Tag » Jockey

National Wear Red Day

February 3, 2012 | Tags: , , | Categories: inside Jockey

Dress in red for heart health (yes, even your underwear counts!). Jockey is joining forces with the American Heart Association to support and raise awareness of heart disease in women. As part of our month long recognition, members of our team dressed up today in their favorite red attire to showcase their support. Check out our photo from the days festivities:

Our involvement doesn’t stop today; employees can contribute and get involved all month long. Keeping it casual in the office with our “Jeans for a Reason” program gives our team the opportunity to be comfortable AND contribute to a special cause. Funds from our “Jeans for a Reason” program this month will be donated to the American Heart Association. Along with their donation, employees not only enjoy comfort at work, but they also earn a RED DRESS sticker and a Heart Health Guide for healthy living tips.

Last but certainly not least, employees are encouraged to team up for our “Hallway Heart Walk” later this month where we’ll venture around our office enjoying a little mid-day fitness walk.

We’d love to hear, how are you Going Red?

Share with Friends

Tim Tebow photo curiosity

February 2, 2012 | Tags: , , , , , , , , , , , | Categories: what's new

Tim Tebow

Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!

Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.

As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the Jockey.com homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.

That’s it. Really. Sometimes the truth is far less interesting than imagination!

Share with Friends

Look who’s shopping for new underwear!

February 1, 2012 | Tags: , , , | Categories: what's new

New Year, new undies! Turns out, you might not be the only one following that rule of thumb. Jockey spokesman, Tim Tebow, paid a visit to our Castle Rock, Colorado, Jockey outlet store to re-stock his drawers with some Jockey favorites. Thanks to our amazing store team, Elaine M. (left) and Candace C. (right), Tim walked out one happy shopper.

Any guesses at which Jockey styles Tim got?

Share with Friends

A great workout … that stinks (until you wash it!)

January 30, 2012 | Tags: , , , , , | Categories: inside Jockey, what's new

Let’s be honest, a great workout feels awesome. But, the smell of a great workout, not so awesome. That’s why Jockey and Purex Crystals teamed up to create a blogger campaign focused on two great products: a Jockey sport bra and Purex Crystals fabric softener. Now, you can knock out your workout without your clothes looking or smelling like it!

We challenged our amazing bloggers to put Jockey’s sport bra to the test and then wash it using Purex Crystals. They did a stellar job sharing the importance of carefully washing your activewear styles with the right softeners. Activewear styles like our Jockey sport bra have unique product features like moisture wicking fabric, making them unlike everyday clothing. Therefore, washing them as so is wrong-o. Thankfully, Purex Crystals is here to rescue your workout gear!

Here’s the scoop on what makes these two products a perfect match: Purex Crystals are 92% natural crystals that infuse long-lasting freshness (for days!) into the fabric fibers of clothing – without harming the properties of your garment (some call it magic). With activewear apparel like our Jockey sport bra, traditional fabric softeners use oils to soften which can destroy the moisture wicking ability of your activewear. We know what you’re thinking, “Who knew?” The answer: Purex Crystals.

If your activewear styles have fallen victim to those nasty fabric softeners, no worries, we’ve got you covered! Now through February 12, Jockey is offering everyone a special 20% OFF offer for any Jockey.com or Jockey outlet store purchase when you sign up for the savings here ——> www.purex.com/jockey. Wait, it gets better. When you visit any Jockey outlet store location and purchase activewear, you’ll score an exclusive Purex Crystals coupon, keeping the savings rolling in.

Now, you can enjoy the features of your activewear clothes minus the stink. Caution: Be prepared to be the envy of all your workout partners.

Motivated to work out and do some laundry? Don’t forget to grab your special savings from Jockey and Purex Crystals here ——-> www.purex.com/jockey.

Happy workouts and washings!

Share with Friends