Striking a Pose: Athletes in Underwear Ads

Athletes striking a pose in their undies shouldn’t surprise you. In a recent USA TODAY article, “Athletes not shy to strut in underwear ads,” it is highlighted that jocks exposed in their underwear is becoming more commonplace.

For a BRIEF trip down underwear lane: In the 1970’s Jockey introduced the first ad of a pro athlete posing in their skivvies. The print ad featured Hall of Fame pitcher, Jim Palmer. Palmer’s ad was the first display of a pro athlete in their underwear. Palmer modeled the Elance bikini brief, the most provocative of the Jockey fashion line.

These days, pro quarterback Tim Tebow has been sporting Jockey underwear. The college gridiron star and Heisman Trophy winner joined Jockey as the spokesman of our Jockey staycool collection – our newest line of men’s and women’s temperature regulating underwear and t-shirts.

Tim Tebow

To read the full USA TODAY story on athletes stripped down to their underwear click here >>>
To see top athletes’ ad campaigns for underwear click here >>>

Tim Tebow Foundation Golf Classic a Smashing Success

The sun was shining, golf balls were flying and Jockey undies were spread about. For the second year, Jockey was an elite sponsor of the Tim Tebow Foundation Celebrity Golf Classic. The event took place Saturday, April 14 at the world-famous TPC Sawgrass course in Ponte Vedra, FL.

As part of the Tim Tebow Foundation’s mission, the Celebrity Golf Classic raises funds to bring faith, hope and love to those needing a brighter day in their darkest hours of need. This was most definitely a beautiful event that involved wonderful people all for a great cause.

At the crack of dawn, golfers hit the range to brush up on their game and exchange laughs. Thanks to the awesome location of our Jockey tent, we caught exclusive video of Masters Champion Bubba Watson and Jockey spokesman Tim Tebow teeing off. We can’t fully confirm, but we’re willing to wager a few pair of undies they hit their golf balls into another area code. Phew!

To provide some on-course action, we sweetened up one hole by coining it the “Staycool under pressure” hole. If hitting in front of tons of people wasn’t nerve racking enough, we tested golfers by giving them a chance to move their balls if they hit targets randomly placed in the fairway – with a football. OK, we might have favored our favorite quarterback a little! BUT, there was one hook: At least two of the four golfers in the group had to hit the target for the group to advance their golf balls.

No great Jockey event goes without our favorite little friend, Mini Brief. As always, he managed to steal the show. Check out Mini Brief and the rest of our fun pictures from the Tebow Celebrity Golf Classic below.

We’d love to hear, which picture is your favorite? Be sure to leave it in a comment below.

(Click photos to enlarge)

Jockey stands behind Tim Tebow

There’s been a lot of chatter in the media lately about Jockey’s endorsement of Tim Tebow, and we felt it was important to be clear about our position on the matter.

Tim is an outstanding athlete with a very bright future. Certainly he’ll receive the most attention about his actions as a football player, but Jockey’s interest in him goes beyond football. He is dedicated to community service, and his work ethic, positive attitude and leadership skills are unquestionable. Jockey has always stood for quality and authenticity, and Tim delivers on those attributes, as well. Jockey brought Tim Tebow on as a spokesperson before he took his first professional snap and before he finalized his contract with an NFL team. We see something special in Tim. He’s a young man with talent, drive and heart who we believe will continue to impress on and off the field. Jockey stands behind Tim Tebow 100%.