Tag Archives: Jockey Tim Tebow

Jockey and Tim Tebow Cool Down Florida

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As summer temperatures start to soar, we’re on a mission to help hot cities stay cool. On Friday, June 22, we brought professional quarterback and Jockey spokesperson Tim Tebow to Florida as part of our “Hot City Cool Down” campaign. As part of the campaign, Tebow joined Jockey at the Tampa MacDill Air Force Base and later in Orlando for two exclusive fashion show events at Orlando Premium Outlets – Vineland Avenue.

At the MacDill Air Force Base, Jockey and Tebow paid tribute to men and women of the U.S. military, honoring and thanking them for their service and sacrifice. The event featured a private reception and a lengthy interview with Tebow at the Base’s theatre. Jockey presented a $5,000 check to the Friends of Military Families organization of MacDill, an organization supplying financial support to military families in need. In addition, attendees beat the heat with free Jockey® staycool T-shirts.

Later in the afternoon, we showcased two fashion show events each welcoming 300 guests and co-emceed by our coolest spokesperson, Tim Tebow. Male and female underwear-clad models walked the runway highlighting our Jockey® staycool line of innovative underwear along with this season’s hottest styles.

To make sure we helped cool down all the fans that couldn’t join us, the fashion show was streamed live on our Facebook page  and Twitter users followed comments about the show using the hashtag #staycool. After the show, fans were treated to a massive staycool product giveaway and free ice cream treats as part of the cool down experience.

Although the second staycool fashion show was cancelled due to inclement weather, Tebow didn’t let the weather rain on the fans’ parade. As a substitute for the show, Jockey invited fans to join Tim Tebow at the Jockey store where he posed for photos at an intimate reception.

We’ve saved the best for last – pictures. Check out how we helped Florida #staycool. (Click images to enlarge)

Winners: Step right up

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Our “Staycool at The ESPYs” contest is officially a wrap! Thank you to everyone that entered and shared the contest with family and friends. If you missed it, Jockey and its participating retailers, Bealls, Belks, Boscovs, Lord & Taylor and Navy Exchange, each offered one lucky fan (and a guest) an opportunity to attend THE red-carpet event of the sports world PLUS meet one of sports’ biggest stars. Each winner’s prize pack includes: 

 

Pretty sweet, eh? And now, the moment everyone has been waiting for … drumroll, please! The six lucky people heading to The ESPYs in July, courtesy of Jockey and its participating retailers are: 

  • Jockey: Jennifer H. of Nebraska
  • Bealls: Rebecca B. of Florida  
  • Belks: Traci R. of Georgia
  • Boscovs: Deanne B. of New Jersey
  • Lord & Taylor: Christina M. of Ohio
  • Navy Exchange: Henry S. of California

 

To all winners, CONGRATULATIONS! We’re excited and can’t wait to see you in Los Angeles. For all of our fans that didn’t win, don’t worry, we’ll make sure you don’t miss a thing. Follow us on Twitter (@Jockey) using hashtag #ESPYS to keep up with the night’s festivities, giveaways and more.

Until July, staycool, everyone. Seriously, it’s getting hot outside.

Tim Tebow photo curiosity

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Tim Tebow

Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!

Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.

As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the Jockey.com homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.

That’s it. Really. Sometimes the truth is far less interesting than imagination!