Jockey Cools Down the Big Apple

With the arrival of Jockey spokesman Tim Tebow in the Big Apple, NYC has been buzzing with excitement. To show support for our favorite quarterback, we placed a billboard hours after the trade on the New Jersey side of the Lincoln Tunnel reading, “We support Tebow & New York.”

To live up to our “We support New York” message, Jockey hit the streets of NYC to dish out t-shirts and underwear from our newest and coolest collection – Jockey staycool – a favorite of Tebow’s.  The sampling event took place in Union Square and Grand Central. We’d like to think of Jockey underwear as support everyone can count on.

We were thrilled to see high-level energy surrounding the giveaway event. Believe it or not, free underpants can get folks pretty rowdy. In between chants of “Jockey staycool,” our crews fitted New Yorkers with tees and undies, exclusive coupons and a chance to WIN a trip to meet Tim Tebow at The ESPYs (the red carpet event of the sports world) in July.

And, while we can’t fully confirm, we think lead singer from the band Journey might have gotten himself some Jockey staycool. But, check out the pictures below and decide for yourself. 

(Click photos to enlarge).

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