The tradition continues…

“My wife’s mother always bought her sons and I identical gifts. The first one who opened his present would show it around and tell everyone what all the guys are getting for Christmas. This got to be a family tradition because every year we got the same gift: two pair of jeans, two packages of Jockey® traditional briefs. When my wife started helping her shop, the gifts changed. We still got the jeans but instead of white, traditional full rise briefs and tee shirts, we started getting Elance® styles, Poco briefs, colored briefs and tee shirts. ‘We got a little flair in our underwear!’ My wife and I shop at the Jockey® store in Branson, MO. Just about every time we go to that store, one of us will mention her Mom’s Christmas presents to all of us.” -Jim from Springfield, MO

The tradition of giving or getting underwear and socks for Christmas…I think we all have a story of Grandma or mom gifting us these “essentials.” For me, it was my Grandma, giving all the boys crew undershirts and tube socks and all the girls matching pajama sets. Once all the gifts were passed out, all of us grandkids would try to figure out which box the undies were in so we could just open it and get it over with! We’d all groan “thanks Grandma” and roll our eyes at each other.

But, looking back, Grandma had the right idea. Most gifts we’d play with or use for a couple months and be done with, but those undershirts, socks and undies were definitely gifts that lasted all year round. It’s funny, now that all of us kids are grown, Grandma and Grandpa now just gift money, and I, copywriter for Jockey.com®, have now turned into the “gifter” of undies galore. So, the tradition does continue, but like Jim and his wife, my undie tradition has an updated and modern appeal. I definitely still gift the men in my family Classic undershirts and athletic socks, but I treat them to our newest underwear collections of Euro sport, 3D-Innovations® tees and boxer briefs, Echelon™ styles and this year, I’m even giving my dad Euro Fashion! He’s a brief guy and this is my attempt to bring him into the 2000’s with bold colors and stripes! My mom, sister and cousins can’t wait to try our newest activewear styles, minis and festive pj’s. Plus, everyone on my Christmas list is getting a mini brief key chain in their favorite color.

Today, with Jockey.com® offering over 500 styles – make sure you continue your underwear giving tradition. Treat your loved ones to the best in style, comfy-ness and color! I can almost guarantee that eye rolls and groans are a thing of the past!

Merry underwear giving!