Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

The perfect holiday gift that provides a warm, friendly hug for your little news team 

KENOSHA, Wis. (Nov. 14, 2013) – This holiday season, Jockey International, Inc. wants you to give your little anchorman the support he deserves … in limited edition Jockey®–Anchorman 2 briefs. The classic Jockey product makes a “brief” appearance in Paramount Pictures’ Dec. 20 release of “Anchorman 2: The Legend Continues” as a nod to the broad popularity of Jockey’s ads from the late ‘70s and early ‘80s.

The low-rise Y-front® briefs are now available on Jockey.com and in Jockey retail stores across the country. Presented in custom packaging featuring legendary anchorman Ron Burgundy, the briefs come in two colors that say “I’m kind of a big deal”: “Beard of Zeus Blue” for afternoon delights and “Sex Panther Red” for the jazz flute kind of nights, references from the classic original Anchorman film. Each pair retails for $18.

“When you are kind of a big deal, you need a legendary fit with classy style and comfort that only comes from a trusted brand like Jockey,” said Dustin Cohn, chief marketing officer at Jockey. “For over 137 years Jockey has been covering assets and this was a fun way to continue to give consumers the support they deserve.”

Made from the finest cotton available and featuring Jockey’s exclusive Y-front® design, the briefs provide ample support, making the underwear the “total package.” Go get your pair, you won’t immediately regret the decision.

“Jockey had one of the legendary ad campaigns of the early ‘80s, and the new movie hilariously depicts pop culture of that time,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “Producing this limited edition line is a way to extend the fun and anticipation for the film to fans of the movie and the Jockey brand.”

In addition to selling the limited-edition briefs online and in its retail stores, Jockey will also be activating giveaways and contests through Twitter, Instagram and Facebook to coincide with the holiday season, including the opportunity for consumers to put their likeness on custom Jockey-Anchorman 2 packaging and win tickets to see “Anchorman 2: The Legend Continues.” Further, Jockey will auction off two Will Ferrell-signed product packages with all proceeds going to Jockey Being Family, the company’s cause-marketing initiative dedicated to helping adoptive families stay together, forever.

With the ‘70s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – all of whom won’t make it easy to stay classy… while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

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JOCKEY BEING FAMILY® HONORS NATIONAL ADOPTION MONTH, LAUNCHES CELEBRITY AUCTION

Jockey Auctioning off 23 Celebrity-Signed Bears, Donating One Percent of November Sales to Make a Difference in the Lives of Adoptive Families

Kenosha, Wis. (November 1, 2013) – Today marks the beginning of National Adoption Month – a time to give a voice to the children and youth in need of adoptive families. To celebrate, Jockey International, Inc., and Jockey Being Family, Jockey’s corporate commitment to help strengthen adoptive families for successful futures, is auctioning off 23 celebrity-signed Jockey Being Family teddy bears. For each bear sold, Jockey will donate 100% of proceeds to the Jockey Being Family Foundation, Ltd., which supports leading adoption nonprofit organizations.

Debra S. Waller, Jockey’s Chairman of the Board and CEO, was adopted as an infant and founded Jockey Being Family in 2005. Needless to say, the cause is near and dear to her heart. “We couldn’t think of a better way to reflect our brand values than by supporting newly adoptive families in a time when they need it most – during the critical period following an adoption,” said Waller. “We greatly appreciate the participation of these celebrities for helping to shed a light on this important cause.”

Twenty-three celebrities have signed on in support of Jockey Being Family, including:

  • Betty White
  • Brooke Shields
  • Celine Dion
  • Donald Driver
  • Donald Trump
  • Ed O’Neill
  • Edie Falco
  • Jason Mraz
  • Julianna Margulies
  • Kenny Chesney
  • Kristin Chenoweth
  • Leigh Anne Tuohy
  • Lisa Rinna
  • Martha Stewart
  • Monica Potter
  • Natalie Morales
  • Nia Vardalos
  • Regis Philbin
  • Savannah Guthrie
  • Scott Hamilton
  • Susan Sarandon
  • Tobey Maguire
  • Wanda Sykes

To bid on a bear, simply visit JockeyBeingFamilyAuction.com between November 1 -11, 2013.

Since its launch in 2005, Jockey Being Family has donated more than $3.5 million to support the issue of post-adoption services and impacted more than 275,000 adoptive families. “Through our partnerships with leading nonprofit organizations, Jockey Being Family provides adoptive families the support, resources and services to help them stay together – forever,” said Waller.

Jockey to Donate 1% of November Sales 

Throughout the month, Jockey is providing consumers the opportunity to make a difference while they shop. One percent of all November sales on Jockey.com and in the Jockey catalog will be donated to the Jockey Being Family Foundation. Additionally, 100% of all Jockey Being Family Bear sales will be donated to the Foundation.

In addition to these month-long fundraising initiatives, Jockey is celebrating National Adoption Month through various activities, including:

-        Meeting with adoptive families and giving them Jockey Being Family backpacks the day their adoptions are legally finalized at the Kenosha, Wis. courthouse November 1;

-        Celebrating adoptive families at the Coalition for Children, Youth & Families’ Annual Adoption Gala on November 14 in Milwaukee, WI;

-        Recognizing adoptive families at the Wisconsin Governor’s Adoptive Families of the Year presentation in Madison, Wis. on November 18; and

-        Hand-delivering Jockey Being Family backpacks to adoptive families at the Milwaukee, Wis. courthouse on November 22– the day their adoptions are legally finalized.

To learn more about Jockey Being Family and Jockey’s commitment to adoption, visit JockeyBeingFamily.com. To shop and make a difference during National Adoption Month, visit a Jockey.com.

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Jockey Launches New Marketing Campaign for the Jockey Collection featuring Rachel Zoe’s “Must-Haves”

Jockey Launches New Marketing Campaign for the Jockey Collection
featuring Rachel Zoe’s “Must-Haves”

New campaign focuses on brand’s iconic, yet evolving image and continued partnership
with stylist and fashion icon, Rachel Zoe
 

KENOSHA, Wis. (October 16, 2013) – Jockey International, Inc. today announced the launch of their new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign conveys confidence and a more glamorous side of Jockey, and aims to challenge the perception that comfort and fashion can’t co-exist. The new campaign also builds on the brand’s partnership with 2013 “Stylist of the Year” and fashion icon, Rachel Zoe. Jockey and Zoe started working together in July 2012.

The campaign’s creative elements were conceptualized with the modern woman in mind. She is someone who’s confident, happy, on-the-go and always chic. Evoking the modern woman, the campaign imagery focuses on the personal and intimate moments she goes through while getting dressed – whether it’s for work or an evening out. Headlines such as “Comfort Just Got Chic,” “Comfort Just Got Glam,” “Comfort Just Got Sleek” and “Comfort Just Got Flirty” show that it’s time to give comfort a makeover, starting with the foundation of your look.

“This new marketing campaign shows the evolution of Jockey in its collaboration with Rachel Zoe. It’s a new, edgier side of Jockey, marrying the comfort and quality we are known and loved for, with the undeniable style synonymous with Rachel,” says Dustin Cohn, chief marketing officer at Jockey. “Rachel is someone women look to as the authority on style and is therefore the ideal ambassador to promote the campaign’s message: underwear can have it all.”

For over 100 years Jockey has been synonymous with quality and comfort, and the brand’s partnership with Zoe has allowed Jockey to introduce its modern collection to a new, younger, fashion-conscious consumer. Leveraging Zoe’s enviable style and sophistication with Jockey’s trusted expertise, the new Jockey illustrates that comfortable, solution-based underwear can be chic, fun and even a little edgy.

“As a long-time fan of Jockey, I feel honored to be an integral part of the evolution of this iconic brand,” says Rachel Zoe. “This new marketing campaign really brings to life the idea that women can feel pretty, sexy, flirty, super feminine, and always comfortable – which is beyond important.”

The Jockey collection, including those items curated as Rachel Zoe’s “Must-Haves,” provides consumers with high-quality, on-trend innerwear in a variety of cuts, colors and patterns, ranging from thongs and boyshorts to lace and laser-cut edges. Highlighted within the new marketing campaign are key pieces, such as Clean Edge – featuring laser-cut edges for a flawless finish; Lacy Dot – an ultra-feminine design of delicate lace and picot trim; Skimmies® – a modern slipshort offering smoothing coverage without constriction; and shapewear tops that feature a unique, patented three-panel design providing targeted control in key spots. 

The Jockey collection’s marketing campaign featuring Rachel Zoe will debut in mid-October in print and digital advertising platforms, as well as through Jockey’s social media, public relations and consumer activations.

New styles and imagery for the Jockey collection featuring Rachel Zoe’s “Must-Haves” can be found on www.jockey.com/zoe

About Rachel Zoe
Rachel Zoe
is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 21 territories worldwide. Today as a designer with her eponymous collection sold in over 250 doors worldwide, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.

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JOCKEY REINVENTS THE BRA

KENOSHA, Wis. (May 29, 2013) – Women often complain about their bras—poor fit, underwire problems, inconsistent sizing, and discontinued styles—and Jockey International, Inc. believes it has the solution to these problems. Jockey is proud to introduce JOCKEY® bra, which features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.

Designed by women, for women, JOCKEY bra’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design JOCKEY bra, and now women have a bra that they will enjoy wearing every day.

“We knew we had to come to market with the best possible product in order to really make a difference in women’s lives, which is why it took us eight years to develop the new JOCKEY bra and its revolutionary Volumetric Fit System,” said Sally Tomkins, senior vice president of design, research and product development for Jockey. “Through our research, and countless hours of testing and talking with women, we are confident we are answering women’s desire for the perfect-fitting bra.”

Bad Bras Be Gone

Research1 shows that 75 percent of women have difficulty finding a bra that fits properly and a staggering 85 percent are wearing the wrong size. A revolution in bra innovation is clearly past due. In fact, women’s top bra complaints include overall fit, straps that don’t stay up and discontinuation of styles making it hard to find the same bra twice. Women also dislike the bra shopping experience due to the overwhelming number of bra choices, lack of attentive service, and complexity and variance of proper sizing. It’s no wonder 53 percent of women have never been professionally fit for a bra.1

“Every element of the Jockey bra program has an elegant feel to it for the consumer. From the design of the Jockey bra website and catalog to the white-glove service of our fit specialists in our retail stores across the country, every aspect of the consumer experience will provide women with the knowledge that the Jockey bra is the right fit for them,” said Dustin Cohn, chief marketing officer for Jockey.

Love at First Fit, Guaranteed.”

Would you measure water in a pitcher with a tape measure? No. So why would you measure a woman’s breast with a flat measuring tool? With its revolutionary new Volumetric Fit System, JOCKEY bra invites women to order a JOCKEY bra Fit Kit to measure the volume of their breast via a unique cup system in order to find their perfect fit. The Fit Kit includes 10 volumetric fit cup sizes (1-10) and a color-coded measuring band to measure the body’s under-bust measurement (30 – 42). It’s a simple two-step process, which prompts women to:

  • Choose a Cup: Select a cup that looks closest to your size and place over the breast. Make sure there is full coverage with no gapping or spillage. Document your new cup size (1-10)

  • Measure Under the Bust: Take a direct measurement of your body’s under-bust measurement using the color-coded, double-sided measuring band (reverse side is legible in your mirror). Choose from seven different band sizes (30, 32, 34, 36, 38, 40 or 42). Document your band size.

Women will no longer classify their bra size using the age-old alphanumeric system, which leaves women feeling frustrated with improper fit, inconsistencies between brands and potential discomfort. Instead, the JOCKEY bra’s new fit system will help women find their perfect fit no matter what style they select. The JOCKEY bra features 55 sizes with a unique and patented 3-D Contour support, which replaces old-fashioned—and often

uncomfortable—underwires. This new armature supports, cups and shapes the breast without any poking, giving women an exceptionally comfortable fit.

Keeping It Simple

Once women determine their size, they can select from five bra style options, including Classic Contour, Tailored Contour, Double-Lined Contour, Classic-Soft Cup and Double-Lined Soft Cup. They will then choose from three colors: black, nude and white. Each bra retails at $60. Jockey offers a “Love at First Fit, Guaranteed” promise or your money back. And unlike other bras, Jockey will not discontinue any style, so a favorite bra will always be available.

Find Your Perfect Fit Now

JOCKEY bra is now available at Jockey.com/JOCKEYbra, at Jockey outlet stores and at the first JOCKEY bra boutique concept at Woodfield Mall in suburban Chicago. Visit Jockey.com/JOCKEYbra to order a Fit Kit and learn more.

 

1 Griffin Strategic Partners, (August 23, 2011), Consumer Validation of New Bra Concept

JOCKEY “GETS REAL” WITH NEW AD CAMPAIGN CELEBRATING EVERYDAY ATHLETES

KENOSHA, Wis. (May 10, 2013) –Jockey International, Inc. is celebrating real, everyday athletes with a dynamic, multimedia advertising campaign. The campaign supports the new men’s JOCKEY® Sport Performance Underwear with a “Get Real” theme, calling out not only real product features and benefits, but the celebration of real, everyday athletes. The campaign even features baseball legend Babe Ruth. Richard Kirshenbaum’s creative agency NSG/SWAT delivers digital, tv and print creative. Media planning and buying by partner, GRP Media.

“We designed the ‘Get Real’ campaign to encourage the everyday athlete to think of their underwear as a crucial component of their gear for sports performance,” stated Dustin Cohn, Chief Marketing Officer at Jockey. “Jockey has been making men’s underwear for more than 100 years, so we know what guys need. The right underwear makes all the difference.”

The Jockey Sport campaign targets active adult males who engage regularly in sports and fitness activities. Tongue-in-cheek advertisements debut in the June issues of Men’s Health and Maxim, as well as on Complex.com and ESPN.com, encouraging men to “be good to their manhood” and avoid offensive odors by wearing th Jockey Sport products (which feature anti-microbial, odor-fighting fabrications).

“We are thrilled to work on the launch of Jockey Sport,” said Richard Kirshenbaum, Chief Creative Officer at NSG/SWAT. “It’s a true priviledge to see one of America’s great heritage brands innovate and create breakthrough products and marketing.”

Debuting today across ESPN and Comedy Central, the TV spots (a :30 and a :15) feature Hall of Famer Babe Ruth—a Jockey wearer himself—who was known for being a real man’s man as well as a legendary athlete. Additionally, Jockey Sport is hitting the social media sphere with the connective tissue of an #EverydayAthlete campaign that will engage real guys and celebrate what it means to be an #EverydayAthlete.

No other underwear tested fights odor better or dries faster to help keep athletes cooler than Jockey Sport underwear.

The Jockey Sport collection features tops and bottoms in three fabrications, all of which include performance features: Cotton Performance; Microfiber Performance; and Pro Performance. The variety of styles and fabrications offers men the right gear attuned to their personal preference and needs.

Jockey Sport hits the retail market in May 2013, and can be purchased through major retailers or at www.jockey.com/sport.

Jockey Names Byron Norfleet President and COO

Kenosha, Wis. (October 22, 2012) – Jockey International, Inc. announced today the appointment of Byron Norfleet as President and Chief Operating Officer. Norfleet will succeed Ed Emma, who will transition to the new role of Consultant to the CEO on December 14, 2012.

“Under Ed Emma’s leadership, Jockey experienced a period of remarkable growth and expansion. He is leaving behind a rich legacy, and we are deeply thankful for his extraordinary stewardship of the Jockey brand,” said Jockey’s Chairman of the Board and Chief Executive Officer Debra S. Waller. “As we look to the future, we are fortunate to have an exceptionally skilled and experienced leader in Byron Norfleet. He possesses the vision, expertise and strategic focus to ensure Jockey’s continued success in the years ahead.”

Norfleet joined Jockey in 2010 with more than 25 years of apparel, footwear and retail industry experience. As Jockey’s President of North America Wholesale and Licensing, Norfleet led a number of successful initiatives including new product introductions and robust expansion. He spearheaded the Coopers by Jockey launch at Nordstrom, Jockey’s shapewear collaboration with Yummie Tummie and the new JKY by Jockey collection at Target.

Prior to joining Jockey, Norfleet held management roles at PMI, Brown Shoe Company and Genesco. He was President and CEO at PMI from 2005-2009, and Senior Vice President and General Manager and later President at Brown Shoe Company with the Naturalizer footwear brand from 1998-2004. He also held several senior leadership roles at Genesco in marketing and retail from 1984-1998. Norfleet has a Master of Business Administration and a Bachelor of Arts degree from Vanderbilt University.

“Jockey is an iconic American brand with a rich history and an exciting future,” said Norfleet. “I’m eager for the opportunity to capitalize on the company’s strong momentum and drive continued innovation and growth for the brand.”

During Ed Emma’s 21-year tenure, he was instrumental in establishing Jockey as a leader in the intimate apparel category. His major accomplishments include expanding the brand throughout North America and internationally, leading the launch of new direct-to-consumer channels with Jockey.com and the Jockey catalog business, and brand building efforts that include Jockey’s highly successful partnership with Tim Tebow. In addition to taking on the new role of Consultant to the CEO, Emma will continue to serve on Jockey International’s Board of Directors

“Jockey is an extraordinary company whose success has been built on exceptional products, deep brand loyalty and highly dedicated and talented employees. I feel fortunate to have had the opportunity to work with this great company and am deeply grateful for the support of our CEO and the Board of Directors over the years,” said Emma. “I’m confident Byron and the senior leadership team will continue to build on the company’s success and position Jockey for a strong future.”

BE A VIP GUEST AT THE LAUNCH PARTY FOR RACHEL ZOE’S “MAJOR MUST HAVES” FROM JOCKEY

KENOSHA, Wis. (September 18, 2012) – Ladies, want to be a VIP at the most “a-mah-zing” party of the season? On October 17, 2012, Jockey is hosting an exclusive, invitation-only event in Los Angeles to celebrate the official launch of Rachel Zoe’s “Major Must Haves” from Jockey. Now through September 27, 2012, fans can enter for the chance to win a trip to the event and meet the stylist and fashion icon.

For a chance to get on the list for this “ZOE Major” party, simply visit Facebook.com/Jockey from now through September 27 and register for a chance to attend THE party of the year. One super lucky winner and their bestie will win:

  • Round-trip airfare to Los Angeles
  • Two-night hotel stay
  • One $500 bank gift card
  • Salon styling for the big event
  • Transportation to and from the airport

To learn more about the campaign and read the official rules, please visit Facebook.com/Jockey.

“We are thrilled to be able to offer this opportunity to Jockey and Rachel Zoe fans across the country,” said Dustin Cohn, Jockey’s chief marketing officer. “Jockey is heading in an exciting direction with products for women that feature smaller fits, new silhouettes, and fashionable prints and colors. All with the quality and comfort you expect from Jockey. We’re looking forward to celebrating Jockey’s new direction and collaboration with Rachel at this amazing event.”

On July 3, 2012, Jockey and Rachel Zoe announced a selection of curated products as Rachel Zoe’s “Major Must Haves” from Jockey. Next month, Rachel’s selection of Jockey® shapewear and intimates will be available in a variety of retail stores. A small portion of the new product is available now in Jockey outlet stores and on Jockey.com with the full product line being available in mid-October.

The shapewear can best be described as “cotton-rich comfort meets all-day curve control.” Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

Check out Jockey on Facebook and Twitter to stay up to date on all exclusive offers and other Jockey news.

About Rachel Zoe

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 20 countries worldwide. Today as a designer with her eponymous collection sold in over 275 doors worldwide, and her exclusive collection at QVC, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.

JOCKEY LAUNCHES COLLECTION OF “MAJOR MUST HAVES” WITH SUPPORT BY RACHEL ZOE

KENOSHA, Wis. (July 3, 2012) – Ladies, are you ready to get glam? Today, Jockey International, Inc. announces its alliance with Rachel Zoe. Beginning October 2012, Rachel’s curated selection of “major must-have” shapewear and intimates will be available in stores. Each carefully selected item marries Jockey’s trusted expertise in creating comfortable, stylish, solution-based apparel with Zoe’s enviable style and sophistication.

Rachel Zoe, a name synonymous with fashion and glamour, has become the definitive expert on style, attracting a global audience that looks to her as an authority on what to wear and how to wear it. But, as Jockey and Rachel know, it’s not just about what we wear on the outside – what’s underneath is just as important.

Whether dressing for a power lunch or night on the town, the right underpinnings make the most of your curves and what’s in your closet. Jockey’s new collection mirrors the Zoe fashion aesthetic and is both stylish and insanely comfortable. Because when you’re wearing something fabulous underneath it all, you’ll feel more confident and chic from head-to-Zoe!

“I’m proud to support Jockey’s new initiatives in shapewear and intimates,” said Rachel Zoe. “Style starts from within, and having the right foundation is critical to the ultimate success of your outfit. I love marrying comfort with style, and this new collection by Jockey does just that.”

The shapewear can best be described as “cotton-rich comfort meets all-day curve control.” Featuring a unique, patented three-panel design, this new line includes tanks, shorts, slips, and briefs that are fashionable, comfortable and slimming. Each piece is made with breathable, soft cotton-spandex for all-day comfort.

The collection also offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as touches of lace, adds a flirty flair.

“We are thrilled to be aligned with Rachel on this new, modern collection,” said Dustin Cohn, Chief Marketing Officer at Jockey. “Jockey is heading in an exciting direction and we are honored Rachel is lending her expertise and support to the brand. There is nobody more trusted and respected in the fashion industry.”

Jockey’s new collection of shapewear and intimates will hit the market in October 2012.

About Rachel Zoe

Rachel Zoe is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 20 countries worldwide. Today as a designer with her eponymous collection sold in over 275 doors worldwide, and her exclusive collection at QVC, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.

Jockey Launches “Hot City Cool Down” with Tim Tebow

Kenosha, Wis. (June 22, 2012) – As summer temperatures start to soar, underwear giant Jockey International, Inc., is on a mission to help hot American cities stay cool. Today, Jockey® brought professional quarterback and Jockey spokesperson Tim Tebow to Orlando and Tampa, Florida to kick off Jockey’s “Hot City Cool Down” campaign. The special events celebrated the company’s “staycool” line of innovative underwear that regulates skin temperature, helping the wearer feel cool and comfortable.

Jockey cools down Orlando

Tim Tebow and Jockey brought some much needed relief from the summer heat to Orlando by transforming an outdoor pavilion at Orlando Premium Outlets – Vineland Avenue into this season’s coolest fashion show. Tebow co-emceed the “Hot City Cool Down” event in front of 300 guests. Male and female underwear-clad models walked the runway, highlighting Jockey® staycool styles and strutting Jockey’s latest offerings. The fashion show was also streamed live on Jockey’s Facebook page http://www.facebook.com/jockey, and Twitter users followed comments about the show using the hashtag #staycool. After the show, fans were treated to a massive staycool product giveaway from Jockey and free ice cream treats as part of the cool down experience.

Even though the second Orlando fashion show was cancelled due to inclement weather, Tebow didn’t let the weather rain on his fans’ parade. As a substitute for the show, Jockey invited fans to join Tim Tebow at the Jockey Outlet store where he posed for photos at an intimate reception.

Jockey helps Tampa staycool

As part of the campaign, Tebow also joined Jockey this morning for a special visit to MacDill Air Force Base in Tampa, where the quarterback and Jockey officials paid tribute to men and women of the U.S. military, honoring and thanking them for their service and sacrifice. The event featured a private reception and a lengthy interview with Tebow at the Base’s theater. Jockey presented a $5,000 check to the Friends of Military Families organization of MacDill, an organization supplying financial support to military families in need. In addition, attendees beat the heat with free Jockey staycool T-shirts.

Jockey’s “Hot City Cool Down” campaign will run throughout the summer with giveaways, prizes and special offers to help keep consumers cool. Please visit the Jockey Facebook (facebook.com/Jockey) and Twitter (Twitter.com/Jockey) pages to learn more.

“We are excited to kick off Jockey’s ‘Hot City Cool Down’ campaign to celebrate our staycool collection and help America keep cool this summer,” said Dustin Cohn, Jockey chief marketing officer. “It was wonderful giving the state of Florida a very cool opportunity to meet with Tim Tebow today.”

About Jockey staycool

Jockey® staycool (http://www.jockeystaycool.com) incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the garment and your skin by regulating temperature. Jockey is the first company to market both women’s and men’s underwear treated with Outlast® technology to the U.S. market, which was originally developed for NASA to help balance temperature fluctuations in space.

The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$24-$29.50 for underwear. For more information, photos and video, visit http://www.jockeystaycool.com. Jockey® staycool is available at Jockey.com, 1-800-JOCKEY1, Jockey-branded retail stores and various fine retailers across the U.S. and Canada.

JOCKEY™ WANTS YOU TO MEET TIM TEBOW

KENOSHA, Wis. (April 4, 2012) – Want to meet Jockey spokesperson and NFL quarterback Tim Tebow and rub elbows with other elite athletes? Jockey International, Inc. has launched the “Staycool at The ESPYs” sweepstakes to celebrate its popular Jockey® staycool collection of underwear and T-shirts for men and women. Now through April 30, 2012, sports fans can enter for the chance to win a trip to ESPN’s annual award show in Los Angeles and meet Tim Tebow.

Consumers can register online at jockeystaycool.com; by texting “JOCKEY” to shortcode 44144; or via microsites of participating retailers Lord & Taylor, Belk, Boscov’s, Bealls and Navy Exchange. A total of six winners will be chosen – one from each participating retailer, including Jockey. Each prize pack includes:

  • Two tickets to The ESPYs, which take place live on Wednesday, July 11, 2012
  • An opportunity to meet Tim Tebow
  • Airfare for two to Los Angeles, hotel accommodations and a $500 stipend

To learn more about the sweepstakes and read the official rules, please visit jockeystaycool.com.

“The ESPYs are an important night in sports for athletes and fans,” said Dustin Cohn, Jockey’s chief marketing officer. “Jockey is celebrating performance on and off the field with the ‘Jockey staycool at The EPSYs’ sweepstakes, giving fans the coolest experience to meet Tim Tebow, one of sports’ biggest stars and attend the hottest awards show in sports.”

Tim Tebow became Jockey’s spokesperson in July 2010 and is the face of Jockey® staycool, which has become the company’s best-selling collection. This first-of-its-kind underwear for men and women utilizes technology originally developed for NASA, and regulates skin temperature for optimal comfort.

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The ESPYs recognize individual and team athletic achievements, as voted by sports fans worldwide. Since their creation in 1993, The ESPYs have arguably become the red-carpet event of the sports world.