A brief look back Comfortable, supportive and a breakthrough in underwear, the brief was an immediate success when it first hit store shelves in the 1930s. Not surprisingly, this classic style still reigns supreme Continue Reading
It all began in 1934 when Arthur Kneibler, vice president of marketing at Coopers, Inc. (now Jockey International, Inc.), saw a postcard from the French Riviera of a man on a beach wearing a bikini-style swimsuit. Continue Reading
Refresh Your Drawers
