Manager, Public Relations
Jockey International, Inc.
KENOSHA, Wis. (April 4, 2012) – Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes? Jockey International, Inc. has launched the “Staycool at The ESPYs” sweepstakes to celebrate its popular Jockey® staycool collection of underwear and T-shirts for men and women. Now through April 30, 2012, sports fans can enter for the chance to win a trip to ESPN’s annual award show in Los Angeles and meet Tim Tebow.
Consumers can register online at jockeystaycool.com; by texting “JOCKEY” to shortcode 44144; or via microsites of participating retailers Lord & Taylor, Belk, Boscov’s, Bealls and Navy Exchange. A total of six winners will be chosen – one from each participating retailer, including Jockey. Each prize pack includes:
- Two tickets to The ESPYs, which take place live on Wednesday, July 11, 2012
- An opportunity to meet Tim Tebow
- Airfare for two to Los Angeles, hotel accommodations and a $500 stipend
To learn more about the sweepstakes and read the official rules, please visit jockeystaycool.com.
“The ESPYs are an important night in sports for athletes and fans,” said Dustin Cohn, Jockey’s chief marketing officer. “Jockey is celebrating performance on and off the field with the ‘Jockey staycool at The EPSYs’ sweepstakes, giving fans the coolest experience to meet Tim Tebow, one of sports’ biggest stars and attend the hottest awards show in sports.”
Tim Tebow became Jockey’s spokesperson in July 2010 and is the face of Jockey® staycool, which has become the company’s best-selling collection. This first-of-its-kind underwear for men and women utilizes technology originally developed for NASA, and regulates skin temperature for optimal comfort.
The ESPYs recognize individual and team athletic achievements, as voted by sports fans worldwide. Since their creation in 1993, The ESPYs have arguably become the red-carpet event of the sports world.