Us Weekly Celebrates Hot Bodies

Mirror, mirror on the wall, who’s got the hottest body of them all. On Saturday, June 2, Jockey helped Us Weekly give the official salute to summer with an afternoon pool party at LIQUID at the ARIA Resort and Casino in Las Vegas. The annual event featured fun in the sun, tasty treats and giveaways.

When party-goers weren’t staying cool in the pool, we hooked them up with custom designed Jockey staycool tees to help beat the Vegas heat. After all, no one likes to sweat at a party.

For more on our Jockey staycool collections, click here >>>

Check out pictures from the Us Weekly Hot Bodies event. (Click images to enlarge) 

Winners: Step right up

Our “Staycool at The ESPYs” contest is officially a wrap! Thank you to everyone that entered and shared the contest with family and friends. If you missed it, Jockey and its participating retailers, Bealls, Belks, Boscovs, Lord & Taylor and Navy Exchange, each offered one lucky fan (and a guest) an opportunity to attend THE red-carpet event of the sports world PLUS meet one of sports’ biggest stars. Each winner’s prize pack includes: 


Pretty sweet, eh? And now, the moment everyone has been waiting for … drumroll, please! The six lucky people heading to The ESPYs in July, courtesy of Jockey and its participating retailers are: 

  • Jockey: Jennifer H. of Nebraska
  • Bealls: Rebecca B. of Florida  
  • Belks: Traci R. of Georgia
  • Boscovs: Deanne B. of New Jersey
  • Lord & Taylor: Christina M. of Ohio
  • Navy Exchange: Henry S. of California


To all winners, CONGRATULATIONS! We’re excited and can’t wait to see you in Los Angeles. For all of our fans that didn’t win, don’t worry, we’ll make sure you don’t miss a thing. Follow us on Twitter (@Jockey) using hashtag #ESPYS to keep up with the night’s festivities, giveaways and more.

Until July, staycool, everyone. Seriously, it’s getting hot outside.

The Jockey Staycool Winter Getaway

We’ll apologize in advance for mentioning the “w” word in spring, BUT we have a good reason. We just received exciting news that the winners from our Jockey Staycool Winter Getaway returned home from their trip (with pictures!). If you missed it, back in November we hosted a contest on our Facebook page offering one lucky fan and a guest an all-expense-paid trip to hit the slopes in beautiful Vail, Colorado.

The winners, Amy and Tony from Florida, were kind enough to share their experiences and trip highlights along with some terrific photos.

“On our first day,” Amy and Tony shared, “We definitely took time getting accustomed to the high altitude. The weather was warm and sunny and we enjoyed exploring the town, settling into our hotel and getting fitted with ski equipment.” Day two included hitting the slopes and brushing up on their skiing skills. “The conditions were icy at first, but the snow softened up as we got more confident with our skis. We spent all day at Mid Vail and also alternated between Mountaintop and Wildwood Express.”

Like any good vacation, hitting up the local restaurants always makes for a good time and awesome eats. This was true for Amy and Tony. “There were so many fabulous restaurants to choose from. Some our favorites were Pepi’s German Restaurant, pizza at Vendetta’s and burgers on the deck at Red Lion.”

We’d love to hear, have you ever been to Vail, Colorado? If so, what are some of your favorite memories?

Now for the fun part – pictures! Thanks to Amy and Tony, we have a few to share with you. Enjoy!

(Click the photos to enlarge)

Jockey Featured on TODAY Show

Jockey staycool was featured in a segment during the fourth hour of the TODAY Show. The segment showcased fashion looks and pieces that can be worn in any season. Our women’s white Jockey staycool tee is featured toward the end of the segment with a weekend look titled, “Basics with benefits,” discussing the benefits and technology behind the staycool collection.

To get more information on the women’s Jockey staycool collection, click here >>>

You could be our next FAN OF THE WEEK!

Think you’ve got enough layers to be our next Jockey staycool FAN OF THE WEEK? Prove it! Head over to our Facebook page and show-off your most OVER-LAYERED winter look by uploading your pic to our Facebook wall. Best part of all, YOU could be featured as our Facebook profile picture!

We’re done talkin’, it’s time to start layerin’! Head over to our Facebook page now and show-off your wearisome winter wardrobe ——>

Staycool, everyone!

Tim Tebow photo curiosity

Tim Tebow

Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!

Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.

As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.

That’s it. Really. Sometimes the truth is far less interesting than imagination!

Ditch those layers!

Do your winter layers have you looking like the main character from “A Christmas Story?”  If so, your layering-up routine is all wrong.  If you can’t picture our favorite holiday-movie character, imagine wearing every piece of clothing you own at one time. Now are we on the same page? We’ve got the perfect solution to keep your wearisome winter wardrobe from getting too uncomfortable (& sweaty!).

Thanks to our new Jockey men’s and women’s staycool collections, getting ready to brave the cold doesn’t have to be such a struggle. “Why,” you ask? The simple answer is: Thermocules. Don’t worry, they’re not as scary as they sound.

The technology in Jockey staycool was originally developed for astronauts – making your underwear so cool it’s out of this world! More importantly, the proven technology helps regulate your skin  temperature so you feel cooler more and more comfortable all day, every day… all year long.

The recent findings conudcted byMarketing Research Company – Kelton Research – has us convinced that Jockey staycool is the perfect piece to layer underneath any wardrobe.  Here’s what they’ve discovered:
What do you think? Have you been layering up a sweat all this time?

To help share why Jockey staycool is the essential layering piece for your winter wardrobe, we turned to our friends from iwearyourshirt. Jockey is an official sponsor of and we work with them to giveaway and share really awesome Jockey products (like staycool). Plus, they make entertaining videos and do a really great job wearing our t-shirts!

Recently, they got their hands on some staycool and made videos to share why Jockey staycool is the smart way to layer up this winter. We hope you enjoy these videos as much as we do. When you’re finished, be sure to check out our men’s and women’s Jockey staycool styles on!

Staycool, everyone!

The Jockey Staycool Winter Getaway

If this holiday season is like every other, you’ll be tired, worn out and ready for a vacation when it’s all over. We’ve got your perfect solution for recovering from the holiday hustle and bustle: a super cool winter getaway.

Between November 21 and December 19, you can enter to win the Jockey® Staycool Winter Getaway by visiting the “Win a Winter Getaway!” tab on our Jockey® Facebook page. But wait, the fun doesn’t stop there.  You could also win in one of our weekly drawings.

Here’s the scoop on all the prize details:

Grand Prize:

  • Trip for two (2) to beautiful Vail, Colorado
    • Round-trip (coach class) air transportation for winner and guest
    • Three (3) day /(2) night luxury hotel accommodations at The Lodge at Vail® A Rock Resort
    • Three (3) day car rental
    • Spending money – $700 for the winner in the form of a bank card
    • Lift tickets for two (2)
    • Rental equipment for two (2)


Weekly prizes:

  • There will be a total of four (4) weekly drawings for a $50 Jockey® Gift Card. Gift cards are valid on all Jockey® products  including Jockey® staycool. Terms and conditions of the Gift Card apply.


You might be wondering, “So, why is Jockey staycool perfect for a winter getaway?” Winter is all about layering up, and the proven technology behind Jockey® staycool helps regulate your skin temperature so you’ll stay comfortable (and sweat-free!) underneath all those winter layers. Now that’s smart layering! To learn more about the science and technology behind Jockey® staycool click here »

Ready to layer up, “staycool” and hit the slopes in Vail, CO?  Get over to our Facebook page and enter now!

Good luck and staycool,

The Jockey® Team

Holiday Gift Guide: ‘Tis the Season for Perfect Gifts


We all know how important it is trying to find the perfect presents for everyone on our holiday list. With the arrival of this season’s holiday gift guide, we’re taking the stress out of holiday shopping and making it easy to give the best gifts to all your loved ones.

As you’re making your list, and checking it twice, here are some ideas for spreading comfort and joy:

For him

  1. Layers of warmth
    Every guy needs a durable foundation for braving the winter cold. Give him extra warmth and bulk-free comfort with rugged waffles and sport thermals.
  2. Fashion and style
    Help decorate his drawers with comfort and style. Fashionable boxers and t-shirts are sure to compliment his favorite look.
  3. 3 degrees of comfort
    Skin temperature regulating styles from our popular staycool and new Smart Thermals collections will keep him comfortable in any season. (It’s the gift that never stops giving!)


For her

  1. Dreamy winter nights
    Wrap her in cozy lounge favorites filled with the comfort she expects in the colors she loves.
  2. Flirty & Fun
    Match up our pretty and playful Lace styles with a Classic Tank to give her a look guaranteed to leave a lasting impression.
  3. Body-hugging warmth
    Our women’s thermals offer feminine prints and stylish hues to keep her comfy and warm all season long. Plus, be sure to check out our new Smart Thermals just for her.


But wait, there’s more! We can’t forget those stockings. From our fun loving mini briefs to mini boxers you can find the perfect stocking stuffers for under $25!  

See our holiday gift guide »

Happy Shopping,

The Jockey Team