Manager, Public Relations
Jockey International, Inc.
KENOSHA, Wis. (July 3, 2012) – Ladies, are you ready to get glam? Today, Jockey International, Inc. announces its alliance with Rachel Zoe. Beginning October 2012, Rachel’s curated selection of “major must-have” shapewear and intimates will be available in stores. Each carefully selected item marries Jockey’s trusted expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.
Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style, attracting a global audience that looks to her as an authority on what to wear and how to wear it. But, as Jockey and Rachel know, it’s not just about what we wear on the outside – what’s underneath is just as important.
Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Jockey’s new collection mirrors the Zoe fashion aesthetic and is both stylish and insanely comfortable. Because when you’re wearing something fabulous underneath it all, you’ll feel more confident and chic from head-to-Zoe!
“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”
The shapewear can best be described as “cotton-rich comfort meets all-day curve control.” Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.
The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.
“We are thrilled to be aligned with Rachel on this new, modern collection,” said Dustin Cohn, Chief Marketing Officer at Jockey. “Jockey is heading in an exciting direction and we are honored Rachel is lending her expertise and support to the brand. There is nobody more trusted and respected in the fashion industry.”
Jockey’s new collection of shapewear and intimates will hit the market in October 2012.
About Rachel Zoe
Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 20 countries worldwide. Today as a designer with her eponymous collection sold in over 275 doors worldwide, and her exclusive collection at QVC, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.