With the wrap of the Golden Globes last night, it is official…award season is officially here! And while fashionistas such as Rachel Zoe (one of our own) are on the scene making the women (and men) of Hollywood look truly star-worthy, we want to give you a behind-the scenes look at how all the magic happens!
While we can’t take you directly to the red carpet, we can give you a behind-the-scenes look at our latest Jockey photo shoot styled by Rachel herself. We were on set to shoot our new “Redefining Comfort” marketing campaign to show that comfort and fashion can harmoniously co-exist (yes, it is a possible!). We talked fashion, discussed the importance of the right underwear (obviously!) and created a pretty ‘maj’ campaign…if we do say so ourselves! Want to take a peek?
You’ll see that comfort can be glam, sleek, confident and even flirty! The fabulous Rachel brought her expertise showing us how her Jockey picks can effortlessly be incorporated into all of the looks women on the go wear in the many dimensions or their lives. Jockey Skimmies® Slipshorts under a fabulously figure flattering dress and Clean Edge panties under our favorite pair of skinny jeans. Because being fashionable should not mean having to compromise on comfort. The shoot was so fun, we even have some major news outlets talking about it!
Lastly, check out EXTRA’s latest weekend segment where we all learn the true importance of the right pair of underwear!