Jockey International, Inc. Debuts Footwear

KENOSHA, Wis. (June 23, 2015) – Jockey International, Inc. today announced the launch of men’s and women’s casual footwear, a new licensed category for Jockey. The heritage American brand is partnering with internationally recognized footwear experts, The Eastman Group, to design, manufacture and market casual footwear, slippers, flip flops, and athleisure styles for men and women that deliver on Jockey’s tradition of innovation.

Jockey has been searching for the perfect partner with whom they can expand into the footwear space, a long-awaited category for the brand. Athleisure, a combination of casual and active lifestyles, will be the focus of the collection, filling a void in the industry with comfortable, casual and durable footwear for a variety of activity levels.

Founded in 1986, The Eastman Group specializes in technical fabrics and innovative techniques; the perfect match for Jockey whose mission is to provide high quality, comfortable and innovative apparel to consumers.

“We have found an ideal match with the Eastman Group, which has extensive knowledge of the footwear industry to pair with Jockey’s expertise in textile technology and comfort features,” said Milou Gwyn, Vice President of licensing at Jockey International, Inc. “This seamless integration of quality, cross-functional and technology-driven footwear falls perfectly in line with Jockey’s commitment to deliver innovative products.”

Jockey’s new men’s and women’s footwear collections will feature cutting edge materials which regulate temperature; cooling in warm weather and insulating in the cold. The shoes will also include moisture-wicking fabrics with anti-microbial properties; a must-have in footwear. The full collection will feature slippers in the fall months, sandals in the warmer seasons, and casual athleisure footwear year-round.

The new Jockey footwear collection will debut with a soft launch for the spring/summer 2016 season, with a full launch in fall/winter 2016.

About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The Eastman Group
The Eastman Group was founded in 1986 by footwear industry veterans, the Mizrachi family. With a vision of quality & value priced relationship, producing beautiful, quality footwear,  all offered at great prices, The Eastman Group brings industry experience and expertise to create footwear for some of the world’s leading apparel providers.

Jockey Skimmies

Skimmies. Funny word, isn’t it?

Anyway, let’s get serious. We have enough things in life to worry about. Underwear shouldn’t be one. Oh, and sacrificing comfort for style? Unacceptable. With our newest innovation in women’s intimates, Jockey Skimmies is a must-have for your wardrobe. As we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.

We’ve all been there before, you’re wearing your favorite skirt and you get that uncomfortable feeling of your legs rubbing together. Uh huh, that feeling. Or, maybe it’s been a busy day at the office and you finally can escape your desk, unfortunately, your skirt thinks you’re still sitting. Wedgie dance, anyone?

Specially designed with silky-smooth fabric, Jockey Skimmies let your skirt float, pants relax, legs glide and you’re even covered for those unexpected occasions. That’s right; we’ve all encountered a strong gust of wind.

Thanks to incredible stretch and recovery, Skimmies give you the coverage you need to feel comfortable and confident. Let’s put an end to the static and clingy fit of a traditional slip short. Step into Jockey Skimmies, we think it’s just what you’ve been waiting for.


Legendary Service … that “has your back”

Leota G. of Shelton, WA, has had customer service experiences that made her want to cry. But, not this time.

While placing her order on with personal shopper Laura F., Leota mentioned her upcoming back surgery. She had no idea what Laura had in store for her. Days later, Leota received a wonderfully comfy Jockey robe and a special “Get Well” card from Laura.

“When I opened the package, I just cried,” Leota shared. “I have never known a company to do anything like this. You can bet I will tell everyone about it. I have already told my family. Thank you so much for being so kind!”

Share: Have you experienced a random act of kindness that really made your day?

LEGENDARY SERVICE … that makes a big impression

Beth L., of Connecticut, couldn’t believe her eyes when she opened her mailbox. Inside, there was a hand-written envelope. “Hmm …” she wondered, “Was it a clever mailing by a charity or marketer trying to lure her to open it?”

Nope. It was a greeting card. A real, hand-written greeting card wishing her a speedy recovery from Paula S., a Jockey personal shopper.

“I mentioned to her that I was going through chemo, and I guess she cared,” says Beth. “That really stands out these days, such a simple thing, but it makes a big impression.”

Like the saying goes, “It’s the little things in life that matter most.” We’d love to hear, have you experienced a random act of kindness that really made your day?

LEGENDARY SERVICE … like nothing “anywhere in the world”

Patricia H. of Tennesse, just had to call to speak to a Jockey supervisor. “I want to compliment your customer service representative, Paula. When I placed my order, I mentioned that my husband was having some medical issues, and Paula sent him the nicest card and a set of pajamas. In fact, he’s wearing them right now! It really meant a lot to him, and I’m really proud that we’ve been Jockey customers for all these years. I don’t think there’s another company like Jockey anywhere in the world!”

We’re so glad to have you as a Jockey customer, Patricia!

The Jockey Staycool Winter Getaway

If this holiday season is like every other, you’ll be tired, worn out and ready for a vacation when it’s all over. We’ve got your perfect solution for recovering from the holiday hustle and bustle: a super cool winter getaway.

Between November 21 and December 19, you can enter to win the Jockey® Staycool Winter Getaway by visiting the “Win a Winter Getaway!” tab on our Jockey® Facebook page. But wait, the fun doesn’t stop there.  You could also win in one of our weekly drawings.

Here’s the scoop on all the prize details:

Grand Prize:

  • Trip for two (2) to beautiful Vail, Colorado
    • Round-trip (coach class) air transportation for winner and guest
    • Three (3) day /(2) night luxury hotel accommodations at The Lodge at Vail® A Rock Resort
    • Three (3) day car rental
    • Spending money – $700 for the winner in the form of a bank card
    • Lift tickets for two (2)
    • Rental equipment for two (2)


Weekly prizes:

  • There will be a total of four (4) weekly drawings for a $50 Jockey® Gift Card. Gift cards are valid on all Jockey® products  including Jockey® staycool. Terms and conditions of the Gift Card apply.


You might be wondering, “So, why is Jockey staycool perfect for a winter getaway?” Winter is all about layering up, and the proven technology behind Jockey® staycool helps regulate your skin temperature so you’ll stay comfortable (and sweat-free!) underneath all those winter layers. Now that’s smart layering! To learn more about the science and technology behind Jockey® staycool click here »

Ready to layer up, “staycool” and hit the slopes in Vail, CO?  Get over to our Facebook page and enter now!

Good luck and staycool,

The Jockey® Team

A great project with benefits you can taste!

Eric Goni, general manager at Jockey Costa Rica, shared pictures from the plant’s hydroponic greenhouse project that was built at the back of the Jockey property. The team there brought in a technician who taught them the basics of organic farming using hydroponics and they are now able to eat their own produce. The structures in the photos were built by Jockey employees (operators, mechanics, etc.) and there’s also a committee in charge of maintaining and feeding the plants. All materials used on this project are 100% natural or are recycled items taken from the production process (i.e. broken buggies, pallets, bamboo, plastic thread cones, etc.).

“The goal is to grow a variety of things such as lettuce, onion, basil, bell peppers, cilantro, celery, etc. and be able to have our very own organic salad bar,” said Goni.

Jockey gives back at 7th annual Houston Race for the Cure event

For the past seven years, Jockey and retailer Palais Royal have partnered at the annual Susan G. Komen Race for the Cure event in Houston, Texas, creating a sponsored giveaway to race participants and attendees. Jockey sales representatives provide the manpower and the product for the event, which brings in more than 50,000 people to the Houston area each year. Jockey’s popularity at this event has soared due to the generous giving, and this year was no exception, as Jockey volunteers gave away 5,000 Jockey women’s Naturals boy leg briefs and 5,000 men’s staycool t-shirts.