When you see a T-shirt with a squirrel holding a martini, you should be curious. We’ve all worn a T-shirt, but not like this one. As part of National Public Radio’s (NPR) show, Planet Money, they’ve set out to make their own Planet Money T-shirt and tell the story of its creation … right on the shirt.
As T-shirt experts, Jockey offered to help NPR tell the story of how their Planet Money shirts are made. From meeting the people who grow the cotton, spin the yarn, cut and sew the fabric to even cargo ships that transport the shirts, NPR is getting an up-close-and-personal look at every stage in the journey of their Jockey T-shirts.
Here’s what makes this project unique: Using the fundraising site Kickstarter, NPR is only creating as many T-shirts as people order by May 14, 2013 (4:55 p.m. EDT). For just $25 (plus shipping), you can get an exclusive Planet Money T-shirt(s) that’ll feature a scannable QR code on the shirt giving you a first-hand look at the story behind the T-shirt. From photos of the people who made it to its trip around the globe, you’ll get it all. And, yes, your shirt will also have a squirrel holding a martini on it. (It’s an economics thing. Follow the Planet Money podcasts on the T-shirt Project and you’ll hear all about it.)
Check out NPR’s Kickstarter website now and join the 6,300+ people that pledged money for a Planet Money T-shirt plus get more information on their project.