From light linens to white jeans to airy skirts, nothing says summer quite like the freshness of the color white. It’s soft, pure, bright and vibrant. Plus, it pairs well with absolutely anything making it a go-to hue for any event, from a BBQ to a concert.

But, there’s one little caveat about the shade we love so dearly—what you wear underneath matters. Big time. Black’s out, prints will show through and bold colors are a no-no.

Jockey Seamfree Air in True-to-you-Shades

So, what’s a girl to do?

On trend with tones 

By wearing undergarments that match your skin tone, you’ll create a flawless, undetectable start under your summer whites. What’s more? Nude styles are a growing trend—there are more colors choices than ever, and the near invisibility they provide is simply too hard to pass up.

In fact, Jockey’s creative director, Laetitia Lecigne, said that when it came to adding an assortment of nude shades, “It was something we were investigating for a while, and we wanted to do it at the right time with the right product.”

So, whether you’re new to the trend (or ahead of the curve), you simply must try Jockey’s new Seamfree® Air in true-to-you shades.

Here’s why…

Nailing a skin color match is more challenging with fabrics, than, say, foundation hue formulation, according to Lecigne.

“Since you’re working with fiber, not cream, it’s harder to get the skin colors right; some turned out super orange, so it took us a while to get them right.”

The five new nudes, ranging from a unique blush-y tone, perfect for women with reddish undertones, to three darker hues, ensure there’s a shade for everyone.

True-to-you-Shades Collection

Five new shades of nude

Seamfree® Air has have other perks, too! The clean leg finish creates a smooth, seamless transition from panty to body meaning no lumps, bumps or creases. And, the fabric is amazing— “it’s super lightweight, yet non-sheer, so it’s very discreet and, basically, invisible,” Lecigne added.

As if this new collection couldn’t get any better, it’s incredibly affordable, too. The bottoms, including a bikini, hipster, hi cut, thong and brief, are $13 each or 3 for $33. The bralette, with a stylish ballet-inspired square neckline and delicate straps, is $25. Currently, all styles and silhouettes are available exclusively on macys.com.

Seamfree Air True-to-you-Shades Collection

Seamfree Air True-to-you-Shades are available in 5 silhouettes: Bikini, Brief, Hi-Cut, Hipster and Thong .

Psst, Don’t Forget About Skimmies® slipshorts in True-to-you Shades

An absolute essential for summer, Skimmies® slipshorts smooth and cover under skirts and dresses. Plus, they’re ridiculously comfortable and light, not hot or constricting.

But our favorite thing? The newest Skimmies® true-to-shades blend in, rather than stand out. So, whether you’re reaching, bending, twirling, stretching or maybe just chasing after your kiddos, you can rest assured that the new hues have you covered better than ever before.

Shop Jockey Seamfree® Air True-to-you-Shades collection.

Read more about the collection on Refinery29.

Author:
Source:

Leave a Reply

Your email address will not be published.

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>