The Life of a Jockey Underwear Architect

As kids, we all had career aspirations like doctors, professional athletes, police officers, teachers and so on. But, where was the kid screaming, “I want to be an underwear architect!” Perhaps it’s a special breed; after all, many of us aren’t comfortable discussing our undies or talking to people about theirs.

One of the most interesting things about working with underwear is the conversations. We’ll be honest, it’s not uncommon to talk H-flies, waistbands and wedgies over lunch. As result, that work/life filter gets tricky.

We sat down with Yildiz W., senior director of product development at Jockey for some real insight into that work/life filter of an underwear architect. Due to the nature of her job, Yildiz shares, “We’re always trying to innovate and offer our customers unmatched features and fit in underwear. Sometimes, that means picking the brains of friends and family members about what they like/dislike in a pair of underwear. After all, they’re no different than our customers.”

Want an example of that conversation? At a recent dinner party, Yildiz says she managed to turn the topic to underwear in attempt to research how her male friends used the fly on their underwear. There’s that work/life filter we mentioned. Anyway, Yildiz discovered four of her five friends actually used their fly. For us underwear folks, that’s almost like winning the lottery.

Aside from less than normal conversation habits, Yildiz shared when meeting new people and mentioning she works at Jockey, underwear waistbands start flying out. She jokingly admits, “I’m not sure whether to laugh or immediately change the topic.”

Well, now it’s uncomfortably obvious that working with underwear seriously impacts our social lives. But, we have a really good reason — we’re trying to make the best undies in the world, and sometimes that means asking friends about theirs.

So, it’s only appropriate we hear from you: What’s your favorite underwear style?

LEGENDARY SERVICE … that leaves people speechless

Nadine H., of Colorado, made a quick call to Jockey to get some hosiery that she needed expedited for her mother-in-law’s funeral. She was stunned when she found a floral arrangement at the funeral from her friends at Jockey.

“Everybody kept asking who my mother-in-law knew from Jockey, and when I explained customer service sent it, most people were just speechless, kind of, you know, “WOW,” explains Nadine. “You made quite an impact, not just for Jockey but humanity. I wonder how many people told other people who told other people.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Win FREE Underwear For A Year


It’s every butts dream come true – FREE Jockey underwear for a year. Based on the comments from our fans on Facebook and Twitter, it was clear we needed to giveaway some undies. We’ve heard it all from dogs chewing up underwear to washing machines eating them. No matter where your missing undies go, we’ve got your back (side).

Aside from our concern about undie-less fans, we’ve got a new season upon us. That means, it’s time to change your wardrobe — including your underwear.

Ready to enter for your chance to win? Click here >> Got friends that wear underwear? Be sure to share our contest so they can enter too. The contest is live July 27 – August 22.

Good luck!

I Spy …

It’s Friday, the weekend’s almost here and, we’ll, we can’t focus. To help make it through the day, we’ve created an “I spy” game using our favorite little pair of underpants, mini brief.

Ready?

I spy with my little eye _____ pair of mini briefs. After you’ve carefully examined all of the undies in the picture, comment on this post with the number of mini briefs you’ve spotted.

LEGENDARY SERVICE … it’s the little things

Jockey is the brand with a heart, says Jerry H., of Illinois. “I went to the mailbox, which is usually filled with bills and junk mail. Much to my surprise, there was an honest-to-goodness Get Well card from the Jockey customer service people. I must’ve mentioned I was recovering from surgery when I called and this lady Paula really cared. Amazing in this day and age.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Jockey Launches Collection of “Major Must Haves” with support by Rachel Zoe

Ladies, are you ready to get glam? Jockey officially announced its partnership with stylist and fashion icon Rachel Zoe. Beginning October 2012, Zoe’s selection of “must have” shapewear and intimates will be available in stores and online. Each carefully selected item marries our expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style. But, as we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Our new collection mirrors the Zoe fashion and is both stylish and insanely comfortable.

“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring unique, patented three-panel design, this new line includes tanks, shorts, slips and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Our new collection of shapewear and intimates will hit the market in October 2012.

Striking a Pose: Athletes in Underwear Ads

Athletes striking a pose in their undies shouldn’t surprise you. In a recent USA TODAY article, “Athletes not shy to strut in underwear ads,” it is highlighted that jocks exposed in their underwear is becoming more commonplace.

For a BRIEF trip down underwear lane: In the 1970’s Jockey introduced the first ad of a pro athlete posing in their skivvies. The print ad featured Hall of Fame pitcher, Jim Palmer. Palmer’s ad was the first display of a pro athlete in their underwear. Palmer modeled the Elance bikini brief, the most provocative of the Jockey fashion line.

These days, pro quarterback Tim Tebow has been sporting Jockey underwear. The college gridiron star and Heisman Trophy winner joined Jockey as the spokesman of our Jockey staycool collection – our newest line of men’s and women’s temperature regulating underwear and t-shirts.

Tim Tebow

To read the full USA TODAY story on athletes stripped down to their underwear click here >>>
To see top athletes’ ad campaigns for underwear click here >>>

Legendary Service … that “has your back”


Leota G. of Shelton, WA, has had customer service experiences that made her want to cry. But, not this time.

While placing her order on Jockey.com with personal shopper Laura F., Leota mentioned her upcoming back surgery. She had no idea what Laura had in store for her. Days later, Leota received a wonderfully comfy Jockey robe and a special “Get Well” card from Laura.

“When I opened the package, I just cried,” Leota shared. “I have never known a company to do anything like this. You can bet I will tell everyone about it. I have already told my family. Thank you so much for being so kind!”

Share: Have you experienced a random act of kindness that really made your day?