Ditch those layers!

Do your winter layers have you looking like the main character from “A Christmas Story?”  If so, your layering-up routine is all wrong.  If you can’t picture our favorite holiday-movie character, imagine wearing every piece of clothing you own at one time. Now are we on the same page? We’ve got the perfect solution to keep your wearisome winter wardrobe from getting too uncomfortable (& sweaty!).

Thanks to our new Jockey men’s and women’s staycool collections, getting ready to brave the cold doesn’t have to be such a struggle. “Why,” you ask? The simple answer is: Thermocules. Don’t worry, they’re not as scary as they sound.

The technology in Jockey staycool was originally developed for astronauts – making your underwear so cool it’s out of this world! More importantly, the proven technology helps regulate your skin  temperature so you feel cooler more and more comfortable all day, every day… all year long.

The recent findings conudcted byMarketing Research Company – Kelton Research – has us convinced that Jockey staycool is the perfect piece to layer underneath any wardrobe.  Here’s what they’ve discovered:
What do you think? Have you been layering up a sweat all this time?

To help share why Jockey staycool is the essential layering piece for your winter wardrobe, we turned to our friends from iwearyourshirt. Jockey is an official sponsor of iwearyourshirt.com and we work with them to giveaway and share really awesome Jockey products (like staycool). Plus, they make entertaining videos and do a really great job wearing our t-shirts!

Recently, they got their hands on some staycool and made videos to share why Jockey staycool is the smart way to layer up this winter. We hope you enjoy these videos as much as we do. When you’re finished, be sure to check out our men’s and women’s Jockey staycool styles on Jockey.com!

Staycool, everyone!

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