While shopping at Belks, Patrick R. of St. Vilonia, Ariz., saw a mannequin wearing a Jockey staycool v-neck t-shirt emblazoned with the words, “TIM’S SHIRT IS COOLER THAN YOURS.” Immediately thinking of his friend also named Tim, he tried removing the shirt from the mannequin. The arms fell off. And then security showed up, gently explaining that the shirt wasn’t for sale.
Then he called Jockey, and talked with personal shopper Kate S. who wouldn’t take “No” for an answer. There had to be a way to get one of those shirts for Patrick. And finally, she got one and sent it to Patrick.
Not only did she create an absolute Jockey fanatic, she steered him away from a life of “crime” at Belks!