Jockey staycool Challenge Ends April 13th!

Tim Tebow has been sporting the NEW Jockey® staycool collection, and we bet that his t-shirt is cooler than yours!  Sign up for the Jockey® staycool Challenge to find out why, plus get entered to win one of two grand prizes and other weekly prizes!  Between now and April 13th, you can enter the sweepstakes by visiting the “staycool challenge” tab on our Jockey® Facebook page.

Grand Prizes:

Trip for two (2) to the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
Ponte Vedra Beach, Florida May 6-7, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • Two (2) tickets to the golf tournament
  • $100 Jockey® Gift Card

Trip for two (2) to New York, NY May 13-14, 2011

    Prize Includes the following:

  • VIP trip to meet Tim Tebow in New York City at a special event
  • Round Trip (coach class)  air transportation plus airport transfers
  • Two (2) nights hotel accommodations
  • Spending money $300 for the winner
  • $250 shopping spree in the form of a bank gift card
  • $100 Jockey® Gift Card

 

Weekly Prizes:

There will be a total of four (4) weekly drawings for a $100 Jockey® Gift Card.  Gift cards are valid on all Jockey® products including Jockey® staycool. Terms and conditions of the Gift Card apply.

ENTER NOW »

Good luck, and staycool!

Now That’s Cool Underwear! Jockey Launches Jockey staycool

We want people to wear cool underwear. Really. Jockey is introducing Jockey® staycool, innovative underwear for men and women that regulates skin temperature, helping to keep the wearer feeling cool and comfortable all day long.

Jockey® staycool (http://www.jockeystaycool.com/) incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the skin and your garment by regulating temperature.

 Jockey is the first company to market both women’s and men’s underwear treated with Outlast® technology to the U.S. market, which was  originally developed for NASA to help balance temperature fluctuations in space.

“Jockey has always emphasized innovation and comfort,” said Jockey President and Chief Operating Officer Ed Emma. “The new Jockey® staycool collection really takes underwear to the next level by offering a solution to helps consumers stay cool and more comfortable, and we believe that people will absolutely love it.”  

 Women’s Jockey® staycool garments are made from 95% Cotton/5% Spandex and men’s are 100% cotton. The Jockey® staycool line currently includes:

  • For Women: Reversible Crew Neck / V-Neck Shirt; Reversible Crew Neck/V-Neck Tank; Bikini; Hi Cut; Modern Brief
  • For Men: Crew Neck T-Shirt; V-Neck T-Shirt; Low Rise Brief; Boxer Brief; Athletic Midway Brief

 The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.

 Tim Tebow, pro quarterback and Heisman trophy winner, says he wears Jockey® staycool as often as he can. “What I like about Jockey® staycool is that it just feels great, fits me well, and keeps me cool and comfortable. And hey, if it’s good enough for astronauts, it’s good enough for me!”

Look for the Jockey® staycool online, print, in-store and TV campaign featuring Tim Tebow.

 Plus, find out why Tim Tebow’s t-shirt is cooler than yours and take the Jockey® staycool Challenge—you might win a chance to meet Tim during a VIP weekend getaway! Visit the Jockey® facebook page to learn more about Jockey® staycool and to register for a chance to win one of two grand prizes: a VIP trip for two to New York City to meet Tim Tebow and enjoy a $250 shopping spree, or a VIP trip for two to meet Tim at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass. The contest starts March 16, 2011.

 The Jockey® staycool feeling:

  • In blind touch tests, the majority of those asked to identify the Jockey® staycool t-shirt did so successfully, concluding that the Jockey® staycool t-shirt literally felt cooler to the touch!
  • The “feeling” of Jockey® staycool is otherwise more subtle: The soft, cotton garments wear no differently than other high quality cotton underwear, but the built-in technology means that they’re working to keep you more cool and comfortable—something wearers notice and appreciate.

 Outlast  is a worldwide pioneer in developing temperature-regulation technology, and Outlast® technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast® technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market. 

Download Jockey® Staycool images, videos, info at jockeystaycool.com/media (http://www.jockeystaycool.com/media).

Pro Football Quarterback Tim Tebow Signs with Jockey

We are so excited to welcome Tim Tebow to the Jockey® family.  As of July, 2010, the pro football quarterback will be serving as a Jockey® spokesperson.  Tim was a first round NFL draft pick in 2010.  In college, he won two national championships and was the first ever sophomore to win the Heisman Trophy.  He also was a two-time winner of the Maxwell Award as the nation’s top college football player, as well as the winner of the Dave O’Brien Award as the nation’s best college quarterback, and the James E. Sullivan Award as the nation’s most outstanding amateur athlete in any sport.  Needless to say, he is an incredible athlete.

Tebow will be working with several Jockey® product lines, including the new Jockey® Staycool line which will launch in spring 2011.  He will also be featured in Jockey catalogs, TV and print advertisements and on Jockey.com.  Tim said “I’m excited to represent the Jockey brand and to work with such an innovative company. I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit.  I’m looking forward to a great relationship with such a respectable company.”

We are definitely excited to have Tim Tebow as a Jockey® spokesperson and are looking forward to working with him in the upcoming years. Go Tebow! Go Jockey®!