For most of us, we’re first exposed to brands and products through our parents. If dad wore Jockey underpants, there’s a good chance his son’s first pair of underwear would be Jockey.
During a recent call to Jockey personal shopper Paula, William T. of Tennessee shared Jockey underwear was a tradition passed from father to son in his family. He couldn’t help but mention his dad, who recently passed away and started “the whole Jockey thing” for him.
Shortly after her call with William, Paula sent a special condolence card sharing she understands how it feels. Impressed and grateful, William couldn’t help but say, “Dad was right about Jockey.”
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