Save the date; you could WIN a trip to The ESPYs and a meet and greet with Jockey spokesperson and pro quarterback Tim Tebow. With the official launch of our “Staycool at The ESPYs” sweepstakes, we’re celebrating our coolest collection of men’s and women’s underwear and T-shirts – Jockey staycool – by sending one lucky fan to the red-carpet event of the sports world.

Now through April 30, 2012, sports fans can enter for the chance to WIN a trip to ESPN’s annual award show in Los Angeles and meet Tim Tebow. You can enter the sweepstakes here  jockey.com/espys; or by texting “JOCKEY” to shortcode 44144. The prize pack includes:

• Two tickets to The ESPYs, which take place live on Wednesday, July 11, 2012
• Meet and greet Tim Tebow
• Airfare for two to Los Angeles, hotel accommodations and a $500 stipend

“The ESPYs are an important night in sports,” said Dustin Cohn, Jockey chief marketing officer. “And Jockey is celebrating athletes and fans with the ‘Jockey staycool at The EPSYs’ sweepstakes, giving fans the ‘coolest’ experience to meet Tim Tebow, one of sports’ biggest stars and attend the hottest awards show in sports.”

Be sure to keep up with us on Facebook and Twitter (#JockeyESPYS) to stay up to date on exclusive offers, giveaways and much more.

If you WIN, who will be the lucky person you take with? Good luck and staycool!

Ok. We’ll admit. The recyclable undies we were flaunting around on April 1 aren’t real. Total bummer, we know. In case you missed it, we created a fake collection of men’s and women’s disposable undies known as the Jockey Brief Brief. Crafted with a sophisticated, yet sleek design, our Brief Brief was manufactured from 100% recycled paper to offer the ultimate on-the-go convenience – you could toss them in the garbage when you were finished. We hope everyone enjoyed the video and laughed as much as we did.

Here are some outtakes from the making of our April Fool’s Day Jockey Brief Brief video.

Through 136 years of making underpants, we’d like to think we’re experts. From the introduction of the world’s first-ever brief style to our revolutionary No Panty Line Promise and Jockey staycool collections, we’ve discovered the most innovative ways to cover your butts. But, more importantly, our underwear wisdom has taught us that every wearer has a specific need or desire.

Recently, there’s been a strong demand from our customers for a convenience based underwear style. And by convenience, we mean disposable (when it comes to undies, we don’t joke). To accommodate this demand, we introduced The Jockey Brief Brief on April 1. Like every Jockey style, we’re striving to fulfill our commitment to satisfy the human need for comfort; even if that’s paper underwear you can flush down the toilet.

Crafted with a sophisticated, yet sleek design, our NEW Jockey Brief Brief is manufactured from 100% recycled paper to offer the ultimate on-the-go convenience – you can toss it in the garbage when you’re done. Plus, with a no-fly construction and an ultra-smooth, plush back waistband, you‘ll enjoy signature Jockey comfort AND style.

To learn about the inspiration and hear customer testimonials on The Jockey Brief Brief, watch our exclusive video below.

 We’d love to hear, would you wear the Jockey Brief Brief? Tell us in a comment below.

Jockey staycool was featured in a segment during the fourth hour of the TODAY Show. The segment showcased fashion looks and pieces that can be worn in any season. Our women’s white Jockey staycool tee is featured toward the end of the segment with a weekend look titled, “Basics with benefits,” discussing the benefits and technology behind the staycool collection.

To get more information on the women’s Jockey staycool collection, click here >>>