Exclusive: Rachel Zoe talks Jockey on ELLE.com

Rachel Zoe's "Major Must Haves" from JockeyELLE.com went behind-the-scenes with Rachel Zoe to talk what Rachel loves about Jockey, what’s her favorite silhouette in Rachel Zoe’s “Major Must Haves” from Jockey and what her husband Rodger thinks of the product.

Read the exclusive interview here >>

See the entire selection of Rachel Zoe’s “Major Must Haves” from Jockey now >>

Jockey In The News

Rachel Zoe's "Major Must Haves" from Jockey Launch PartyOn Wednesday, October 17 in Los Angeles, Jockey hosted a world-class launch party for Rachel Zoe’s “Major Must Haves” from Jockey featuring our NEW collaboration of shapewear and intimates. This event was MAJOR, and so were the celebrities that attended to show support for Jockey and Rachel Zoe. Check out Us Weekly‘s photo Hollywood’s hottest actresses  Anna Kendrick & Jaime King at Rachel Zoe’s “Major Must Haves” from Jockey launch party in Hollywood.

Read about Rachel Zoe’s “Major Must Haves” from Jockey launch party here >>

Get your first look at Rachel Zoe’s “Major Must Haves” from Jockey now >>

 

A ZOE Major Party

"Jockey and Rachel Zoe"

When it comes to comfort, quality and fashion, Jockey and Rachel Zoe know best. Jockey proved that on Wednesday, October 17 in Los Angeles with a world-class launch party for Rachel Zoe’s “Major Must Haves” from Jockey featuring our NEW collaboration of shapewear and intimates.

This event was MAJOR, and so were the celebrities that attended to show support for Jockey and Rachel Zoe. Some of Hollywood’s hottest actresses — Anna Kendrick, Jaime King and Mandy Moore — spun heads as they posed for pictures on the red carpet.

The evening’s guests were greeted by an indoor-outdoor space at the famous Sunset Tower Hotel, overlooking the city from the Hollywood Hills. The room was adorned beautifully in a chic, white setting, with white roses, modern furniture, and fall ’12 and spring ’13 lines of Rachel Zoe’s “Major Must Haves” from Jockey on display. The collection’s bold colors, vibrant prints and soft fabrics left party-goers “completely impressed and quickly obsessed” with each and every of our “Major Must Haves.”

Dustin Cohn, Jockey’s chief marketing officer, and Rachel Zoe welcomed guests to the party, sharing their excitement for the partnership and explaining why Rachel Zoe’s “Major Must Haves” from Jockey are, well … “A-Mah-Zing.” Each carefully selected “Major Must Have” marries Jockey’s expertise in creating comfortable, stylish and solution-based underwear with Zoe’s enviable fashion and sophistication. Women everywhere can now enjoy fashionable, great-looking … yet comfortable and functional shapewear and underwear. The days of sacrificing comfort for style are gone.

Entertainment and fashion media outlets and bloggers attended the event, and photos and recaps of the party are exposing millions to the fact that Jockey knows how to party … and has an incredible collection of shapewear and underwear hitting the market.

Scroll our gallery below for pictures that take you behind the scenes, onto the red carpet, into the launch party and through all of Rachel Zoe’s “Major Must Haves” from Jockey styles.

For more about Jockey and Rachel Zoe, plus styling tips on what to … underwear …, visit us on Jockey.com/Zoe.

Jockey Skimmies

Skimmies. Funny word, isn’t it?

Anyway, let’s get serious. We have enough things in life to worry about. Underwear shouldn’t be one. Oh, and sacrificing comfort for style? Unacceptable. With our newest innovation in women’s intimates, Jockey Skimmies is a must-have for your wardrobe. As we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.

We’ve all been there before, you’re wearing your favorite skirt and you get that uncomfortable feeling of your legs rubbing together. Uh huh, that feeling. Or, maybe it’s been a busy day at the office and you finally can escape your desk, unfortunately, your skirt thinks you’re still sitting. Wedgie dance, anyone?

Specially designed with silky-smooth fabric, Jockey Skimmies let your skirt float, pants relax, legs glide and you’re even covered for those unexpected occasions. That’s right; we’ve all encountered a strong gust of wind.

Thanks to incredible stretch and recovery, Skimmies give you the coverage you need to feel comfortable and confident. Let’s put an end to the static and clingy fit of a traditional slip short. Step into Jockey Skimmies, we think it’s just what you’ve been waiting for.

 

LEGENDARY SERVICE: For A Real Loser


One of the best things about losing weight is new wardrobe shopping. In many ways, it’s the start of a “new you.” Not long ago, we had a real loser call into our customer care center. His name was Jim F. and he lived in Texas – boy was he a loser.

When Jim’s Jockey.com order arrived at his house, he noticed his order was missing styles. Concerned, Jim called Jockey and talked with Personal Shopper Denise to report the mistake. Without question, Denise ordered his replacement merchandise. Bubbling over with excitement, Jim shared he had lost 153 POUNDS!

In celebration of his weight loss, Jim was ordering new underwear to fit his new size. Not satisfied just yet, he was on a mission to lose even more weight. 

To show our excitement for Jim and let him know everyone at Jockey supports him in more ways than one, Denise sent Jim a basket of fruit with a thoughtful little note: “Congratulations on your recent loss! You’re such an inspiration! We look forward to hearing back from you.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

LEGENDARY SERVICE … Father Knows Best

For most of us, we’re first exposed to brands and products through our parents. If dad wore Jockey underpants, there’s a good chance his son’s first pair of underwear would be Jockey.

During a recent call to Jockey personal shopper Paula, William T. of Tennessee shared Jockey underwear was a tradition passed from father to son in his family. He couldn’t help but mention his dad, who recently passed away and started “the whole Jockey thing” for him.

Shortly after her call with William, Paula sent a special condolence card sharing she understands how it feels. Impressed and grateful, William couldn’t help but say, “Dad was right about Jockey.”

Have you experienced a random act of kindness that really made your day? If so, leave it in a comment below.

Jockey Featured on TODAY Show

Which undergarments are best to “tuck and suck?” It’s an age-old question women everywhere ask. The team at REDBOOK Magazine tested every panty and shapewear piece on the market and shared their findings on yesterday’s episode of the TODAY Show.

The Jockey Strappy Tank, a shapewear piece featured in Rachel Zoe’s “Major Must Haves” from Jockey, was labeled one of the “World Best Underthings.” Watch our TODAY Show segment below to get your first look at our Strappy Tank.  

In mid-October, Rachel’s selection of intimates and shapewear will be available in retail stores and Jockey.com. You can get a preview of Jockey’s cheeky fits and eye-catching prints preferred by Rachel Zoe on Jockey.com now (new styles and prints available October!)

Jockey’s Strappy Tank Featured In Redbook

The Strappy Tank, a shapewear piece in Rachel Zoe’s “Major Must Haves” from Jockey, is featured on page 62 in REDBOOK‘s “Fitting Room” section. The tank was labeled “most stylish muffin-top eliminator” amongst a group of other top shapers.

In July, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe’s “Major Must Haves” from Jockey. In mid-October, Rachel’s selection of Jockey® shapewear and intimates will be available in a variety of retail stores. A small portion of the new intimates product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October. Shop some of the intimates now.

     

Tim Tebow in Vogue Magazine

In a recent article on Vogue.com titled, “Superman Returns: Tim Tebow Touches Down in New York,” Jockey spokesman Tim Tebow talks everything from his celebrity status and professional career to his childhood and college training.

During his behind-the-scenes shoot, Tebow posed sporting a pair of underwear from the Jockey Go Collection. Check out the entire video below from the photo shoot.    

Jockey Wants You To Meet Rachel Zoe

Ladies – Do you want to be VIP at the most “a-mah-zing” party of the season? On October 17, 2012, Jockey is hosting an exclusive, invite-only event in Los Angeles to celebrate the official launch of Rachel Zoe’s “Major Must Haves” from Jockey. Now through September 27, 2012 you can enter for a chance to win a trip to the Jockey/Rachel Zoe launch party and meet stylist and fashion icon Rachel Zoe.

To get on the list for this “ZOE Major” party, sign up at Facebook.com/Jockey. Here’s something way fun — One super lucky winner and their bestie will win: 

    • Round-trip airfare to Los Angeles
    • Two night hotel stay
    • One $500 bank card
    • Salon styling for the big party
    • Transportation to and from the airport

 

After you sign up, check out a preview of Jockey’s cheeky fits and eye-catching prints preferred by Rachel Zoe on Jockey.com (new styles and prints coming in October!). Who doesn’t want to update their undies with major style?!

Good luck!

About Rachel Zoe’s “Major Must Haves” From Jockey:
Beginning October 2012, Rachel’s curated selection of shapewear and intimates will be available in store and online.

The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, slimming, and of course, insanely comfortable. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as lace, adds a flirty flair.