Striking a Pose: Athletes in Underwear Ads

Athletes striking a pose in their undies shouldn’t surprise you. In a recent USA TODAY article, “Athletes not shy to strut in underwear ads,” it is highlighted that jocks exposed in their underwear is becoming more commonplace.

For a BRIEF trip down underwear lane: In the 1970’s Jockey introduced the first ad of a pro athlete posing in their skivvies. The print ad featured Hall of Fame pitcher, Jim Palmer. Palmer’s ad was the first display of a pro athlete in their underwear. Palmer modeled the Elance bikini brief, the most provocative of the Jockey fashion line.

These days, pro quarterback Tim Tebow has been sporting Jockey underwear. The college gridiron star and Heisman Trophy winner joined Jockey as the spokesman of our Jockey staycool collection – our newest line of men’s and women’s temperature regulating underwear and t-shirts.

Tim Tebow

To read the full USA TODAY story on athletes stripped down to their underwear click here >>>
To see top athletes’ ad campaigns for underwear click here >>>

Tim Tebow Foundation Golf Classic a Smashing Success

The sun was shining, golf balls were flying and Jockey undies were spread about. For the second year, Jockey was an elite sponsor of the Tim Tebow Foundation Celebrity Golf Classic. The event took place Saturday, April 14 at the world-famous TPC Sawgrass course in Ponte Vedra, FL.

As part of the Tim Tebow Foundation’s mission, the Celebrity Golf Classic raises funds to bring faith, hope and love to those needing a brighter day in their darkest hours of need. This was most definitely a beautiful event that involved wonderful people all for a great cause.

At the crack of dawn, golfers hit the range to brush up on their game and exchange laughs. Thanks to the awesome location of our Jockey tent, we caught exclusive video of Masters Champion Bubba Watson and Jockey spokesman Tim Tebow teeing off. We can’t fully confirm, but we’re willing to wager a few pair of undies they hit their golf balls into another area code. Phew!

To provide some on-course action, we sweetened up one hole by coining it the “Staycool under pressure” hole. If hitting in front of tons of people wasn’t nerve racking enough, we tested golfers by giving them a chance to move their balls if they hit targets randomly placed in the fairway – with a football. OK, we might have favored our favorite quarterback a little! BUT, there was one hook: At least two of the four golfers in the group had to hit the target for the group to advance their golf balls.

No great Jockey event goes without our favorite little friend, Mini Brief. As always, he managed to steal the show. Check out Mini Brief and the rest of our fun pictures from the Tebow Celebrity Golf Classic below.

We’d love to hear, which picture is your favorite? Be sure to leave it in a comment below.

(Click photos to enlarge)

FORE! Jockey employees gear up for Tim Tebow’s celebrity golf classic

In spirit of the upcoming Tim Tebow Foundation Celebrity Golf Classic, we decided it was only fitting to have a miniature golf contest around the office. For some, it was a chance to show off, and for others, well, they gave it their best shot.

To make things interesting, we sprinkled in our own obstacles – office style. In place of spinning windmills and waterfalls, we dodged and weaved around desks and chair legs. If anyone tells you it’s tough to read the break on a golf course green, try making sense of it on carpet.

With frequent “ooo’s and ahh’s” roaring from nearby cubicles, we only had one golfer sink both putts. In a calm, cool and collected manner, Keven from our marketing research team put his putts right on the money. Check out his form! As for the rest of us, we’ll stick to making underpants.

For the second straight year, Jockey is an elite sponsor of Tim Tebow’s celebrity golf classic, which takes place at the world-famous TPC Sawgrass Stadium Course in Ponte Vedra, FL. The event unfolds April 14 and is highlighted with golfers paired with celebrities. The star-studded lineup includes: Rascal Flatts, Bubba Watson, Lindsey Vonn, Gary Sheffield, Fred Durst, Jordin Sparks, and more.

To make sure you don’t miss a thing, we’ll be tweeting from our @Jockey Twitter handle at the event. Stay tuned! Plus, check back next week for our blog post. We’ll share our favorite pictures from the event and some behind-the-scenes action.

See ya’ on Twitter.

Be sure to check out pictures from our golf event below. (Click photos to enlarge)

Let’s celebrate!

Tim Tebow

Wow! What a football season for Jockey spokesman, Tim Tebow. From the amazing finishes to Tebow Time, we certainly went through our fair share of fresh Jockeys. While a loss Saturday vs. New England officially ended the Jockey $1 MILLION “Super” Challenge, we decided to celebrate Tebow’s great season with a special surprise for all of our awesome fans. To learn more, visit

As an underwear company, we want people to wear really cool underwear. So, we introduced Jockey staycool, innovative underwear for men and women that regulates skin temperature, helping to keep you cool and comfortable all day long. Since Tim Tebow joined the Jockey team, not only is he our coolest quarterback, but he also wears our coolest collection – Jockey staycool.

We bet you’re wondering, “Does Jockey staycool actually work?” Two words: Tebow Time. Admit, you had no idea underwear was the secret to Tim Tebow’s success. He also proved Jockey staycool is perfect in the winter, too. That’s right, it’s called skin temperature regulation designed to help keep you cool (and sweat free) under all your winter layers. Sounds a little like Tebow’s playoff performance against Pittsburgh, huh? See, we told you, it’s all in the underwear.

‘Till next Tebow Time, we want to know what your favorite Tim Tebow memory was from this season? Don’t forget to check out our special surprise for Tebow’s great season here  ——–>

Staycool, everyone.

Vote up Tebow fans!

With only a few days left until the big showdown between Denver and New England, we’re starting to search high and low for all the underpants we can find. With a win this Saturday, Tim Tebow and his team are one game from the title game. For all of our fans, that means a new, and FREE, pair of Jockeys could be in the very near future thanks to our $1 MILLION “Super” Challenge.

But, how exactly does Tebow and his team match up to the competition in New England? According to our recent survey of 1,000 people, more than half of respondents (54%) are rooting for Jockey spokesman, Tim Tebow. But, it’s not only what’s on the field that counts. As an underwear company, it’s only fitting we ask: Which of Saturday’s quarter-backsides would you rather see in his underwear, Tim or that guy in New England? Turns out more folks want to see the guy in New England in his skivvies than Tebow. We just don’t agree, so we’re calling for an offical re-vote. 

Who would you rather see in their unmetionables?

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Here are additional findings from the survey:

  • It’s Tebow Time: When asked who they were rooting for on Saturday, 54% of respondents to a Jockey poll said they’re rooting on Tebow.
  • Running the Table: The real question is; can Tebow take his team to the promise land? 57% believe Tebow has what it takes to WIN the big one in February. And forget the pundits: Tebow is a lock for the ladies’ vote with nearly three-quarters (65%) females believing he can go all the way this season.
  • First and Tim: Asked to choose which quarterback they’d rather meet in person, respondents gave Tebow the edge over Brady (51% versus 49%). But the ladies were slightly less divided – women were nearly 20% more likely than men to take Tim over Tom.
  • Let’s Get Physical: Can’t decide which quarterback you’d rather have as your personal trainer? You’re not alone. When asked which QB they would rather work out with, respondents were split 50/50.


Both America and Jockey are betting pro quarterback and Jockey spokesman Tim Tebow will win football’s championship game on February 5, 2012. If Tebow’s team brings home the trophy from Indianapolis, we have celebratory plans of our own. We’re giving away $1 MILLION worth of Jockey product to 40,000 people. Now you can see why we’re searching high and low for all the underpants we can find. Plus, one lucky fan will take home $15,000, in honor of Tebow’s number, of course.

Not signed up yet? Here’s the scoop on how to enter:

  • Make a purchase on between now and February 5 to automatically be entered to win
  • Enter without a purchase by registering at


Want to follow the Jockey $1 MILLION “Super” Challenge action? Check out our contest hashtag #IfTebowWins to stay up to date on all that is Tebow and Jockey. Even better, send a tweet to @Jockey telling us what YOU will do #IfTebowWins, and you’ll automatically be entered to WIN a $100 Jockey gift card and an autographed Tim Tebow football!

Get those cheering voices ready, everyone!

#IfTebowWins, what will you do?

By now, most of us know what Tebow Time is and all that it stands for: exhilaration, magic, screaming, possible visits to the ER from excitement overload, etc. But, last night we witnessed a new phenomenon: Tebow Time meets overtime. When we released our exclusive ad in ESPN magazine this month, shown below, we had no doubt Tebow would make his first playoff apperance a wild one, but we didn’t know how literal our “change your Jockeys” message from the ad could be.

Tim Tebow

Aside from a date with New England in this week’s playoff match-up, there’s more reason to celebrate Tebow’s thrilling victory. We’re only three games away from boxing up our undies and delivering on the Jockey $1 Million “Super” Challenge — a fancy name for a $1 MILLION FREE Jockey product giveaway, plus a $15,000 grand prize for one lucky winner! If you haven’t signed up, get your piece of the action now >>>

When we created our contest hashtag, #IfTebowWins, fans had fun sharing how they’d celebrate Tim Tebow winning it all. Here’s some of the messages we’ve received:

  • “#IfTebowWins, I’ll wash everyone’s Jockey underwear.”
  • “#IfTebowWins, I’ll wear Jockey staycool everyday, even in the shower!”
  • “#IfTebowWins, I’ll swallow a live goldfish.”
  • “#IfTebowWins, Denver should retire #15!”
  • “#IfTebowWins, I’ll give myself a wedgie.”


Whether you believe Tebow can WIN it all or not, we want to know: #IfTebowWins, what will you do? We’re hooking up the most CREATIVE comment with a $100 Jockey gift card PLUS an autographed Tim Tebow football! Here’s how to enter:

  1. Tag your submission with #IfTebowWins  -AND-
  2. Write us, send a photo or submit a video to our Facebook page or @Jockey Twitter handle


We’ll start this off: #IfTebowWins, we’ll give away $1 Million of FREE Jockey product & $15,000 to one lucky person!

Ready, set, GO! We’ll randomly choose one lucky winner before Saturday’s game!

It’s gotta be the underwear!

It’s Tebow time! If our spokesman, Tim Tebow, hasn’t given you a roller coaster ride of excitement this season, we’re adding  a little something to the mix – the Jockey $1 Million “Super” Challenge. While #15 continues delivering us “edge of the couch cushion” performances, we’re challenging ourselves to give the Tebow Nation and Jockey fans a little something extra to cheer about. How? If Tebow’s team wins the championship game, we’re celebrating with a fresh pair of Jockeys for A LOT of people!

HERE’S THE SCOOP: If Tebow’s team continues their hot streak and captures that hallowed trophy in Indianapolis, Jockey will celebrate with the fans, 40,000 to be exact, with $1 Million worth of product. The fun doesn’t stop there, one fan will score a $15,000 (it’s our favorite number!) grand prize!

We’re so excited about this, and we want to make sure you get your chance to get a piece of the action. You can enter the Jockey $1 Million “Super” Challenge online in two simple ways starting December 15, 2011:

  • All customers who make a purchase on will automatically be entered for a chance to win.


The contest will run until February 5, 2012, or for as long as Tebow and his teammates are still in the mix to win the big one.

In honor of Tebow’s incredible winning streak, we’re also giving our fans even more reason to root on our coolest quarterback. When Tebow & Denver win, all of our fans win, too! We’ll have special weekly football-related savings on all styles. To get in on the savings, all you need to do is check out each week to see what we’re up to!

To make sure you stay up-to-date on all things Jockey and Tebow, we’ve created the hashtag #IfTebowWins. Now, you’ll never miss a thing. Don’t be shy, tag your tweet with #IfTebowWins and tell us how you’d celebrate Tim Tebow and Denver winning the championship!

Excited? We are! Head over to our sweepstakes page and get signed up to get your piece of our Jockey $1 Million “Super” Challenge!

Enter now »

Go Tim Tebow!

Jockey stands behind Tim Tebow

There’s been a lot of chatter in the media lately about Jockey’s endorsement of Tim Tebow, and we felt it was important to be clear about our position on the matter.

Tim is an outstanding athlete with a very bright future. Certainly he’ll receive the most attention about his actions as a football player, but Jockey’s interest in him goes beyond football. He is dedicated to community service, and his work ethic, positive attitude and leadership skills are unquestionable. Jockey has always stood for quality and authenticity, and Tim delivers on those attributes, as well. Jockey brought Tim Tebow on as a spokesperson before he took his first professional snap and before he finalized his contract with an NFL team. We see something special in Tim. He’s a young man with talent, drive and heart who we believe will continue to impress on and off the field. Jockey stands behind Tim Tebow 100%.