How To Give The Best 6 Pack (of underwear) for Christmas

We here at Jockey pride ourselves on being innovative. We invented the men’s brief in 1934. We were the first company to stitch our brand on the waistband of the underwear. We created a new category in women’s innerwear with the Skimmies® slipshort. And now we bring you this little gem: How to give the best 6-pack (of underwear) this Christmas. And for the most part it has nothing to do with abs or beer.

Here’s your checklist:

(1) 3-pack of men’s Jockey StayNew® T-shirts

(1) 3-pack of Men’s Classic Stretch Boxer Brief

(1) Empty six-pack carrier

(1) Big red bow

Your last bit of work is to decide on the recipient: dad, brother, husband, boyfriend or just a special guy in your life. Or make as many as you need. We won’t mind.

Here you go:


An Underwear Survival Guide for the Modern Holiday Traveler


The holidays are just around the corner, bringing some of the happiest moments of the year, but also some of the most stressful. While the thought of reuniting with loved ones, spreading holiday cheer, and indulging in grandma’s apple pie … Continue reading 

Fall, Cold Weather and Layering with Jockey

Temperatures are dropping, leaves are changing and frost is now visible on the ground with the daily rising of the sun. In some places, snow is already falling. Just because the weather’s getting chilly doesn’t mean we should, too. Jockey has the best products to keep everyone warm and comfortable throughout the fall and into the winter season. And, when it comes to staying warm, it all starts with layering.

Women's Snowflake Thermals

The Importance of Layering

Layering is important all year long to stay warm and dry, but it becomes even more essential as the temperatures get cooler. Here’s a brief overview of how to layer:Men's Flannels, Fleece and Thermals

  • Base Layer: A base layer is the most important one of all. It should be warm and cozy, yet still movable and breathable. It should also dry quickly. If you should get one layer 100 percent right, it’s got to be the base layer.
  • Mid Layer: Mid layers are any outdoor lover’s main source of insulation. These are often made of down, wool or warm synthetic materials. They are removable as sunshine or physical activity bring warmth, but can also be put back on as temperatures drop again.
  • Outer Layer: Outer layers are made with one goal in mind: protection from the elements. A good outer layer is both waterproof and windproof. It will keep you dry and warm.

Creating Layers with Jockey

Layering may involve a lot of clothing items, but it doesn’t have to mean becoming bulky. Jockey has lightweight products that will keep you fashionable and warm. When it comes to layering, Jockey knows the most important focus should be the base layer, as that’s the one that sits closest to the body and needs to keep you warm and dry.

Base Layers for Men

Jockey offers key base elements for the top and bottom. First, there are the men’s long sleeve thermal shirts that provide cozy warmth without sacrificing movability and breathability. There are also men’s moisture wicking underwear, which provide support, dryness and comfort. Men can also keep their legs warm with Jockey’s soft, yet durable Thermal Long Johns.

Men's Thermal Layering

Mid Layers for Men

Jockey also offers many mid-layer options to keep guys toasty in the fall and winter.

Men's Activewear layeringThe Quarter-Zip, with Mesh Insert, is a pullover that is both stylish and soft, but also features plenty of flexibility. The Jockey® Long Sleeve Crew adds warmth, but also has side seam vents to help cool quickly. The Pebble Fleece Quarter Button Henley offers a vintage twist on the mid layer, combining both practical features, like protection from the elements, with a fresh, collared look.




Base Layers for Women

Women's Mid Layers

Women have just as many base layer options as men. Jockey’s for women underwear come in all shapes and sizes, making them the perfect fit for any woman. A Modern Tactel Cami provides all-day breathable warmth with a touch of femininity. You also can’t go wrong with Jockey’s wide range of thermal wear for women which keep you warm without adding unnecessary bulkiness. There are also plenty of warm Boot Socks and Stretch Wool Long Jane options available to keep women’s lower halves toasty.


Mid Layers for Women

Reversible Open Wrap Cardigan

Jockey’s mid layer women’s line offers just as wide of a selection. A couple favorites include the Reversible Open Wrap Cardigan, which blends comfort and style in a two-tone wrap. The Fleece Full Zip Hoodie works perfectly on extra cold days and is complete with full lining and a drawstring hood to make sure you’re prepared for all weather conditions.


Women's Top Layers

By starting with a comfortable and cozy base layer to adding a bit of style and versatility with the mid layer, Jockey helps set the standard for smart and stylish layering all fall and winter long.

Jockey joins Newcastle’s “Band of Brands”


Jockey is a proud partner of Newcastle’s “Band of Brands” ad, the first-ever crowdfunded Big Game spot. The spot features Newcastle Brown Ale and 37 other brands including a “brief” appearance by Jockey. Happy viewing! Oh, and no need to … Continue reading 

Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”


Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Comfort Zone Crisis: Jockey study reveals women are stuck in a rut

Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts 

KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at least when it comes to their fashion choices.  A recent survey conducted online among over 1,000 U.S. women (ages 18+) by Harris Poll on behalf of Jockey International, Inc. in April 2014, revealed a comfort zone crisis where fashion choices have gone stale with 65 percent of women stating they have one or two main go-to outfits they wear often. Findings also showed that “comfort is queen,” with a whopping 81 percent saying they pick comfort over fashion when getting dressed. At Jockey, comfort and fashion aren’t mutually exclusive. So, the iconic apparel brand today announced the launch of Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe.

For the next four weeks on Jockey’s Facebook page, Jockey and Rachel Zoe are challenging the women of America to Seize the Day in Skimmies® and expand their fashion comfort zones with a series of fun and fashionable daily challenges. Every day from May 27 – June 20 women will be presented with a new challenge, some directly from Rachel Zoe herself, such as:

  • Confront a fashion fear: wear a style you have always been afraid of and share in that picture or video.
  • Put on your favorite spring skirt or dress and then twirl!
  • Make someone’s day: share a picture or video of you giving a compliment to a stranger.

Women will be asked to upload a video or picture of them doing the daily challenge with the hashtag #SkimmiesPromo. Everyone who participates gets a chance to win a free pair of Skimmies slipshorts and other great prizes. One grand prize winner will receive $5,000 towards the trip of a lifetime; a style consultation with Rachel Zoe Studio via Skype; $1,000 towards a shopping spree; an autographed copy of Rachel Zoe’s new book Living in Style: Inspiration and Advice for Everyday Glamour; and a year’s supply of Skimmies slipshorts.

“Skimmies slipshorts provide seamless modesty so women can comfortably wear skirts and dresses anytime, anywhere,” said Dustin Cohn, chief marketing officer at Jockey. “This program is a great way for Jockey to engage with women and demonstrate that fashion and comfort can go hand-in-hand.”

Skimmies slipshorts are a whole new kind of underwear that smooth like a slip and cover like shorts. In Skimmies slipshorts, comfort extends to skirts, dresses, almost anything; they are a must-have accessory that helps to expand your wardrobe options — and your fashion comfort zone. With Skimmies slipshorts, you can say goodbye to panty lines; chaffing and over-exposure; and get lightweight, non-constricting coverage – great for the days unexpected adventures. They give women the freedom to unlock their wardrobe’s potential and wear whatever they want, whenever they want.

“When you’re comfortable in your look, it’s impossible not to exude confidence,” said Rachel Zoe. “Jockey’s Skimmies slipshorts are a must-have in every woman’s wardrobe; they are seamless under flowy skirts, dresses, even trousers. I can’t wait to see what women submit and how they seize the day.”

 The Comfort Zone Crisis

Fashion vs Comfort

  • More than half of women (52%) have trouble finding an outfit that is fashionable and comfortable
  • About half (49%) of women want to be more active at a moment’s notice when wearing a skirt/dress

Women are stuck in a rut…

  • About half (48%) of women feel they are stuck in a rut with their every day routine
  • Nearly three-fifths (57%) of women with kids in the household are more likely to feel they are stuck in a rut with their everyday routine than  women without kids in the household (44%)

And want to break out of it

  • More than half (56%) wish they could find tips or solutions to expand their comfort zone when it comes to their wardrobe
  • 60% look for inspiration to help break through their daily routines

No purchase necessary. Promotions runs May 27 – June 20. For official rules and more information, please visit Jockey’s Facebook page.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jockey International Inc. from April 7-9, 2014 among 1,062 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Faith Borland at

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About Rachel Zoe

Having immersed herself in fashion and design for over two decades, Rachel Zoe has been heralded as one of the most influential forces working in the industry today. Through her work as a stylist, her eponymous contemporary collection, her digital media division, which includes the online style destination, The Zoe Report, and many entrepreneurial endeavors, Rachel has made her own brand of everyday glamour accessible to all. Rachel has authored two New York Times Best Selling books including Style A to Zoe in 2007, and most recently, Living In Style, which was released in March 2014. Rachel lives in Los Angeles with her husband Rodger, and their sons, Skyler Morrison and Kaius Jagger.



Seize the Day in Skimmies 1

Jockey Skimmies Image 2