Jockey & Summerfest Celebrate a Successful Festival

It’s a wrap!  Summerfest, the World’s Largest Music Festival, has come to an end.  Located in Milwaukee, WI, this annual event ran for 11 days and attracted a whopping 878,636 people.  The festival welcomed music’s biggest superstars and local talents to its many stages.  In addition to the great music, Summerfest-goers enjoyed tasty food, spectacular fireworks, fun games, unique shops and much more.  Summerfest had a little something for everyone to enjoy.

As the official sponsor of the exciting “Jockey® staycool hole-in-one” attraction, we were thrilled to be a part of this mega-music event.  The Jockey® hole-in-one challenge put golfers’ swings to the test as they hit (up to three balls) at the lakefront’s lagoon island green.  The prize for the first participant to hit a hole-in-one included an all-expenses-paid Mexican resort vacation.

So, you’re wondering, did anyone hit a hole-in-one?  Nope.  Unfortunately, we did not have any golfers strike a lucky hole-in-one.  But, we had some that came really close!  Here are some fun stats from the Jockey® staycool hole-in-one challenge:

  • 7,983 people paid $6 for 3 golf balls
  • 23,949 total golf balls were hit
  • 10,000 Jockey® staycool coupons were distributed to participants


Other interesting facts, fun stats and cool info from the BIG GIG include:

  • 878,636 people attended Summerfest (22,382 more than last year)
  • A new Commemorative Opening Day Ticket was introduced
  • Summerfest’s Biggest Bang Ever fireworks show was heard in Michigan
  • Summerfest Headliner Release Parties were held to let fans “be the first to know” which bands would perform
  • Jockey was featured as a first-time Summerfest sponsor
  • 6,567 runners representing 46 states and 12 countries participated in the event’s newly created Rock ‘n Sole Half Marathon and 10K Run


Next year, Summerfest will celebrate its 45th Anniversary.  Until then, Jockey® wants to give a special thank you to both Summerfest for allowing us to be a part of this special summer celebration and to the great fans that stopped by the Jockey® staycool hole-in-one challenge.

Staycool everyone,

The Jockey® team

Jockey’s Rockin’ Summerfest!

Jockey® is officially going to be part of the “World’s Largest Music Festival” –Summerfest. Located in Milwaukee, WI, this annual event runs for 11 days and attracts almost one million people each year. Summerfest will open up its gates on June 29th, and run through July 10th (closed July 4th). The festival features international music superstars and local talent on its many stages!  Plus, browse through the many shops and chow down on some of the delicious food.    If you’re a music buff, people-watcher, food lover or just looking for a good time – Summerfest is an event you don’t want to miss.

As the official sponsor of the exciting “Jockey® staycool Hole-In-One” golf attraction, Jockey® will cheer on participants as they test their swing (tee up to three balls) and shoot at the lakefront’s lagoon island green.  The first lucky golfer to strike a hole-in-one will win an all- expenses-paid Mexican resort vacation.  Not sure you can hit a hole-in-one?  No worries!  Stop by and take your best shot anyway.  We will be distributing coupons for our popular Jockey® staycool collection to participants.

If you can, head up to Milwaukee and come out to Summerfest (don’t forget to try your luck at the hole-in-one contest).  Have fun and be sure to share any photos of you teeing off at the hole-in-one challenge!

To learn more about Summerfest events, activities and time schedules, check out:

Staycool everyone (literally! it’s going to be hot),

The Jockey® team

Jockey staycool Challenge Ends April 13th!

Tim Tebow has been sporting the NEW Jockey® staycool collection, and we bet that his t-shirt is cooler than yours!  Sign up for the Jockey® staycool Challenge to find out why, plus get entered to win one of two grand prizes and other weekly prizes!  Between now and April 13th, you can enter the sweepstakes by visiting the “staycool challenge” tab on our Jockey® Facebook page.

Grand Prizes:

Trip for two (2) to the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
Ponte Vedra Beach, Florida May 6-7, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • Two (2) tickets to the golf tournament
  • $100 Jockey® Gift Card

Trip for two (2) to New York, NY May 13-14, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow in New York City at a special event
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • $250 shopping spree in the form of a bank gift card
  • $100 Jockey® Gift Card


Weekly Prizes:

There will be a total of four (4) weekly drawings for a $100 Jockey® Gift Card.  Gift cards are valid on all Jockey® products including Jockey® staycool. Terms and conditions of the Gift Card apply.


Good luck, and staycool!

Now That’s Cool Underwear! Jockey Launches Jockey staycool

We want people to wear cool underwear. Really. Jockey is introducing Jockey® staycool, innovative underwear for men and women that regulates skin temperature, helping to keep the wearer feeling cool and comfortable all day long.

Jockey® staycool ( incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the skin and your garment by regulating temperature.

 Jockey is the first company to market both women’s and men’s underwear treated with Outlast® technology to the U.S. market, which was  originally developed for NASA to help balance temperature fluctuations in space.

“Jockey has always emphasized innovation and comfort,” said Jockey President and Chief Operating Officer Ed Emma. “The new Jockey® staycool collection really takes underwear to the next level by offering a solution to helps consumers stay cool and more comfortable, and we believe that people will absolutely love it.”  

 Women’s Jockey® staycool garments are made from 95% Cotton/5% Spandex and men’s are 100% cotton. The Jockey® staycool line currently includes:

  • For Women: Reversible Crew Neck / V-Neck Shirt; Reversible Crew Neck/V-Neck Tank; Bikini; Hi Cut; Modern Brief
  • For Men: Crew Neck T-Shirt; V-Neck T-Shirt; Low Rise Brief; Boxer Brief; Athletic Midway Brief

 The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.

 Tim Tebow, pro quarterback and Heisman trophy winner, says he wears Jockey® staycool as often as he can. “What I like about Jockey® staycool is that it just feels great, fits me well, and keeps me cool and comfortable. And hey, if it’s good enough for astronauts, it’s good enough for me!”

Look for the Jockey® staycool online, print, in-store and TV campaign featuring Tim Tebow.

 Plus, find out why Tim Tebow’s t-shirt is cooler than yours and take the Jockey® staycool Challenge—you might win a chance to meet Tim during a VIP weekend getaway! Visit the Jockey® facebook page to learn more about Jockey® staycool and to register for a chance to win one of two grand prizes: a VIP trip for two to New York City to meet Tim Tebow and enjoy a $250 shopping spree, or a VIP trip for two to meet Tim at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass. The contest starts March 16, 2011.

 The Jockey® staycool feeling:

  • In blind touch tests, the majority of those asked to identify the Jockey® staycool t-shirt did so successfully, concluding that the Jockey® staycool t-shirt literally felt cooler to the touch!
  • The “feeling” of Jockey® staycool is otherwise more subtle: The soft, cotton garments wear no differently than other high quality cotton underwear, but the built-in technology means that they’re working to keep you more cool and comfortable—something wearers notice and appreciate.

 Outlast  is a worldwide pioneer in developing temperature-regulation technology, and Outlast® technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast® technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market. 

Download Jockey® Staycool images, videos, info at (