Press Releases

ALL THE NEWS ABOUT WHAT FITS

Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”

JOCKEY UNVEILS NEW MEN’S MARKETING CAMPAIGN “SUPPORTING GREATNESS” Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton  KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign … Continue reading 

Comfort Zone Crisis: Jockey study reveals women are stuck in a rut

Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts  KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at … Continue reading 

Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection

Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection  KENOSHA, Wis. (January 9, 2014) – Jockey International, Inc., today, announces a licensing partnership with global apparel supplier, Intradeco. Jockey – a leading manufacturer and marketer of … Continue reading 

Jockey Launches New Marketing Campaign for the Jockey Collection featuring Rachel Zoe’s “Must-Haves”

Jockey Launches New Marketing Campaign for the Jockey Collection featuring Rachel Zoe’s “Must-Haves” New campaign focuses on brand’s iconic, yet evolving image and continued partnership with stylist and fashion icon, Rachel Zoe  KENOSHA, Wis. (October 16, 2013) – Jockey International, … Continue reading 

JOCKEY REINVENTS THE BRA

KENOSHA, Wis. (May 29, 2013) – Women often complain about their bras—poor fit, underwire problems, inconsistent sizing, and discontinued styles—and Jockey International, Inc. believes it has the solution to these problems. Jockey is proud to introduce JOCKEY® bra, which features … Continue reading