Get Ready for a Whole New Sleep: Jockey Enters the Bedding Market
New license partner Pacific Coast Feather to help create a premium line of soft, long-lasting bedding basics
KENOSHA, Wis. (October 1, 2015) – Jockey International, Inc. today announced a new licensing agreement with the country’s leading manufacturer of down and feather bedding, Pacific Coast Feather Company (PCFC). The new Jockey bedding collection debuted this week at the New York Homes Fashion Market. The brand will show a range of bedding basics including comforters, duvets, pillows, pillow protectors, feather beds, fiber beds, mattress pads, mattress toppers and mattress protectors.
Jockey’s commitment to innovation seamlessly aligns with PCFC’s knowledge of comfort and durability to create a premium line of soft, long-lasting bedding basics.
“Our consumers have always trusted Jockey against their skin. As America’s leading provider of intimates and underwear, we saw a unique opportunity to apply our innovative apparel technologies to the bedding space,” said Milou Gwyn, vice president of domestic licensing at Jockey. “We are thrilled to show our consumer how innovation and technology can change the way they sleep. Successfully upgrading bedding basics will further enforce Jockey’s position as a reliable provider of everyday essentials for the consumer.”
The partnership, brokered by the Joester Loria Group, will focus on innovating classic bedding basics by introducing Jockey’s technical apparel fabrics to PCFC’s long-tested comfort bedding techniques. Jockey’s supersoft fabric, previously applied to undergarments and activewear, is used to make duvets and pillows softer and less stiff. In development are stain-resistant textiles that will help keep at-home whites at their brightest. Additionally, moisture wicking and stay dry features will pair with temperature regulating technology that will yield breathable bedding to keep you cool through the night.
PCFC has been modernizing the bedding market since their inception in 1884. As a leading supplier of feather and down pillows to luxury hotels, the family-run business offers valuable insight into the needs of the consumer. Techniques for creating the softest, lightest, and fluffiest bedding were developed over many years of testing and creating new fabrication methods by combining European old-world craftsmanship with modern bedding innovations.
About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
About Pacific Coast Feather Company
Pacific Coast Feather Company is the global leader in the basic bedding industry. Pillows, comforters, mattress pads, and feather beds from the Company offer premium quality, comfort, support and durability. As a family owned business, PCFC remains true to its heritage, following the uncompromising European traditions of craftsmanship established in 1884 by Company founder, Joseph Hanauer.