afternoon on the New Jersey side of the Lincoln Tunnel. Get your first look now:
Jockey’s unwavering support of Tim Tebow will continue as he now joins the New York Jets. It is an exciting time for Tim and we at Jockey share in that excitement. Jockey brought Tim on as a spokesperson before he took his first professional snap and even before he finalized his first NFL contract. We have always seen something special in Tim. He’s a young man with talent, drive and heart, and we believe he will continue to impress on and off the field. Jockey supports Tim Tebow 100 percent.
Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!
Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.
As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the Jockey.com homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.
That’s it. Really. Sometimes the truth is far less interesting than imagination!