Our involvement doesn’t stop today; employees can contribute and get involved all month long. Keeping it casual in the office with our “Jeans for a Reason” program gives our team the opportunity to be comfortable AND contribute to a special cause. Funds from our “Jeans for a Reason” program this month will be donated to the American Heart Association. Along with their donation, employees not only enjoy comfort at work, but they also earn a RED DRESS sticker and a Heart Health Guide for healthy living tips.

Last but certainly not least, employees are encouraged to team up for our “Hallway Heart Walk” later this month where we’ll venture around our office enjoying a little mid-day fitness walk.

We’d love to hear, how are you Going Red?

Some media outlets and bloggers are expressing curiosity about our recent use of an image of Jockey spokesman, Tim Tebow. Maybe you are, too, so we thought we’d set the record straight!

Jockey has a great relationship with our spokesman, Tim Tebow, and we’ll always feature Tim in a manner befitting who he is, and what we mutually agree on to be tasteful and appropriate.

As Tim was leading his team to the playoffs, Jockey had a campaign supporting Tim’s efforts, and the Jockey.com homepage image we used of Tim in the locker room wearing our Jockey SPORT collection (you can see the waistband) was meant to express a powerful, competitive tone and be topical. The photo nicely complemented the corresponding copy, “Playoffs. Tebow Time.” When Tim’s team was no longer in contention for the championship, we reformed the homepage copy to express “Thanks for showing us how to staycool this season” (Tim is the face of the Jockey® STAYCOOL collection), and changed the homepage photo to feature Tim wearing his favorite staycool t-shirt with timely, corresponding copy.

That’s it. Really. Sometimes the truth is far less interesting than imagination!

New Year, new undies! Turns out, you might not be the only one following that rule of thumb. Jockey spokesman, Tim Tebow, paid a visit to our Castle Rock, Colorado, Jockey outlet store to re-stock his drawers with some Jockey favorites. Thanks to our amazing store team, Elaine M. (left) and Candace C. (right), Tim walked out one happy shopper.

Any guesses at which Jockey styles Tim got?

We challenged our amazing bloggers to put Jockey’s sport bra to the test and then wash it using Purex Crystals. They did a stellar job sharing the importance of carefully washing your activewear styles with the right softeners. Activewear styles like our Jockey sport bra have unique product features like moisture wicking fabric, making them unlike everyday clothing. Therefore, washing them as so is wrong-o. Thankfully, Purex Crystals is here to rescue your workout gear!

Here’s the scoop on what makes these two products a perfect match: Purex Crystals are 92% natural crystals that infuse long-lasting freshness (for days!) into the fabric fibers of clothing – without harming the properties of your garment (some call it magic). With activewear apparel like our Jockey sport bra, traditional fabric softeners use oils to soften which can destroy the moisture wicking ability of your activewear. We know what you’re thinking, “Who knew?” The answer: Purex Crystals.

If your activewear styles have fallen victim to those nasty fabric softeners, no worries, we’ve got you covered! Now through February 12, Jockey is offering everyone a special 20% OFF offer for any Jockey.com or Jockey outlet store purchase when you sign up for the savings here ——> www.purex.com/jockey. Wait, it gets better. When you visit any Jockey outlet store location and purchase activewear, you’ll score an exclusive Purex Crystals coupon, keeping the savings rolling in.

Now, you can enjoy the features of your activewear clothes minus the stink. Caution: Be prepared to be the envy of all your workout partners.

Motivated to work out and do some laundry? Don’t forget to grab your special savings from Jockey and Purex Crystals here ——-> www.purex.com/jockey.

Happy workouts and washings!

We’re so glad to have you as a Jockey customer, Patricia!

Wow! What a football season for Jockey spokesman, Tim Tebow. From the amazing finishes to Tebow Time, we certainly went through our fair share of fresh Jockeys. While a loss Saturday vs. New England officially ended the Jockey $1 MILLION “Super” Challenge, we decided to celebrate Tebow’s great season with a special surprise for all of our awesome fans. To learn more, visit www.jockey.com/tebow.

As an underwear company, we want people to wear really cool underwear. So, we introduced Jockey staycool, innovative underwear for men and women that regulates skin temperature, helping to keep you cool and comfortable all day long. Since Tim Tebow joined the Jockey team, not only is he our coolest quarterback, but he also wears our coolest collection – Jockey staycool.

We bet you’re wondering, “Does Jockey staycool actually work?” Two words: Tebow Time. Admit, you had no idea underwear was the secret to Tim Tebow’s success. He also proved Jockey staycool is perfect in the winter, too. That’s right, it’s called skin temperature regulation designed to help keep you cool (and sweat free) under all your winter layers. Sounds a little like Tebow’s playoff performance against Pittsburgh, huh? See, we told you, it’s all in the underwear.

‘Till next Tebow Time, we want to know what your favorite Tim Tebow memory was from this season? Don’t forget to check out our special surprise for Tebow’s great season here  ——–> www.jockey.com/tebow.

Staycool, everyone.

Turns out, Lawerence and Jane weren’t the only ones excited. Our entire Jockey Consumer Care department sent them a special congratulations card signed by the entire team. In complete shock, they could hardly believe Jockey sent them a card, Jane shared. “We’ve told so many people about the baby and the people at Jockey. Now, we’re not only talking about the baby, but Jockey, too!”

Thanks Jane for sharing your wonderful experience with us! We couldn’t be more excited for you and Lawrence.

With only a few days left until the big showdown between Denver and New England, we’re starting to search high and low for all the underpants we can find. With a win this Saturday, Tim Tebow and his team are one game from the title game. For all of our fans, that means a new, and FREE, pair of Jockeys could be in the very near future thanks to our $1 MILLION “Super” Challenge.

But, how exactly does Tebow and his team match up to the competition in New England? According to our recent survey of 1,000 people, more than half of respondents (54%) are rooting for Jockey spokesman, Tim Tebow. But, it’s not only what’s on the field that counts. As an underwear company, it’s only fitting we ask: Which of Saturday’s quarter-backsides would you rather see in his underwear, Tim or that guy in New England? Turns out more folks want to see the guy in New England in his skivvies than Tebow. We just don’t agree, so we’re calling for an offical re-vote. 

Here are additional findings from the survey:

• It’s Tebow Time: When asked who they were rooting for on Saturday, 54% of respondents to a Jockey poll said they’re rooting on Tebow.
• Running the Table: The real question is; can Tebow take his team to the promise land? 57% believe Tebow has what it takes to WIN the big one in February. And forget the pundits: Tebow is a lock for the ladies’ vote with nearly three-quarters (65%) females believing he can go all the way this season.
• First and Tim: Asked to choose which quarterback they’d rather meet in person, respondents gave Tebow the edge over Brady (51% versus 49%). But the ladies were slightly less divided – women were nearly 20% more likely than men to take Tim over Tom.
• Let’s Get Physical: Can’t decide which quarterback you’d rather have as your personal trainer? You’re not alone. When asked which QB they would rather work out with, respondents were split 50/50.

Both America and Jockey are betting pro quarterback and Jockey spokesman Tim Tebow will win football’s championship game on February 5, 2012. If Tebow’s team brings home the trophy from Indianapolis, we have celebratory plans of our own. We’re giving away $1 MILLION worth of Jockey product to 40,000 people. Now you can see why we’re searching high and low for all the underpants we can find. Plus, one lucky fan will take home $15,000, in honor of Tebow’s number, of course.

Not signed up yet? Here’s the scoop on how to enter:

• Make a purchase on Jockey.com between now and February 5 to automatically be entered to win
• Enter without a purchase by registering at jockey.com/tebow

Want to follow the Jockey $1 MILLION “Super” Challenge action? Check out our contest hashtag #IfTebowWins to stay up to date on all that is Tebow and Jockey. Even better, send a tweet to @Jockey telling us what YOU will do #IfTebowWins, and you’ll automatically be entered to WIN a $100 Jockey gift card and an autographed Tim Tebow football!

Get those cheering voices ready, everyone!

Aside from a date with New England in this week’s playoff match-up, there’s more reason to celebrate Tebow’s thrilling victory. We’re only three games away from boxing up our undies and delivering on the Jockey $1 Million “Super” Challenge – a fancy name for a $1 MILLION FREE Jockey product giveaway, plus a $15,000 grand prize for one lucky winner! If you haven’t signed up, get your piece of the action now >>> www.jockey.com/tebow.

When we created our contest hashtag, #IfTebowWins, fans had fun sharing how they’d celebrate Tim Tebow winning it all. Here’s some of the messages we’ve received:

• “#IfTebowWins, I’ll wash everyone’s Jockey underwear.”
• “#IfTebowWins, I’ll wear Jockey staycool everyday, even in the shower!”
• “#IfTebowWins, I’ll swallow a live goldfish.”
• “#IfTebowWins, Denver should retire #15!”
• “#IfTebowWins, I’ll give myself a wedgie.”

Whether you believe Tebow can WIN it all or not, we want to know: #IfTebowWins, what will you do? We’re hooking up the most CREATIVE comment with a $100 Jockey gift card PLUS an autographed Tim Tebow football! Here’s how to enter:

1. Tag your submission with #IfTebowWins  -AND-
2. Write us, send a photo or submit a video to our Facebook page or @Jockey Twitter handle

We’ll start this off: #IfTebowWins, we’ll give away $1 Million of FREE Jockey product & $15,000 to one lucky person!

Ready, set, GO! We’ll randomly choose one lucky winner before Saturday’s game!

Rajenda shared Holly’s thoughts with his wife … and even wanted to send her pictures from the wedding! Holly wasn’t done yet. She sent Rajenda and his wife a box of chocolates along with a card wishing them well.

“I always knew Jockey was a premium brand,” he says, “but this is simply unbelievable.”