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history of the brief

Home » Posts tagged history of the brief
Men's The Jockey Difference

A Brief Look Back

Jockey / August 31, 2017
A brief look back Comfortable, supportive and a breakthrough in underwear, the brief was an immediate success when it first hit store shelves in the 1930s. Not surprisingly, this classic style still reigns supreme Continue Reading
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Men's The Jockey Difference

80th Anniversary: A “brief” look back

Jockey / January 20, 2015
It all began in 1934 when Arthur Kneibler, vice president of marketing at Coopers, Inc. (now Jockey International, Inc.), saw a postcard from the French Riviera of a man on a beach wearing a bikini-style swimsuit.  Continue Reading
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