Sami’s Summer Picks

Hi there everyone! I’m a web content specialist at Jockey®, but some people call me the “Jockey® words girl.” I get to whip up copy for e-mail campaigns, catalogs and the® website. I make sure you all get in on all of our best deals and know about our newest styles and colors.

This summer, I had the opportunity to not only write about my Jockey® favorites, but “model” them as well. It was a great time, except for the fact that I get really awkward and uncomfortable as soon as someone puts a camera in my face. Even though I think I should probably stick to my day job, I am super excited to show off my top picks.

I’m a summer girl, but this year it has been H-O-T! It’s been my goal to “keep my cool” all day. Impossible, right? Nope! The new Jockey® staycool tee helps to keep me up to 3 degrees cooler. Plus, the fit is GREAT! And, did I mention that it is reversible? You can wear the Jockey® staycool tee as a crew neck or a v-neck, depending on the look you want to create.

Want to see my favorite staycool looks? Check out my summer e-mail »

Other Jockey® styles that I’m loving this summer:

  1. The Jockey® Sport relaxed pant. It is so comfortable! Plus, it’s available in short, medium and long lengths. (Perfect for me since I’m just 5’2”).
  2. No Panty Line Promise® Thong. I have bigger things to worry about than panty lines.
  3. Naturals bikini. This style is awesome. The material is super soft, and I love the wide waistband. Cute and comfy all in one.
  4. Elance Supersoft cami. I love layering camis under my favorite tees or just for lounging around the house. The fabric is light and soft. Plus, I love the longer length. (no tugging or pulling!)

Thanks for reading and staycool!


LEGENDARY SERVICE … that scores another touchdown!

Justin P., of Gardendale, AL, is a big Tim Tebow fan. He loved the shirts he saw on the mannequins in the department stores, each emblazoned with “Tim’s Shirt Is Cooler Than Yours.” Unfortunately, the stores had none to distribute.

Justin decided to email Jockey. Not really expecting to get a t-shirt, or even a response, he had to at least try. He was going to Tim’s Foundation Benefit golf tournament, and desperately wanted to go wearing one of those shirts.

He was stunned when he got an email back from Tammy C. alerting him that his shirt was on the way. Once only a Tim Tebow fan, Justin is now a big Jockey fan as well!

Jockey & Summerfest Celebrate a Successful Festival

It’s a wrap!  Summerfest, the World’s Largest Music Festival, has come to an end.  Located in Milwaukee, WI, this annual event ran for 11 days and attracted a whopping 878,636 people.  The festival welcomed music’s biggest superstars and local talents to its many stages.  In addition to the great music, Summerfest-goers enjoyed tasty food, spectacular fireworks, fun games, unique shops and much more.  Summerfest had a little something for everyone to enjoy.

As the official sponsor of the exciting “Jockey® staycool hole-in-one” attraction, we were thrilled to be a part of this mega-music event.  The Jockey® hole-in-one challenge put golfers’ swings to the test as they hit (up to three balls) at the lakefront’s lagoon island green.  The prize for the first participant to hit a hole-in-one included an all-expenses-paid Mexican resort vacation.

So, you’re wondering, did anyone hit a hole-in-one?  Nope.  Unfortunately, we did not have any golfers strike a lucky hole-in-one.  But, we had some that came really close!  Here are some fun stats from the Jockey® staycool hole-in-one challenge:

  • 7,983 people paid $6 for 3 golf balls
  • 23,949 total golf balls were hit
  • 10,000 Jockey® staycool coupons were distributed to participants


Other interesting facts, fun stats and cool info from the BIG GIG include:

  • 878,636 people attended Summerfest (22,382 more than last year)
  • A new Commemorative Opening Day Ticket was introduced
  • Summerfest’s Biggest Bang Ever fireworks show was heard in Michigan
  • Summerfest Headliner Release Parties were held to let fans “be the first to know” which bands would perform
  • Jockey was featured as a first-time Summerfest sponsor
  • 6,567 runners representing 46 states and 12 countries participated in the event’s newly created Rock ‘n Sole Half Marathon and 10K Run


Next year, Summerfest will celebrate its 45th Anniversary.  Until then, Jockey® wants to give a special thank you to both Summerfest for allowing us to be a part of this special summer celebration and to the great fans that stopped by the Jockey® staycool hole-in-one challenge.

Staycool everyone,

The Jockey® team

Jockey’s Rockin’ Summerfest!

Jockey® is officially going to be part of the “World’s Largest Music Festival” –Summerfest. Located in Milwaukee, WI, this annual event runs for 11 days and attracts almost one million people each year. Summerfest will open up its gates on June 29th, and run through July 10th (closed July 4th). The festival features international music superstars and local talent on its many stages!  Plus, browse through the many shops and chow down on some of the delicious food.    If you’re a music buff, people-watcher, food lover or just looking for a good time – Summerfest is an event you don’t want to miss.

As the official sponsor of the exciting “Jockey® staycool Hole-In-One” golf attraction, Jockey® will cheer on participants as they test their swing (tee up to three balls) and shoot at the lakefront’s lagoon island green.  The first lucky golfer to strike a hole-in-one will win an all- expenses-paid Mexican resort vacation.  Not sure you can hit a hole-in-one?  No worries!  Stop by and take your best shot anyway.  We will be distributing coupons for our popular Jockey® staycool collection to participants.

If you can, head up to Milwaukee and come out to Summerfest (don’t forget to try your luck at the hole-in-one contest).  Have fun and be sure to share any photos of you teeing off at the hole-in-one challenge!

To learn more about Summerfest events, activities and time schedules, check out:

Staycool everyone (literally! it’s going to be hot),

The Jockey® team

LEGENDARY SERVICE … that scores a touchdown!

While shopping at Belks, Patrick R. of St. Vilonia, Ariz., saw a mannequin wearing a Jockey staycool v-neck t-shirt emblazoned with the words, “TIM’S SHIRT IS COOLER THAN YOURS.”  Immediately thinking of his friend also named Tim, he tried removing the shirt from the mannequin. The arms fell off. And then security showed up, gently explaining that the shirt wasn’t for sale.

 Then he called Jockey, and talked with personal shopper Kate S. who wouldn’t take “No” for an answer. There had to be a way to get one of those shirts for Patrick. And finally, she got one and sent it to Patrick.

 Not only did she create an absolute Jockey fanatic, she steered him away from a life of “crime” at Belks!

Tim’s Birthday Picks!

Tim rockin' out Hello to all in cyberspace.  Being an Email Marketing Analyst, it’s my job to deploy Jockey® emails and dive into the analytics once the campaigns have completed.  Needless to say, blogs aren’t really my forte.  When I first heard the design concept of employee birthday e-mails I thought, “seems like a cool idea, but I’m glad I don’t have to be featured.”  Well, since I am writing this blog post about my photo shoot and birthday email campaign, you can see things didn’t work out quite as planned.  And, to be honest, I’m happy they didn’t.

I was asked to come up with an email theme/idea to display my favorite Jockey products. This was a task I took very seriously.  I wanted to be creative and show my personality.  Since many of you don’t know me, I consider myself a bit of a character.  So, for this email, I channeled my inner Tom Cruise (from Risky Business), and hiked up to our studio for my personal photo shoot.  I have no shame, so it was pretty easy for me to ham it up in front of the camera and the cameraman — even if I was only in my Jockey® staycool V-Neck Tee , Jockey Signature boxers and Go Tech socks.

I’ve been with Jockey for just over 6 months and I never thought I’d find myself in front of a camera modeling my favorite Jockey® products.  The whole experience was surreal for me.  As you’ll see from the picture, no matter what your age, you can always rock out with awesome Jockey® products!  WINNING!

To Dad’s We Appreciate and Celebrate!

Dad’s… they sure are amazing aren’t they?  With Father’s Day right around the corner, the question we’re asking is — what do you get the man that does it all?  It is no easy task to shop for the “dad-of-all-trades.” So, this year, we’re helping you out with our Father’s Day Gift Guide, filled with styles dad is sure to love.

Whether it was the time he taught you how to ride your first bike, change the oil in your first car or reassure you that the scary noise you kept hearing underneath the bed was NOT a monster – Dad has always been there offering his support.  Show dad your appreciation for all that he does with the gift of comfort from his favorite Jockey® collection.  From everyday essentials like socks, boxers and t-shirts to our sport performance and Jockey® staycool collections (that’s right, even dads can be cool!), we’ve got something for every dad.

To make this day even more special — we’re taking $10 OFF your $50 purchase on men’s styles.  That means you can spoil dad just a little bit more!  Stop by® between 6/8-6/19 to get in on these savings.  Plus, be sure to enter coupon code JKYDAD at checkout.

To all the dads out there, we wish you a Happy Father’s Day!

Find your gift »

As always, we’d love to hear some of your dad’s Jockey® favorites!  Oh, and don’t forget to share something that your dad taught you, too!

Jockey Employees Enjoy a Visit from Tim Tebow

A day after visiting the new Jockey® Factory Store in Kenosha, WI, Tim Tebow stopped by the Jockey® headquarters for a special employee meet and greet.  It was a very relaxed event as employees watched videos and heard stories about Tebow, all of which further demonstrated the depth of his character and the strength of his work ethic.   

This occasion was full of fun and laughter.  Tim participated in a Q & A session, responding to questions from Jockey employees.  The questions ranged from “What’s your favorite color?” to “If you had 3 wishes, what would you wish?” Tim’s answers were full of grace and wit.  He even jumped at the opportunity to make a few friendly jokes with Mo Moorman, our PR guy, and event emcee.  Certainly, everyone had the chance to see Tim’s sense-of-humor, as well as all of the terrific qualities that make him an admirable Jockey® spokesperson. 

Without doubt, the most exciting and memorable part of Tebow’s visit was the photo shoot.  Each department had the opportunity to take a group photo with Tebow, topped of by a group shot of the entire Jockey® family with Tim Tebow.  And, of course, there were plenty of photos in between! 

Check out pictures from the event by simply clicking on the images below:

Jockey Celebrates New Factory Store with Tim Tebow Meet and Greet

On May 31, hundreds of fans and supporters came out to help us celebrate the grand re-opening of our new downtownJockey® Factory Store in Kenosha, WI. For an added bonus, visitors were able to enjoy a special meet and greet with NFL Quarterback and Jockey® spokesperson, Tim Tebow.

Before the event began, Jockey® employees teamed up to pack and prepare gift bags for the first 500 guests. Inside the bag, event-goers received: two pieces ofJockey® staycool underwear, mini brief key chain, 20% off coupons to use on their next purchase, two lotion/soap sets, and a Jockey® Factory Store water bottle. (Not a shabby bag of goodies!)

Decorated in the Florida Gators and Denver Broncos blue and orange, fans eagerly awaited the arrival of the evening’s special guest. The crowd featured local business professionals, Kenosha residents, Jockey and Tebow fans along with many more.

The opening ceremonies included a brief welcome message from Jockey® CEO Debra Waller and Tim Tebow, topped off by the official celebratory cutting of the ribbon (or as we do it, the Jockey® waistband). Then, as event visitors entered the store, they were each greeted with their very own Jockey® gift bag. In addition, all fans were able to enter their name into a raffle for a chance to win an autographed copy of Tim Tebow’s new book “Through My Eyes” along with other signed memorabilia. Fans had the opportunity to enjoy their very own mini photo-shoot with Tim Tebow. For those unable to make it inside (it was a full house!), Tim made sure they knew he hadn’t forgotten about them. He delivered a little “Tebow time” by taking a stroll down 6th Ave to shake hands and pose for pictures. We also made sure everyone in line outside received their Jockey® gift bag.

As the night proceeded, fans continued to pack the house, spreading enthusiasm and creating a buzz all throughout downtown Kenosha. With the cameras flashing, laughs were shared and memories were made. In addition to the exciting Tim Tebow meet and greet fans enjoyed tremendous in-store savings. With 30-75% off everyday savings coupled with an additional 20% off for guests using the Facebook Places ‘check-in’ feature on their smart phone — this event had a little something for everyone.

The event was a blast, and we were sad to see it end. We want to give a special thank you to everyone who came out and helped celebrate the grand re-opening of our new Jockey® Factory Store in downtown Kenosha! We certainly had fun and we hope you did too! Oh, and meeting Tim Tebow, that was pretty awesome, too!

Enjoy our special photo gallery of all the highlights. (Simply click the individual photos to enlarge.)

Jockey staycool Challenge Ends April 13th!

Tim Tebow has been sporting the NEW Jockey® staycool collection, and we bet that his t-shirt is cooler than yours!  Sign up for the Jockey® staycool Challenge to find out why, plus get entered to win one of two grand prizes and other weekly prizes!  Between now and April 13th, you can enter the sweepstakes by visiting the “staycool challenge” tab on our Jockey® Facebook page.

Grand Prizes:

Trip for two (2) to the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
Ponte Vedra Beach, Florida May 6-7, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • Two (2) tickets to the golf tournament
  • $100 Jockey® Gift Card

Trip for two (2) to New York, NY May 13-14, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow in New York City at a special event
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • $250 shopping spree in the form of a bank gift card
  • $100 Jockey® Gift Card


Weekly Prizes:

There will be a total of four (4) weekly drawings for a $100 Jockey® Gift Card.  Gift cards are valid on all Jockey® products including Jockey® staycool. Terms and conditions of the Gift Card apply.


Good luck, and staycool!