For an effortless look that is perfect for a girls day out, try a printed maxi dress with wedges and your favorite sunnies. Maxis are incredibly flattering, always in style and bold prints are totally on-trend. Try one that has … Continue reading
There aren’t too many things in life more perfect than a weekend brunch with your best girlfriends. We have just the look to have you looking and feeling your best from stepping out the door to the last sip of … Continue reading
Nothing says classic like an all-black ensemble and, believe it or not, you can do this monochromatic look any time—even in the summer. It works especially well for cocktails with the girls or a late lunch in the city on … Continue reading
Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts
KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at least when it comes to their fashion choices. A recent survey conducted online among over 1,000 U.S. women (ages 18+) by Harris Poll on behalf of Jockey International, Inc. in April 2014, revealed a comfort zone crisis where fashion choices have gone stale with 65 percent of women stating they have one or two main go-to outfits they wear often. Findings also showed that “comfort is queen,” with a whopping 81 percent saying they pick comfort over fashion when getting dressed. At Jockey, comfort and fashion aren’t mutually exclusive. So, the iconic apparel brand today announced the launch of Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe.
For the next four weeks on Jockey’s Facebook page, Jockey and Rachel Zoe are challenging the women of America to Seize the Day in Skimmies® and expand their fashion comfort zones with a series of fun and fashionable daily challenges. Every day from May 27 – June 20 women will be presented with a new challenge, some directly from Rachel Zoe herself, such as:
- Confront a fashion fear: wear a style you have always been afraid of and share in that picture or video.
- Put on your favorite spring skirt or dress and then twirl!
- Make someone’s day: share a picture or video of you giving a compliment to a stranger.
Women will be asked to upload a video or picture of them doing the daily challenge with the hashtag #SkimmiesPromo. Everyone who participates gets a chance to win a free pair of Skimmies slipshorts and other great prizes. One grand prize winner will receive $5,000 towards the trip of a lifetime; a style consultation with Rachel Zoe Studio via Skype; $1,000 towards a shopping spree; an autographed copy of Rachel Zoe’s new book Living in Style: Inspiration and Advice for Everyday Glamour; and a year’s supply of Skimmies slipshorts.
“Skimmies slipshorts provide seamless modesty so women can comfortably wear skirts and dresses anytime, anywhere,” said Dustin Cohn, chief marketing officer at Jockey. “This program is a great way for Jockey to engage with women and demonstrate that fashion and comfort can go hand-in-hand.”
Skimmies slipshorts are a whole new kind of underwear that smooth like a slip and cover like shorts. In Skimmies slipshorts, comfort extends to skirts, dresses, almost anything; they are a must-have accessory that helps to expand your wardrobe options — and your fashion comfort zone. With Skimmies slipshorts, you can say goodbye to panty lines; chaffing and over-exposure; and get lightweight, non-constricting coverage – great for the days unexpected adventures. They give women the freedom to unlock their wardrobe’s potential and wear whatever they want, whenever they want.
“When you’re comfortable in your look, it’s impossible not to exude confidence,” said Rachel Zoe. “Jockey’s Skimmies slipshorts are a must-have in every woman’s wardrobe; they are seamless under flowy skirts, dresses, even trousers. I can’t wait to see what women submit and how they seize the day.”
The Comfort Zone Crisis
Fashion vs Comfort
- More than half of women (52%) have trouble finding an outfit that is fashionable and comfortable
- About half (49%) of women want to be more active at a moment’s notice when wearing a skirt/dress
Women are stuck in a rut…
- About half (48%) of women feel they are stuck in a rut with their every day routine
- Nearly three-fifths (57%) of women with kids in the household are more likely to feel they are stuck in a rut with their everyday routine than women without kids in the household (44%)
… And want to break out of it
- More than half (56%) wish they could find tips or solutions to expand their comfort zone when it comes to their wardrobe
- 60% look for inspiration to help break through their daily routines
No purchase necessary. Promotions runs May 27 – June 20. For official rules and more information, please visit Jockey’s Facebook page.
This survey was conducted online within the United States by Harris Poll on behalf of Jockey International Inc. from April 7-9, 2014 among 1,062 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Faith Borland at firstname.lastname@example.org.
About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
About Rachel Zoe
Having immersed herself in fashion and design for over two decades, Rachel Zoe has been heralded as one of the most influential forces working in the industry today. Through her work as a stylist, her eponymous contemporary collection, her digital media division, which includes the online style destination, The Zoe Report, and many entrepreneurial endeavors, Rachel has made her own brand of everyday glamour accessible to all. Rachel has authored two New York Times Best Selling books including Style A to Zoe in 2007, and most recently, Living In Style, which was released in March 2014. Rachel lives in Los Angeles with her husband Rodger, and their sons, Skyler Morrison and Kaius Jagger.
The Seize the Day in Skimmies® challenge from “The Ellen DeGeneres Show” may have just wrapped up, but we have more BIG news! If you’re craving more challenges – or didn’t get a chance to participate –we’ve got you covered. … Continue reading
For a look that’s timeless and incredibly chic, try stripes. They are so easy to wear and can be styled in countless ways, season after season! Build your look around one striped piece, whether it’s a sequin shift dress, simple … Continue reading
Lately it seems that crop tops are all the rage. Whether paired with a vibrant, flowing skirt or ankle-length pants, they offer up a look that’s casually cute and totally on-trend. Plus, they just show a smidge of your midsection … Continue reading
Menswear is getting a feminine takeover and we are excited to try it on for size! How possibly luxurious to feel comfortable while looking oh so fashionable! From runway to street wear, this of-the-moment trend is making a big statement … Continue reading
With the wrap of the Golden Globes last night, it is official…award season is officially here! And while fashionistas such as Rachel Zoe (one of our own) are on the scene making the women (and men) of Hollywood look truly … Continue reading
Ladies – Do you want to be VIP at the most “a-mah-zing” party of the season? On October 17, 2012, Jockey is hosting an exclusive, invite-only event in Los Angeles to celebrate the official launch of Rachel Zoe’s “Major Must Haves” from Jockey. Now through September 27, 2012 you can enter for a chance to win a trip to the Jockey/Rachel Zoe launch party and meet stylist and fashion icon Rachel Zoe.
To get on the list for this “ZOE Major” party, sign up at Facebook.com/Jockey. Here’s something way fun — One super lucky winner and their bestie will win:
- Round-trip airfare to Los Angeles
- Two night hotel stay
- One $500 bank card
- Salon styling for the big party
- Transportation to and from the airport
After you sign up, check out a preview of Jockey’s cheeky fits and eye-catching prints preferred by Rachel Zoe on Jockey.com (new styles and prints coming in October!). Who doesn’t want to update their undies with major style?!
About Rachel Zoe’s “Major Must Haves” From Jockey:
Beginning October 2012, Rachel’s curated selection of shapewear and intimates will be available in store and online.
The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, slimming, and of course, insanely comfortable. Each piece is made with breathable, soft cotton-spandex for all-day comfort.
The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as lace, adds a flirty flair.