Jockey Launches Collection of “Major Must Haves” with support by Rachel Zoe

Ladies, are you ready to get glam? Jockey officially announced its partnership with stylist and fashion icon Rachel Zoe. Beginning October 2012, Zoe’s selection of “must have” shapewear and intimates will be available in stores and online. Each carefully selected item marries our expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style. But, as we both know, it’s not just about what we wear on the outside – what’s underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Our new collection mirrors the Zoe fashion and is both stylish and insanely comfortable.

“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

The shapewear can be best described as “cotton-rich comfort meets all-day curve control.” Featuring unique, patented three-panel design, this new line includes tanks, shorts, slips and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Our new collection of shapewear and intimates will hit the market in October 2012.

4 thoughts on “Jockey Launches Collection of “Major Must Haves” with support by Rachel Zoe

  1. Hopefully many more selections will be available for us plus size women who love the Jockey Brand!

  2. Just love your all cotton string and bikini line!! Hope to see your great new styles in October. Of course all your new items are made in the great USA, right? I wouldn’t expect anything else. We’re all looking forward to what Jockey and Rachel Zoe can do in The United States of America. After all Jockey is all-american
    Thanks,L

  3. Seriously?! Jockey is paying this woman to create/pick out stylish underwear?! It’s underwear! Are people so inept that they can’t do that for themselves? I think not. Thanks, Jockey, for making this wealthy woman even wealthier at your customers’ expense.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>