When you know your Jockey underwear by waistband, you know them well. Can you guess which collection the waistband below belongs to? Leave a comment on this post with your guess.
Ready? Set! Go: http://social.jockey.com/DLO
Tag Archives: Jockey underwear
Say Cheese
If you’re a quote junkie, undie connoisseur or lover of a good laugh, we hope you enjoy this quote as much as we do.
– “A smile is like tight underwear – it makes your cheeks go up.” Author Unknown
I Spy …
It’s Friday, the weekend’s almost here and, we’ll, we can’t focus. To help make it through the day, we’ve created an “I spy” game using our favorite little pair of underpants, mini brief.
Ready?
I spy with my little eye _____ pair of mini briefs. After you’ve carefully examined all of the undies in the picture, comment on this post with the number of mini briefs you’ve spotted.
LEGENDARY SERVICE … it’s the little things
Jockey is the brand with a heart, says Jerry H., of Illinois. “I went to the mailbox, which is usually filled with bills and junk mail. Much to my surprise, there was an honest-to-goodness Get Well card from the Jockey customer service people. I must’ve mentioned I was recovering from surgery when I called and this lady Paula really cared. Amazing in this day and age.”
Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.
Jockey Launches Collection of “Major Must Haves” with support by Rachel Zoe
Ladies, are you ready to get glam? Jockey officially announced its partnership with stylist and fashion icon Rachel Zoe. Beginning October 2012, Zoe’s selection of “must have” shapewear and intimates will be available in stores and online. Each carefully selected item marries our expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.
Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style. But, as we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.
Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Our new collection mirrors the Zoe fashion and is both stylish and insanely comfortable.
“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”
The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring unique, patented three-panel design, this new line includes tanks, shorts, slips and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.
The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.
Our new collection of shapewear and intimates will hit the market in October 2012.
Striking a Pose: Athletes in Underwear Ads
Athletes striking a pose in their undies shouldn’t surprise you. In a recent USA TODAY article, “Athletes not shy to strut in underwear ads,” it is highlighted that jocks exposed in their underwear is becoming more commonplace.
For a BRIEF trip down underwear lane: In the 1970’s Jockey introduced the first ad of a pro athlete posing in their skivvies. The print ad featured Hall of Fame pitcher, Jim Palmer. Palmer’s ad was the first display of a pro athlete in their underwear. Palmer modeled the Elance bikini brief, the most provocative of the Jockey fashion line.
These days, pro quarterback Tim Tebow has been sporting Jockey underwear. The college gridiron star and Heisman Trophy winner joined Jockey as the spokesman of our Jockey staycool collection – our newest line of men’s and women’s temperature regulating underwear and t-shirts.
To read the full USA TODAY story on athletes stripped down to their underwear click here >>>
To see top athletes’ ad campaigns for underwear click here >>>