Jockey In The News

Rachel Zoe's "Major Must Haves" from Jockey Launch PartyOn Wednesday, October 17 in Los Angeles, Jockey hosted a world-class launch party for Rachel Zoe’s “Major Must Haves” from Jockey featuring our NEW collaboration of shapewear and intimates. This event was MAJOR, and so were the celebrities that attended to show support for Jockey and Rachel Zoe. Check out Us Weekly‘s photo Hollywood’s hottest actresses  Anna Kendrick & Jaime King at Rachel Zoe’s “Major Must Haves” from Jockey launch party in Hollywood.

Read about Rachel Zoe’s “Major Must Haves” from Jockey launch party here >>

Get your first look at Rachel Zoe’s “Major Must Haves” from Jockey now >>

 

A ZOE Major Party

"Jockey and Rachel Zoe"

When it comes to comfort, quality and fashion, Jockey and Rachel Zoe know best. Jockey proved that on Wednesday, October 17 in Los Angeles with a world-class launch party for Rachel Zoe’s “Major Must Haves” from Jockey featuring our NEW collaboration of shapewear and intimates.

This event was MAJOR, and so were the celebrities that attended to show support for Jockey and Rachel Zoe. Some of Hollywood’s hottest actresses — Anna Kendrick, Jaime King and Mandy Moore — spun heads as they posed for pictures on the red carpet.

The evening’s guests were greeted by an indoor-outdoor space at the famous Sunset Tower Hotel, overlooking the city from the Hollywood Hills. The room was adorned beautifully in a chic, white setting, with white roses, modern furniture, and fall ’12 and spring ’13 lines of Rachel Zoe’s “Major Must Haves” from Jockey on display. The collection’s bold colors, vibrant prints and soft fabrics left party-goers “completely impressed and quickly obsessed” with each and every of our “Major Must Haves.”

Dustin Cohn, Jockey’s chief marketing officer, and Rachel Zoe welcomed guests to the party, sharing their excitement for the partnership and explaining why Rachel Zoe’s “Major Must Haves” from Jockey are, well … “A-Mah-Zing.” Each carefully selected “Major Must Have” marries Jockey’s expertise in creating comfortable, stylish and solution-based underwear with Zoe’s enviable fashion and sophistication. Women everywhere can now enjoy fashionable, great-looking … yet comfortable and functional shapewear and underwear. The days of sacrificing comfort for style are gone.

Entertainment and fashion media outlets and bloggers attended the event, and photos and recaps of the party are exposing millions to the fact that Jockey knows how to party … and has an incredible collection of shapewear and underwear hitting the market.

Scroll our gallery below for pictures that take you behind the scenes, onto the red carpet, into the launch party and through all of Rachel Zoe’s “Major Must Haves” from Jockey styles.

For more about Jockey and Rachel Zoe, plus styling tips on what to … underwear …, visit us on Jockey.com/Zoe.

Jockey’s Strappy Tank Featured In Redbook

The Strappy Tank, a shapewear piece in Rachel Zoe’s “Major Must Haves” from Jockey, is featured on page 62 in REDBOOK‘s “Fitting Room” section. The tank was labeled “most stylish muffin-top eliminator” amongst a group of other top shapers.

In July, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe’s “Major Must Haves” from Jockey. In mid-October, Rachel’s selection of Jockey® shapewear and intimates will be available in a variety of retail stores. A small portion of the new intimates product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October. Shop some of the intimates now.