Kenosha, Wis. – Jockey International, Inc. today announced that it has signed Kenosha native and professional football player Melvin Gordon as a community ambassador. Jockey has called Kenosha home since 1892. In his role, Gordon will collaborate with the company on community initiatives in support of Jockey Being Family Foundation, Ltd. (“Jockey Being Family”), Jockey’s corporate initiative, which provides post-adoption resources and support to help adoptive families stay together, forever.

“Melvin Gordon represents the very essence of Kenosha,” said Debra S. Waller, Chairman and CEO of Jockey, and founder of Jockey Being Family. “He is a quality young man, hard worker, makes a difference in the community and strives to always get better at his craft, on and off the field. He embodies everything Jockey, Jockey Being Family and our community stands for. He can make a real impact and we’re thrilled to have him.”

Gordon will also make appearances on behalf of Jockey and Jockey Being Family, highlighted by the inaugural Jockey Being Family® Gala and Golf in Lake Geneva, Wis. May 15-16, 2016.

“I’m extremely happy to join my hometown company, Jockey, as a community ambassador,” said Gordon. “I come from a strong family network, so I’ve always admired the Jockey brand and their community involvement with Jockey Being Family. I look forward to sharing their message and goodwill throughout the area.”

Gordon graduated from Kenosha Bradford (Wis.) High School in 2011 and went on to have an outstanding football career at the University of Wisconsin-Madison (UW). In his senior year at UW, Gordon was voted the top running back in the nation and second best player at any position. Gordon has had just as much success off the field serving in the community and excelling in the classroom – Gordon has volunteered at homeless shelters, coached youth football teams and received academic honors while at UW.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

You Can Support Jockey Being Family This May

In 2005, we launched Jockey Being Family, a program that aims to help support post-adoption services.  Since then, we have:

  • Contributed more than $2.5 million to the issue
  • Inspired hundreds of Jockey employees to volunteer more than 4,000 hours to the cause
  • Reached more than 250,000 families across North America
  • Delivered 3,300 backpacks through the Home to Stay® Program to newly adoptive families
  • Distribute adoptive parent manuals to 100,000 families each year with the Dave Thomas Foundation for Adoption®
  • Engaged 1,500 issue champions via the North American Council on Adoptable Children Community Champions Network, parents and professionals who provide support to adoptive families


Throughout the entire month of May, you have the opportunity to help us create forever families.

Here’s how you can help:
You can donate to Jockey Being Family at any Jockey outlet store (find your nearest store) or online at  To donate in-store, you will be invited to add $1 to your purchase at checkout. To donate on, simply choose to add $1 to your order at the time of order checkout. 

Thank you in advance for your support in our mission to help bring comfort to adoptive families!

Jockey raises awareness for foster care in Wisconsin, one handstand at a time

On May 9th Jockey employees lined the sidewalks of the Jockey Factory Store standing on their heads. Crazy? Sure. But, the handstands served a very important purpose.

Our corporate citizenship program, Jockey Being Family, has teamed up with Adoption Resources of Wisconsin for their statewide foster care recruitment campaign – “Turn a Life Around.”

The 2012 “Turn a Life Around” campaign began May 1st with handstand flash mobs in Appleton, Madison, Milwaukee, La Crosse, Eau Claire and Kenosha. Flash mobs will continue to take place all month long.

To check out photos from our flash mob at the Jockey Factory Store, see the photo album below.

We’d love to hear, have you or any one that you know experienced the joy of adopting a child?

(Click photos to enlarge)

Just in Time for the Holidays: Jockey’s NEW November 2011 Catalog

With the holiday season right around the corner, we’re helping you give the gift of comfort and style to everyone on your holiday list (including yourself!). Make this season warm, comfy and festive with our favorites for under the tree:

Men’s and Women’s Thermals:
Winter weather fun starts here! Brave the winter cold this season with our warm and toasty waffles — available in colors you’ll love. Our men’s thermals provide a rugged, bulk-free foundation, perfect for layering up against colder temps.  Our women’s thermals provide lightweight, body hugging warmth and a stylish design, great for every holiday occasion. Find them in festive hues and feminine prints to make this season cozy and bright.

Don’t forget to check out our NEW men’s and women’s Smart Thermals, designed to regulate your skin temperature so you stay “not too hot, not too cold®…just right (now that’s smart layering!).

Men’s and Women’s Staycool Collections:
As the weather gets colder, the layers get heavier. Don’t sweat over it; stay comfortable all season long with skin temperature regulating styles from our popular men’s and women’s staycool collections (it’s the gift that keeps on giving). Available in convenient multi-packs, our men’s styles include 100% cotton crew and v-neck t-shirts and smooth, breathable underwear styles guaranteed for all-day comfort and support. Our women’s staycool collection features reversible t-shirt and tank styles, letting you create your look. Plus, stay cool and fashionable in your favorite underwear silhouettes in bright and colorful 3-packs. 

Modern Micro:
Designed with seamfree® construction and soft breathable fabric, our NEW women’s Modern Micro collection provides a smooth fit for long-lasting comfort. Give her a modern and stylish look with the fun, contrasting waistband and lower-rise fit of these silhouettes. Styles include: bikini, hi-cut, hipster and boyshort.

Authentic quality you’ve come to know and expect from our true original. Create a white winter wonderland with picks from our men’s classic collection. These 100% cotton favorites offer a comfortable fit with a durable design.

Plus, for the first time, we’re introducing Jockey® auto-ship. Now, you can get your favorite Jockey® classics and more delivered right to your doorstep – it’s what we call top drawer service! How does this work? Shop our selection of auto-ship styles on®, decide the frequency you would like us to re-stock your top drawer, provide your shipping address and enjoy 10% OFF on all auto-ship orders.

No Panty Line Promise® Collection:
Avoid holiday lines. Enjoy any occasion with styles from our No Panty Line Promise® collection. You’ll love the silky smoothness and our promise of invisibility. No more lines, no more worries – wear your favorite outfits with confidence.

Sport Underwear:
Start your New Year’s resolution early! Our men’s Sport H-Fly collection provides maximum support for intense workouts. Wick your worries away with our quick-dry fabric that helps pull moisture away from your skin, keeping you dry and your body cool and comfortable. The men’s Sport Mesh collection offers no-fly construction for smooth, athletic support. Enjoy a NEW tag-free design for an irritation-free fit. Plus, available in bold colors, your workout won’t be the only thing making a statement.

Spread The Love:
November is National Adoption month. When you shop our new November catalog, you can make a difference in the life of an adoptive family. In support of Jockey Being Family® – our corporate initiative- Jockey® is donating one percent of all catalog and online sales, as well as 100 percent of sales from our Jockey Being Family® Bear, to the Debra Steigerwaldt Waller Foundation for Adoption which provides critical post-adoption support. Join us and help make a difference!

Happy holiday shopping!

Support Jockey Being Family® this September

In 2005, we launched “Jockey Being family®,” a program that aims to help support post-adoption services.  Since then, Jockey® has given nearly $2 million through the Jockey Being Family® program in support of adoptive families.  Throughout the month of September, you have the opportunity to help bring comfort to these families and help us create a more adoption-friendly world!

Here’s how you can help:
You can donate at any Jockey® retail outlet store (find your nearest store).  You can choose to donate $1 at the time of checkout or with the purchase of a Jockey Being Family® Bear for $8.50, Jockey will donate $3 to the Debra Steigerwalt Waller Foundation for Adoption.  When you donate at any of our Jockey® stores, you will also receive a 15% OFF coupon for your next in-store purchase!

Thank you in advance for your support in our mission to help bring comfort to adoptive families!