Tighty Whities, No more

In the past, fashion in men’s underwear was an afterthought. Typically, fashionable underwear for men meant the waistband was still attached to the garment.

Recently, men, like women, are more conscientious about the wearing experience and its fashion influence. This is noted by Sean R., senior director for men’s design at Jockey, “You wear different shirts for different occasions and underwear is no different. Now more than ever, men are opinionated and demanding about what they want. It’s our job to facilitate their desires.”

Offering 109 styles of men’s underwear, you might wonder where we get inspiration for each. No matter the design or color, each pair of Jockey underwear starts with three core components: comfort, fit and quality. Once we have that, we design.

According to Sean, “Our biggest inspiration for men’s underwear comes from trend in the fashion market, and of course, identifying the need for a new product he can wear in his wardrobe. Whether it’s a streamlined, casual, stylish or compression fit, Jockey offers underwear to support his need for any occasion.”

Like the rest of your wardrobe, underwear too is dictated by seasons of the year. Sean points out, “Based on the season, fabrics and colors are the biggest differentiators. With colors, we feature two pallets: spring/summer and fall/winter.” The colors are influenced by trends of the season and something topical. For example, Jungle Green (spring/summer) or Dark Crimson (fall/winter). Each name takes on a masculine identity, assuring that you can splash in some color and still be manly. As for the fit, Sean proudly shares, “It’s seasonless.”

Wondering what the next breakthrough in men’s underwear will be? Unfortunately, Sean couldn’t spill everything. But, he did say; you’ll see more chemical finishes, light quick dry fabrics, diamond white, easy care, moisture-wicking and antimicrobial features.

It’s often stated underwear is a reflection of one’s personality. Tell us, what type of personality do you think Sean from our men’s design team has?

See the latest in men's fashion underwear from Jockey

The Life of a Jockey Underwear Architect

As kids, we all had career aspirations like doctors, professional athletes, police officers, teachers and so on. But, where was the kid screaming, “I want to be an underwear architect!” Perhaps it’s a special breed; after all, many of us aren’t comfortable discussing our undies or talking to people about theirs.

One of the most interesting things about working with underwear is the conversations. We’ll be honest, it’s not uncommon to talk H-flies, waistbands and wedgies over lunch. As result, that work/life filter gets tricky.

We sat down with Yildiz W., senior director of product development at Jockey for some real insight into that work/life filter of an underwear architect. Due to the nature of her job, Yildiz shares, “We’re always trying to innovate and offer our customers unmatched features and fit in underwear. Sometimes, that means picking the brains of friends and family members about what they like/dislike in a pair of underwear. After all, they’re no different than our customers.”

Want an example of that conversation? At a recent dinner party, Yildiz says she managed to turn the topic to underwear in attempt to research how her male friends used the fly on their underwear. There’s that work/life filter we mentioned. Anyway, Yildiz discovered four of her five friends actually used their fly. For us underwear folks, that’s almost like winning the lottery.

Aside from less than normal conversation habits, Yildiz shared when meeting new people and mentioning she works at Jockey, underwear waistbands start flying out. She jokingly admits, “I’m not sure whether to laugh or immediately change the topic.”

Well, now it’s uncomfortably obvious that working with underwear seriously impacts our social lives. But, we have a really good reason — we’re trying to make the best undies in the world, and sometimes that means asking friends about theirs.

So, it’s only appropriate we hear from you: What’s your favorite underwear style?

New Undies = Improving Economy?

Since it’s National Honesty Day, we’ll admit – we’re no economists. BUT, we do love reading news about underwear. Recently, Economy Watch wrote an article titled, “Infographic: 5 Strange Signs That The Economy Is Improving,” touting the correlation between men’s underwear and the economy. Specifically, one of the five strange signs of an improving economy is an increase in men’s underwear sales.

And to think, you thought an overflowing top drawer meant you had to wash undies less often. Below is a piece of the infographic featured in the Economy Watch article. For more on the story and infographic, click here.

Economy Watch - Men's Underwear

Top Drawer Favorites for Spring

Goodbye, winter blahs.

As you spruce up the closet with your favorite fit-for-spring fashions, be sure to show love to your underwear drawer. After all, what you wear under your clothes can make or break your outfit. There’s nothing attractive about panty lines or wedgies.

Whether you crave bright hues, prints or comfort driven styles, we’ve put together our top ten picks you’ll need to refresh your top drawer this season:

1. Modern Micro: Breathable and soft styles that feature a seamfree design for long-lasting comfort. Plus, a fun, contrasting waistband and lower-rise fit creates a modern and stylish look. Find them in your favorite silhouettes: bikini, hi-cut, hipster and boyshort.

2. GO Seamless Waistband Boxer Brief: The perfect fit for an on-the-go lifestyle. Constructed with soft and durable 100% cotton, seamless waistband and no-fly front, you’ll get the support you need in the comfort you expect.

3. Women’s Staycool: The temperature is heating up! Don’t sweat over it; stay comfortable all season long with skin temperature regulating styles. Personalize your look with reversible t-shirt and tank styles and fashionable underwear silhouettes in bright and colorful 3-packs.

4. Skimmies Slipshort: Smoothes like a slip, covers like shorts. With our newest innovation in women’s underwear, Skimmies gives you the coverage AND confidence you need in the comfort AND fashion you’ll love. We think it’s just what you’ve been waiting for.

5. Fashion Boxers: Freshen up your top drawer with casual and relaxed favorites promised to give your dress shirts envy.

6. Men’s staycool: Do you wear really cool underwear? The proven technology behind Jockey staycool helps keep you cool and comfortable all day, every day. Styles include 100% cotton crew and v-neck t-shirts plus breathable underwear silhouettes guaranteed to provide all-day comfort and support. Plus, choose from NEW colors, just in!

7. Pouch Boxer Brief: Enjoy a move-with-you cotton stretch and a H-fly design for supreme support and no-gap security.

8. Sleepwear: Nope. You’re not dreaming. Get comfy in our NEW, lightweight pajama must-haves. Mix-and-match your favorite sleep separates for dreamy nights. Now, you have no excuse for sleeping in your underwear.

9. Sport: Sweating your workout? Wick your worries away with quick-dry fabrics that help pull moisture away from your skin, keeping you dry and your body cool. Take on any activity with our contoured H-fly design for ultimate support and athletic mobility.

10. Lace: Feeling flirty? With an allover lace design, satin bow detail and lower-rise fit, comfort has never looked so sexy.

Tell us, did your favorite style make our list?

Dreaming of a white (not worn, dirty or holey) Christmas…

“I was tired of my boyfriend always having “worn” underwear and t-shirts. He was buying whatever was cheapest at the grocery store. Once he tried Jockey, that’s all he’ll wear! It lasts and it’s stylish! Thanks Jockey for helping my boyfriend not have torn underwear!!” -Michele from Willis, MI

Ladies, this is your chance! Every husband, dad, brother has them…those old t-shirts that he insists on keeping around and WEARING even though they have holes, pit stains and are just completely worn out and gross! They may be referred to as “weekend t-shirts”, “scrubs” or “fill in the weird name he uses here”, but honestly, there is no reason besides cleaning rags that these t-shirts need to be around. This holiday, treat him (and YOU) to our Classic 6-packs collection. They make the perfect gift and are available in brief, boxer brief, midway® brief, crew t-shirt, v-neck t-shirt and a-shirt styles. Say goodbye to those “other” styles, and say hello to Jockey’s 100% cotton classics in convenient 6-packs. Durable, dependable and a customer favorite. Shop Classic 6-packs