JOCKEY® bra and Mario Tricoci Team Up

At Jockey, we believe confidence and comfort go hand in hand. That’s why we’re so excited to partner with Mario Tricoci Hair Salons & Day Spas for their Mario, Make Me A Model contest!

Mario, Make Me A Model is a renowned fashion event that has helped launch the careers of aspiring models, like Noelle Lynch, Juni Park, Mercedes Johnson and Caroline Mazurek, since 2008. This year’s five finalists have been selected and are prepping to strut down a 60-foot runway (in front of more than 700 guests) at the fashion show finale Friday, May 16, in Chicago.

Finalists will also showcase their talent in a Jockey print ad captured by Matt Ferguson, an admired Chicago photographer. You can check out each finalist’s ad and vote for your favorite now through May 14. The winning ad will be unveiled at the finale in May, and featured in the June issue of Michigan Avenue Magazine. MMMM2014_VOTE_cube.jpg

In addition to helping launch the career of a deserving model (and being involved in this chic event) we’re loving that our partnership with Mario Tricoci Hair Salons & Day Spas will let us introduce our new Jockey® bra to more women!

We have reinvented the way bras are designed, so you don’t have to live with the sagging, poking and tugging of your traditional bra anymore. The difference with Jockey® bra, is our revolutionary volumetric fit system. Rather than just wrapping a tape measure around your bust and using math to figure out your bra size, our volumetric sizing system uses fit cups to measure breast size and shape. Women spend A LOT of time in a bra, and we think you deserve a bra that feels like it was made just for you. With twice as many cup sizes as other bras, you’ll be amazed how much better you look and feel in your Jockey® bra, whether you’re walking a runway, or running a household.

If you want to be a part of the fashion scene, you can buy tickets for the Mario Make Me A Model finale. Plus, don’t forget to vote for your favorite model and let us know who you’d like to see in a Jockey ad!

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