Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”

JOCKEY UNVEILS NEW MEN’S MARKETING CAMPAIGN “SUPPORTING GREATNESS”

Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, cbssports.com and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit SupportingGreatness.com.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

“Babe Ruth: His Life and Legend” will debut Friday, June 13 in Cooperstown, NY

 

KENOSHA, Wis. (June 13, 2014) – Jockey International, Inc. today announced that it is supporting the National Baseball Hall of Fame and Museum through the opening of the new Babe Ruth Gallery. Babe Ruth: His Life and Legend debuts today at the Cooperstown, N.Y. shrine as the baseball world marks the 100th anniversary season of his big league debut – July 11, 1914.

Babe Ruth was a Jockey brand endorser in the 1930s and ‘40s, appearing in print ads for the iconic innerwear brand. Last year, Babe Ruth made a cameo appearance in a Jockey Sport commercial in support of its new sport performance underwear line.

“Babe Ruth is an icon not only in baseball but American sports as his achievements have stood the test of time, and Jockey is honored to have this opportunity to show our respect and admiration for him,” said Dustin Cohn, svp and chief marketing officer at Jockey. “He is very deserving of this honor and exhibit, allowing his greatness to be appreciated for generations to come.”

Cohn continued, “Jockey has a rich history of athletes endorsing the brand and Babe Ruth was one of the first to join the Jockey family in the 1930s, paving the way for a long-standing relationship built on mutual admiration.”

The Museum has long allocated precious exhibit space to Ruth – a member of the inaugural Class of 1936 at the Hall of Fame – but the new 180-square foot presentation will feature a completely fresh look. The new exhibit will be located on the Museum’s second floor and feature rare documents like the agreement that transferred Ruth from the Baltimore Orioles of the International League to the Red Sox in 1914, and memorable artifacts such as the jersey Ruth wore on June 13, 1948 at his retired number ceremony.

For more information on the new Babe Ruth exhibit, please visit www.baseballhall.org/hof/ruth-babe.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The National Baseball Hall of Fame and Museum

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.

 

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