Recently we shot Jockey’s March catalog in Chicago with our great friends and crew. We take you behind the scenes with a little sampling of what you’ll see come March!
Kenosha, Wis. – Jockey International, Inc. today announced that it has signed Kenosha native and professional football player Melvin Gordon as a community ambassador. Jockey has called Kenosha home since 1892. In his role, Gordon will collaborate with the company on community initiatives in support of Jockey Being Family Foundation, Ltd. (“Jockey Being Family”), Jockey’s corporate initiative, which provides post-adoption resources and support to help adoptive families stay together, forever.
“Melvin Gordon represents the very essence of Kenosha,” said Debra S. Waller, Chairman and CEO of Jockey, and founder of Jockey Being Family. “He is a quality young man, hard worker, makes a difference in the community and strives to always get better at his craft, on and off the field. He embodies everything Jockey, Jockey Being Family and our community stands for. He can make a real impact and we’re thrilled to have him.”
Gordon will also make appearances on behalf of Jockey and Jockey Being Family, highlighted by the inaugural Jockey Being Family® Gala and Golf in Lake Geneva, Wis. May 15-16, 2016.
“I’m extremely happy to join my hometown company, Jockey, as a community ambassador,” said Gordon. “I come from a strong family network, so I’ve always admired the Jockey brand and their community involvement with Jockey Being Family. I look forward to sharing their message and goodwill throughout the area.”
Gordon graduated from Kenosha Bradford (Wis.) High School in 2011 and went on to have an outstanding football career at the University of Wisconsin-Madison (UW). In his senior year at UW, Gordon was voted the top running back in the nation and second best player at any position. Gordon has had just as much success off the field serving in the community and excelling in the classroom – Gordon has volunteered at homeless shelters, coached youth football teams and received academic honors while at UW.
About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
We here at Jockey pride ourselves on being innovative. We invented the men’s brief in 1934. We were the first company to stitch our brand on the waistband of the underwear. We created a new category in women’s innerwear with the Skimmies® slipshort. And now we bring you this little gem: How to give the best 6-pack (of underwear) this Christmas. And for the most part it has nothing to do with abs or beer.
Here’s your checklist:
(1) 3-pack of men’s Jockey StayNew® T-shirts
(1) 3-pack of Men’s Classic Stretch Boxer Brief
(1) Empty six-pack carrier
(1) Big red bow
Your last bit of work is to decide on the recipient: dad, brother, husband, boyfriend or just a special guy in your life. Or make as many as you need. We won’t mind.
Here you go:
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Temperatures are dropping, leaves are changing and frost is now visible on the ground with the daily rising of the sun. In some places, snow is already falling. Just because the weather’s getting chilly doesn’t mean we should, too. Jockey has the best products to keep everyone warm and comfortable throughout the fall and into the winter season. And, when it comes to staying warm, it all starts with layering.
The Importance of Layering
- Base Layer: A base layer is the most important one of all. It should be warm and cozy, yet still movable and breathable. It should also dry quickly. If you should get one layer 100 percent right, it’s got to be the base layer.
- Mid Layer: Mid layers are any outdoor lover’s main source of insulation. These are often made of down, wool or warm synthetic materials. They are removable as sunshine or physical activity bring warmth, but can also be put back on as temperatures drop again.
- Outer Layer: Outer layers are made with one goal in mind: protection from the elements. A good outer layer is both waterproof and windproof. It will keep you dry and warm.
Creating Layers with Jockey
Layering may involve a lot of clothing items, but it doesn’t have to mean becoming bulky. Jockey has lightweight products that will keep you fashionable and warm. When it comes to layering, Jockey knows the most important focus should be the base layer, as that’s the one that sits closest to the body and needs to keep you warm and dry.
Base Layers for Men
Jockey offers key base elements for the top and bottom. First, there are the men’s long sleeve thermal shirts that provide cozy warmth without sacrificing movability and breathability. There are also men’s moisture wicking underwear, which provide support, dryness and comfort. Men can also keep their legs warm with Jockey’s soft, yet durable Thermal Long Johns.
Mid Layers for Men
Jockey also offers many mid-layer options to keep guys toasty in the fall and winter.
The Quarter-Zip, with Mesh Insert, is a pullover that is both stylish and soft, but also features plenty of flexibility. The Jockey® Long Sleeve Crew adds warmth, but also has side seam vents to help cool quickly. The Pebble Fleece Quarter Button Henley offers a vintage twist on the mid layer, combining both practical features, like protection from the elements, with a fresh, collared look.
Base Layers for Women
Women have just as many base layer options as men. Jockey’s for women underwear come in all shapes and sizes, making them the perfect fit for any woman. A Modern Tactel Cami provides all-day breathable warmth with a touch of femininity. You also can’t go wrong with Jockey’s wide range of thermal wear for women which keep you warm without adding unnecessary bulkiness. There are also plenty of warm Boot Socks and Stretch Wool Long Jane options available to keep women’s lower halves toasty.
Mid Layers for Women
Jockey’s mid layer women’s line offers just as wide of a selection. A couple favorites include the Reversible Open Wrap Cardigan, which blends comfort and style in a two-tone wrap. The Fleece Full Zip Hoodie works perfectly on extra cold days and is complete with full lining and a drawstring hood to make sure you’re prepared for all weather conditions.
By starting with a comfortable and cozy base layer to adding a bit of style and versatility with the mid layer, Jockey helps set the standard for smart and stylish layering all fall and winter long.