Does the summer heat and humidity have your wardrobe looking a little…wilted? Now is the perfect time to liven it up! We’re getting ready to launch our July 2010 catalog filled with brand new styles, summer prints, online exclusives and your Jockey® favorites.

Here’s your sneak preview of what’s coming your way!
And, if you’re not on our mailing list, you can request a catalog right now. (Honestly, you don’t want to miss out on this one!)

For the ladies, we’re launching a brand new No Panty Line Promise® collection, Luxe.  It’s our most luxurious fabric yet.  Then, get ready for colorful workouts with bright sportswear and new mesh active styles.  Plus, you’re going to fall in love with our fabulous prints and summer hues in your favorite collections.

For the guys, we’re helping you make a statement with BOLD new prints from our men’s Elance® collection.  Plus, keep your cool during the steamy days of summer with our sport performance and euro sport styles.  And, be sure check out the newest colors, prints and multi-packs of your everyday Jockey® must-haves.

Not only do we have great new product on the way, our July catalog features an amazing athlete sportin’ Jockey® styles.  Introducing…International Rugby Superstar, Dan Carter!  Get to know Dan, his superstar stats and watch him in action.

This is only the beginning!  We can’t spoil all the juicy details.  (What fun would that be?!) Stay tuned for your special July 2010 catalog coming right to your mailbox.

Like we mentioned before, you don’t want to miss this exclusive look at our newest styles.  Be sure to get on our mailing list today. Request a catalog>>

Saying goodbye to cold and dreary Wisconsin, our crew (with tees and shorts packed) took off for gorgeous Cabo, Mexico to shoot Jockey.com’s March 2010 catalog.  The endless sunshine and fantastic weather created a beautiful canvas that truly brought our newest collections to life—exactly what Eric Olson, our creative director,  envisioned.  “I love the strength of our product photographed outside in the natural sun, but I like to balance it with indoor locations as well.  The open-air homes and villas provided a perfect inside/outside feel.”

As they traveled north up the coast, one of their favorite stops was Cerritos, a small surfing area.  “This is where we shot the women’s Minis and Ultimates® collections at a cool surf hut.  People were out surfing, learning how to surf and just relaxing…it was a blast,” says Eric.  Other great locations for shooting, hanging out and getting the yummiest local eats were Todos Santos and Hotel California.

Eric gives huge credit to the entire crew for pulling off this amazing shoot.  Long days of scouting, shooting and even run-ins with stingrays!  Oh yes, a trip to the hospital for intense cleaning and shots for both Kelly and Victor (two extremely brave souls – heard it was so painful).  In the end, the photography turned out incredible and we’ve never been more proud of our spring offering.  You’ll love the fresh pops of colors and prints.  Plus, we’re launching brand new men’s and women’s collections that are sure to become your favorites.

Hope you enjoy seeing the making of our March 2010 catalog. And, if you haven’t already, be sure to sign-up for our mailing list.  We’re sending our March catalog next week!  Request a catalog or  check out the online version now.

Happy March and bring on spring!



From the athletes in Vancouver to everyday athletes in our very own backyard, we are both amazed and inspired by what people can achieve when they put their minds to it.  We also understand that we’re all human.  We get too busy, super stressed and have schedules that are jam-packed with so much “stuff”.  Many times, working out and making an effort to live a healthy lifestyle gets pushed to the side.

We’re challenging you to put your health first.  Find a sport or activity that interests you…and give it a whirl.  What do you have to lose? Whether it’s a couple times a week or 30 minutes a day, take some time for you.  You deserve it!

For those that are just getting started or simply stuck in a rut, here are some tips from our REAL athletes who helped launch Jockey’s 2010 activewear collection.  (They really know their stuff.)

WORKOUT TIPS:
When it comes to working out, the best thing you can do is set tangible goals.  Instead of saying “I want to run a fast mile”, say “I want to run a 6 min mile” or “I want to lower my body fat”, say “I want to lower my body fat by 4%”.  It makes training so much easier and when you set goals in that way, you are able to stay motivated!!!! - AJ, Boxer

Results will vary.   What works for one person doesn’t necessarily mean it will work for another.  But, one thing remains constant, do nothing and you can guarantee your results. - Sabin, Skateboarder

Have a “plan” going into the workout….if you are feeling tired or unmotivated going in with a plan or a purpose for the workout (even if it is just an “easy” day) will keep you going. - Jenny, Long Distance Runner

Consistency!  It takes so long to get to a certain level of fitness and so short to lose it. – Keri, Rock climber

Eat a decent meal (not too heavy) about 90 minutes before your workout. Your body needs fuel! Plus, drink plenty of water before, during and after. – Marc, Boxer

Work the core no matter what you are doing. - Sandra, Cyclist

Try not to cut workouts short, you’ll be proud of yourself and feel great after you complete your whole workout.  It’s a mental game. – Stacey, Swimmer

Keep your core muscles contracted in whatever workout you do!  Walking, running, squads, push-ups, etc. - LaCrisha, Runner

Breathe – Jaime, Ballet Dancer

Get the behind-the-scene story on all our featured athletes:  meet the athletes
We’d love to know.  What keeps you motivated and going strong?

Get the behind-the-scenes look at our real athletes in action. Feel the energy and get inspired by these amazing individuals living out their dreams and doing what they LOVE.  It’s such a beautiful thing.