Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”


Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

It’s a Boy…and a Girl!

Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

KENOSHA, WI. (August 5, 2014) – With happiness and love, Jockey International, Inc. proudly announces the newest addition to the Jockey family: Baby Jockey. Jockey—the iconic apparel brand—is partnering with Gerber Childrenswear to launch this adorable and extra soft line of baby clothes.

Aligning with their commitment to provide on-trend yet functional products, Baby Jockey’s styles are fabricated from cotton interlock (95%) and spandex (5%) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

“We are thrilled to partner with Gerber Childrenswear,” said Milou Gwyn, vice president of licensing at Jockey. “Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality.”

The Baby Jockey collection for boys and girls includes bodysuits, sleep ‘n play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey’s girls’ collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey’s boys’ collection incorporates rich colors and playful designs and screen prints.

“The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion,” says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. “The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children’s clothing.”

While Baby Jockey’s girls’ collection enjoyed an early release on in June, Baby Jockey’s boys’ collection will launch in late September 2014. Baby Jockey will be available on, as well as at additional retailers such as Babies “R” Us, Belk and

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Gerber Childrenswear LLC

Gerber Childrenswear LLC is a leading socially responsible marketer of children’s everyday basic/fashion apparel and related products which it offers under some of the world’s trusted brands.  Licensed brands include our flagship brand, Gerber®, as well as Jockey® and NFL®.  Proprietary brands include Onesies® brand and Always Baby®.  The company sells layette, sleepwear, playwear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution.  For additional information about the company, please visit

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

“Babe Ruth: His Life and Legend” will debut Friday, June 13 in Cooperstown, NY


KENOSHA, Wis. (June 13, 2014) – Jockey International, Inc. today announced that it is supporting the National Baseball Hall of Fame and Museum through the opening of the new Babe Ruth Gallery. Babe Ruth: His Life and Legend debuts today at the Cooperstown, N.Y. shrine as the baseball world marks the 100th anniversary season of his big league debut – July 11, 1914.

Babe Ruth was a Jockey brand endorser in the 1930s and ‘40s, appearing in print ads for the iconic innerwear brand. Last year, Babe Ruth made a cameo appearance in a Jockey Sport commercial in support of its new sport performance underwear line.

“Babe Ruth is an icon not only in baseball but American sports as his achievements have stood the test of time, and Jockey is honored to have this opportunity to show our respect and admiration for him,” said Dustin Cohn, svp and chief marketing officer at Jockey. “He is very deserving of this honor and exhibit, allowing his greatness to be appreciated for generations to come.”

Cohn continued, “Jockey has a rich history of athletes endorsing the brand and Babe Ruth was one of the first to join the Jockey family in the 1930s, paving the way for a long-standing relationship built on mutual admiration.”

The Museum has long allocated precious exhibit space to Ruth – a member of the inaugural Class of 1936 at the Hall of Fame – but the new 180-square foot presentation will feature a completely fresh look. The new exhibit will be located on the Museum’s second floor and feature rare documents like the agreement that transferred Ruth from the Baltimore Orioles of the International League to the Red Sox in 1914, and memorable artifacts such as the jersey Ruth wore on June 13, 1948 at his retired number ceremony.

For more information on the new Babe Ruth exhibit, please visit

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The National Baseball Hall of Fame and Museum

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.



Comfort Zone Crisis: Jockey study reveals women are stuck in a rut

Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts 

KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at least when it comes to their fashion choices.  A recent survey conducted online among over 1,000 U.S. women (ages 18+) by Harris Poll on behalf of Jockey International, Inc. in April 2014, revealed a comfort zone crisis where fashion choices have gone stale with 65 percent of women stating they have one or two main go-to outfits they wear often. Findings also showed that “comfort is queen,” with a whopping 81 percent saying they pick comfort over fashion when getting dressed. At Jockey, comfort and fashion aren’t mutually exclusive. So, the iconic apparel brand today announced the launch of Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe.

For the next four weeks on Jockey’s Facebook page, Jockey and Rachel Zoe are challenging the women of America to Seize the Day in Skimmies® and expand their fashion comfort zones with a series of fun and fashionable daily challenges. Every day from May 27 – June 20 women will be presented with a new challenge, some directly from Rachel Zoe herself, such as:

  • Confront a fashion fear: wear a style you have always been afraid of and share in that picture or video.
  • Put on your favorite spring skirt or dress and then twirl!
  • Make someone’s day: share a picture or video of you giving a compliment to a stranger.

Women will be asked to upload a video or picture of them doing the daily challenge with the hashtag #SkimmiesPromo. Everyone who participates gets a chance to win a free pair of Skimmies slipshorts and other great prizes. One grand prize winner will receive $5,000 towards the trip of a lifetime; a style consultation with Rachel Zoe Studio via Skype; $1,000 towards a shopping spree; an autographed copy of Rachel Zoe’s new book Living in Style: Inspiration and Advice for Everyday Glamour; and a year’s supply of Skimmies slipshorts.

“Skimmies slipshorts provide seamless modesty so women can comfortably wear skirts and dresses anytime, anywhere,” said Dustin Cohn, chief marketing officer at Jockey. “This program is a great way for Jockey to engage with women and demonstrate that fashion and comfort can go hand-in-hand.”

Skimmies slipshorts are a whole new kind of underwear that smooth like a slip and cover like shorts. In Skimmies slipshorts, comfort extends to skirts, dresses, almost anything; they are a must-have accessory that helps to expand your wardrobe options — and your fashion comfort zone. With Skimmies slipshorts, you can say goodbye to panty lines; chaffing and over-exposure; and get lightweight, non-constricting coverage – great for the days unexpected adventures. They give women the freedom to unlock their wardrobe’s potential and wear whatever they want, whenever they want.

“When you’re comfortable in your look, it’s impossible not to exude confidence,” said Rachel Zoe. “Jockey’s Skimmies slipshorts are a must-have in every woman’s wardrobe; they are seamless under flowy skirts, dresses, even trousers. I can’t wait to see what women submit and how they seize the day.”

 The Comfort Zone Crisis

Fashion vs Comfort

  • More than half of women (52%) have trouble finding an outfit that is fashionable and comfortable
  • About half (49%) of women want to be more active at a moment’s notice when wearing a skirt/dress

Women are stuck in a rut…

  • About half (48%) of women feel they are stuck in a rut with their every day routine
  • Nearly three-fifths (57%) of women with kids in the household are more likely to feel they are stuck in a rut with their everyday routine than  women without kids in the household (44%)

And want to break out of it

  • More than half (56%) wish they could find tips or solutions to expand their comfort zone when it comes to their wardrobe
  • 60% look for inspiration to help break through their daily routines

No purchase necessary. Promotions runs May 27 – June 20. For official rules and more information, please visit Jockey’s Facebook page.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jockey International Inc. from April 7-9, 2014 among 1,062 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Faith Borland at

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About Rachel Zoe

Having immersed herself in fashion and design for over two decades, Rachel Zoe has been heralded as one of the most influential forces working in the industry today. Through her work as a stylist, her eponymous contemporary collection, her digital media division, which includes the online style destination, The Zoe Report, and many entrepreneurial endeavors, Rachel has made her own brand of everyday glamour accessible to all. Rachel has authored two New York Times Best Selling books including Style A to Zoe in 2007, and most recently, Living In Style, which was released in March 2014. Rachel lives in Los Angeles with her husband Rodger, and their sons, Skyler Morrison and Kaius Jagger.



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Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection

Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection 

KENOSHA, Wis. (January 9, 2014) – Jockey International, Inc., today, announces a licensing partnership with global apparel supplier, Intradeco. Jockey – a leading manufacturer and marketer of apparel products –is partnering with Intradeco for their expertise in sleepwear and thermals to launch a new Men’s Sleepwear Collection. Jockey will also license to Intradeco men’s and women’s thermals and baselayer. This is the first partnership between the two companies.

“We are thrilled to partner with Intradeco and leverage their expertise as industry leaders for Jockey’s new Men’s Sleepwear collection,” said Milou Gwyn, VP Licensing, Jockey International, Inc. “Their excellence in design, as well as their skill in sourcing and manufacturing, are valuable assets. Further, Intradeco and Jockey share a compatible corporate culture, a commitment to quality and high ethical standards.”

The Jockey Men’s Sleepwear Collection will leverage the brand’s innovation in fabrics and national distribution. Intradeco brings their expertise in design, sourcing, and sales to the partnership. Together, a collection has been developed that is on brand and unique to the marketplace.

The Jockey Men’s Sleepwear Collection will feature classic styles including robes, sleepwear pants and gift sets; in fabrications such as flannel, jersey knit and waffle. Styles will be available wherever Jockey products are sold.

The Jockey men’s sleepwear collection will launch in fall 2014.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Intradeco Apparel

Intradeco is a socially responsible vertical manufacturer of textiles and finished goods based in El Salvador and Nicaragua. Since 1982, Intradeco Apparel has been a world class apparel supplier to the US apparel market. Intradeco wholly owns fully vertical operations in Central America in conjunction with operating global sourcing. The company’s operations have grown worldwide, employing more than 6,500 people. Intradeco continues to supply quality fashion basics and thermal underwear, and has implemented major sustainable manufacturing processes. The company oversees production in Central America through its subsidiaries – Inmobiliaria Apopa, Intradesa, and Prone. They have sales, design studios, and merchandising offices in Manhattan, Bentonville, and Miami. While operate their own state of the art distribution facilities in El Salvador and Miami, and maintain a network of distribution facilities in the west coast and northeast.

Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

Jockey® Launches Briefs in Support of “Anchorman 2: The Legend Continues”

The perfect holiday gift that provides a warm, friendly hug for your little news team 

KENOSHA, Wis. (Nov. 14, 2013) – This holiday season, Jockey International, Inc. wants you to give your little anchorman the support he deserves … in limited edition Jockey®–Anchorman 2 briefs. The classic Jockey product makes a “brief” appearance in Paramount Pictures’ Dec. 20 release of “Anchorman 2: The Legend Continues” as a nod to the broad popularity of Jockey’s ads from the late ‘70s and early ‘80s.

The low-rise Y-front® briefs are now available on and in Jockey retail stores across the country. Presented in custom packaging featuring legendary anchorman Ron Burgundy, the briefs come in two colors that say “I’m kind of a big deal”: “Beard of Zeus Blue” for afternoon delights and “Sex Panther Red” for the jazz flute kind of nights, references from the classic original Anchorman film. Each pair retails for $18.

“When you are kind of a big deal, you need a legendary fit with classy style and comfort that only comes from a trusted brand like Jockey,” said Dustin Cohn, chief marketing officer at Jockey. “For over 137 years Jockey has been covering assets and this was a fun way to continue to give consumers the support they deserve.”

Made from the finest cotton available and featuring Jockey’s exclusive Y-front® design, the briefs provide ample support, making the underwear the “total package.” Go get your pair, you won’t immediately regret the decision.

“Jockey had one of the legendary ad campaigns of the early ‘80s, and the new movie hilariously depicts pop culture of that time,” said LeeAnne Stables, President of Consumer Products at Paramount Pictures. “Producing this limited edition line is a way to extend the fun and anticipation for the film to fans of the movie and the Jockey brand.”

In addition to selling the limited-edition briefs online and in its retail stores, Jockey will also be activating giveaways and contests through Twitter, Instagram and Facebook to coincide with the holiday season, including the opportunity for consumers to put their likeness on custom Jockey-Anchorman 2 packaging and win tickets to see “Anchorman 2: The Legend Continues.” Further, Jockey will auction off two Will Ferrell-signed product packages with all proceeds going to Jockey Being Family, the company’s cause-marketing initiative dedicated to helping adoptive families stay together, forever.

With the ‘70s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues.” Also back for more are Ron’s co-anchor and wife, Veronica Corningstone (Christina Applegate), weather man Brick Tamland (Steve Carell), man on the street Brian Fantana (Paul Rudd) and sports guy Champ Kind (David Koechner) – all of whom won’t make it easy to stay classy… while taking New York and the nation’s first 24-hour news channel by storm. Produced by Judd Apatow, Will Ferrell and Adam McKay. Written by Will Ferrell & Adam McKay. Directed by Adam McKay.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

Jockey Anchorman Catalog Jockey AnchormanPackage 4729 Jockey AnchormanPackage 4736

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Jockey Auctioning off 23 Celebrity-Signed Bears, Donating One Percent of November Sales to Make a Difference in the Lives of Adoptive Families

Kenosha, Wis. (November 1, 2013) – Today marks the beginning of National Adoption Month – a time to give a voice to the children and youth in need of adoptive families. To celebrate, Jockey International, Inc., and Jockey Being Family, Jockey’s corporate commitment to help strengthen adoptive families for successful futures, is auctioning off 23 celebrity-signed Jockey Being Family teddy bears. For each bear sold, Jockey will donate 100% of proceeds to the Jockey Being Family Foundation, Ltd., which supports leading adoption nonprofit organizations.

Debra S. Waller, Jockey’s Chairman of the Board and CEO, was adopted as an infant and founded Jockey Being Family in 2005. Needless to say, the cause is near and dear to her heart. “We couldn’t think of a better way to reflect our brand values than by supporting newly adoptive families in a time when they need it most – during the critical period following an adoption,” said Waller. “We greatly appreciate the participation of these celebrities for helping to shed a light on this important cause.”

Twenty-three celebrities have signed on in support of Jockey Being Family, including:

  • Betty White
  • Brooke Shields
  • Celine Dion
  • Donald Driver
  • Donald Trump
  • Ed O’Neill
  • Edie Falco
  • Jason Mraz
  • Julianna Margulies
  • Kenny Chesney
  • Kristin Chenoweth
  • Leigh Anne Tuohy
  • Lisa Rinna
  • Martha Stewart
  • Monica Potter
  • Natalie Morales
  • Nia Vardalos
  • Regis Philbin
  • Savannah Guthrie
  • Scott Hamilton
  • Susan Sarandon
  • Tobey Maguire
  • Wanda Sykes

To bid on a bear, simply visit between November 1 -11, 2013.

Since its launch in 2005, Jockey Being Family has donated more than $3.5 million to support the issue of post-adoption services and impacted more than 275,000 adoptive families. “Through our partnerships with leading nonprofit organizations, Jockey Being Family provides adoptive families the support, resources and services to help them stay together – forever,” said Waller.

Jockey to Donate 1% of November Sales 

Throughout the month, Jockey is providing consumers the opportunity to make a difference while they shop. One percent of all November sales on and in the Jockey catalog will be donated to the Jockey Being Family Foundation. Additionally, 100% of all Jockey Being Family Bear sales will be donated to the Foundation.

In addition to these month-long fundraising initiatives, Jockey is celebrating National Adoption Month through various activities, including:

-        Meeting with adoptive families and giving them Jockey Being Family backpacks the day their adoptions are legally finalized at the Kenosha, Wis. courthouse November 1;

-        Celebrating adoptive families at the Coalition for Children, Youth & Families’ Annual Adoption Gala on November 14 in Milwaukee, WI;

-        Recognizing adoptive families at the Wisconsin Governor’s Adoptive Families of the Year presentation in Madison, Wis. on November 18; and

-        Hand-delivering Jockey Being Family backpacks to adoptive families at the Milwaukee, Wis. courthouse on November 22– the day their adoptions are legally finalized.

To learn more about Jockey Being Family and Jockey’s commitment to adoption, visit To shop and make a difference during National Adoption Month, visit a


Jockey Launches New Marketing Campaign for the Jockey Collection featuring Rachel Zoe’s “Must-Haves”

Jockey Launches New Marketing Campaign for the Jockey Collection
featuring Rachel Zoe’s “Must-Haves”

New campaign focuses on brand’s iconic, yet evolving image and continued partnership
with stylist and fashion icon, Rachel Zoe

KENOSHA, Wis. (October 16, 2013) – Jockey International, Inc. today announced the launch of their new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign conveys confidence and a more glamorous side of Jockey, and aims to challenge the perception that comfort and fashion can’t co-exist. The new campaign also builds on the brand’s partnership with 2013 “Stylist of the Year” and fashion icon, Rachel Zoe. Jockey and Zoe started working together in July 2012.

The campaign’s creative elements were conceptualized with the modern woman in mind. She is someone who’s confident, happy, on-the-go and always chic. Evoking the modern woman, the campaign imagery focuses on the personal and intimate moments she goes through while getting dressed – whether it’s for work or an evening out. Headlines such as “Comfort Just Got Chic,” “Comfort Just Got Glam,” “Comfort Just Got Sleek” and “Comfort Just Got Flirty” show that it’s time to give comfort a makeover, starting with the foundation of your look.

“This new marketing campaign shows the evolution of Jockey in its collaboration with Rachel Zoe. It’s a new, edgier side of Jockey, marrying the comfort and quality we are known and loved for, with the undeniable style synonymous with Rachel,” says Dustin Cohn, chief marketing officer at Jockey. “Rachel is someone women look to as the authority on style and is therefore the ideal ambassador to promote the campaign’s message: underwear can have it all.”

For over 100 years Jockey has been synonymous with quality and comfort, and the brand’s partnership with Zoe has allowed Jockey to introduce its modern collection to a new, younger, fashion-conscious consumer. Leveraging Zoe’s enviable style and sophistication with Jockey’s trusted expertise, the new Jockey illustrates that comfortable, solution-based underwear can be chic, fun and even a little edgy.

“As a long-time fan of Jockey, I feel honored to be an integral part of the evolution of this iconic brand,” says Rachel Zoe. “This new marketing campaign really brings to life the idea that women can feel pretty, sexy, flirty, super feminine, and always comfortable – which is beyond important.”

The Jockey collection, including those items curated as Rachel Zoe’s “Must-Haves,” provides consumers with high-quality, on-trend innerwear in a variety of cuts, colors and patterns, ranging from thongs and boyshorts to lace and laser-cut edges. Highlighted within the new marketing campaign are key pieces, such as Clean Edge – featuring laser-cut edges for a flawless finish; Lacy Dot – an ultra-feminine design of delicate lace and picot trim; Skimmies® – a modern slipshort offering smoothing coverage without constriction; and shapewear tops that feature a unique, patented three-panel design providing targeted control in key spots. 

The Jockey collection’s marketing campaign featuring Rachel Zoe will debut in mid-October in print and digital advertising platforms, as well as through Jockey’s social media, public relations and consumer activations.

New styles and imagery for the Jockey collection featuring Rachel Zoe’s “Must-Haves” can be found on

About Rachel Zoe
Rachel Zoe
is a distinguished stylist, editor and designer, renowned for her effortless take on glamour. In addition to her work as a stylist, Rachel is a New York Times Best Selling author and in 2008, she debuted “The Rachel Zoe Project” on Bravo, which now airs in over 21 territories worldwide. Today as a designer with her eponymous collection sold in over 250 doors worldwide, she makes her exceptional taste and expertise accessible to her ever-growing audience. Additionally, in 2009, Rachel formed Zoe Media Group and is a leader in distilling her fashion advice through her daily newsletter, “The Zoe Report” and other media platforms. Rachel is at the forefront of embracing technology to educate a new generation of fashion lovers.




KENOSHA, Wis. (May 29, 2013) – Women often complain about their bras—poor fit, underwire problems, inconsistent sizing, and discontinued styles—and Jockey International, Inc. believes it has the solution to these problems. Jockey is proud to introduce JOCKEY® bra, which features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.

Designed by women, for women, JOCKEY bra’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Jockey conducted eight years of research and development, including the 3-D scanning of more than 800 female bodies, to design JOCKEY bra, and now women have a bra that they will enjoy wearing every day.

“We knew we had to come to market with the best possible product in order to really make a difference in women’s lives, which is why it took us eight years to develop the new JOCKEY bra and its revolutionary Volumetric Fit System,” said Sally Tomkins, senior vice president of design, research and product development for Jockey. “Through our research, and countless hours of testing and talking with women, we are confident we are answering women’s desire for the perfect-fitting bra.”

Bad Bras Be Gone

Research1 shows that 75 percent of women have difficulty finding a bra that fits properly and a staggering 85 percent are wearing the wrong size. A revolution in bra innovation is clearly past due. In fact, women’s top bra complaints include overall fit, straps that don’t stay up and discontinuation of styles making it hard to find the same bra twice. Women also dislike the bra shopping experience due to the overwhelming number of bra choices, lack of attentive service, and complexity and variance of proper sizing. It’s no wonder 53 percent of women have never been professionally fit for a bra.1

“Every element of the Jockey bra program has an elegant feel to it for the consumer. From the design of the Jockey bra website and catalog to the white-glove service of our fit specialists in our retail stores across the country, every aspect of the consumer experience will provide women with the knowledge that the Jockey bra is the right fit for them,” said Dustin Cohn, chief marketing officer for Jockey.

Love at First Fit, Guaranteed.”

Would you measure water in a pitcher with a tape measure? No. So why would you measure a woman’s breast with a flat measuring tool? With its revolutionary new Volumetric Fit System, JOCKEY bra invites women to order a JOCKEY bra Fit Kit to measure the volume of their breast via a unique cup system in order to find their perfect fit. The Fit Kit includes 10 volumetric fit cup sizes (1-10) and a color-coded measuring band to measure the body’s under-bust measurement (30 – 42). It’s a simple two-step process, which prompts women to:

  • Choose a Cup: Select a cup that looks closest to your size and place over the breast. Make sure there is full coverage with no gapping or spillage. Document your new cup size (1-10)

  • Measure Under the Bust: Take a direct measurement of your body’s under-bust measurement using the color-coded, double-sided measuring band (reverse side is legible in your mirror). Choose from seven different band sizes (30, 32, 34, 36, 38, 40 or 42). Document your band size.

Women will no longer classify their bra size using the age-old alphanumeric system, which leaves women feeling frustrated with improper fit, inconsistencies between brands and potential discomfort. Instead, the JOCKEY bra’s new fit system will help women find their perfect fit no matter what style they select. The JOCKEY bra features 55 sizes with a unique and patented 3-D Contour support, which replaces old-fashioned—and often

uncomfortable—underwires. This new armature supports, cups and shapes the breast without any poking, giving women an exceptionally comfortable fit.

Keeping It Simple

Once women determine their size, they can select from five bra style options, including Classic Contour, Tailored Contour, Double-Lined Contour, Classic-Soft Cup and Double-Lined Soft Cup. They will then choose from three colors: black, nude and white. Each bra retails at $60. Jockey offers a “Love at First Fit, Guaranteed” promise or your money back. And unlike other bras, Jockey will not discontinue any style, so a favorite bra will always be available.

Find Your Perfect Fit Now

JOCKEY bra is now available at, at Jockey outlet stores and at the first JOCKEY bra boutique concept at Woodfield Mall in suburban Chicago. Visit to order a Fit Kit and learn more.


1 Griffin Strategic Partners, (August 23, 2011), Consumer Validation of New Bra Concept


KENOSHA, Wis. (May 10, 2013) –Jockey International, Inc. is celebrating real, everyday athletes with a dynamic, multimedia advertising campaign. The campaign supports the new men’s JOCKEY® Sport Performance Underwear with a “Get Real” theme, calling out not only real product features and benefits, but the celebration of real, everyday athletes. The campaign even features baseball legend Babe Ruth. Richard Kirshenbaum’s creative agency NSG/SWAT delivers digital, tv and print creative. Media planning and buying by partner, GRP Media.

“We designed the ‘Get Real’ campaign to encourage the everyday athlete to think of their underwear as a crucial component of their gear for sports performance,” stated Dustin Cohn, Chief Marketing Officer at Jockey. “Jockey has been making men’s underwear for more than 100 years, so we know what guys need. The right underwear makes all the difference.”

The Jockey Sport campaign targets active adult males who engage regularly in sports and fitness activities. Tongue-in-cheek advertisements debut in the June issues of Men’s Health and Maxim, as well as on and, encouraging men to “be good to their manhood” and avoid offensive odors by wearing th Jockey Sport products (which feature anti-microbial, odor-fighting fabrications).

“We are thrilled to work on the launch of Jockey Sport,” said Richard Kirshenbaum, Chief Creative Officer at NSG/SWAT. “It’s a true priviledge to see one of America’s great heritage brands innovate and create breakthrough products and marketing.”

Debuting today across ESPN and Comedy Central, the TV spots (a :30 and a :15) feature Hall of Famer Babe Ruth—a Jockey wearer himself—who was known for being a real man’s man as well as a legendary athlete. Additionally, Jockey Sport is hitting the social media sphere with the connective tissue of an #EverydayAthlete campaign that will engage real guys and celebrate what it means to be an #EverydayAthlete.

No other underwear tested fights odor better or dries faster to help keep athletes cooler than Jockey Sport underwear.

The Jockey Sport collection features tops and bottoms in three fabrications, all of which include performance features: Cotton Performance; Microfiber Performance; and Pro Performance. The variety of styles and fabrications offers men the right gear attuned to their personal preference and needs.

Jockey Sport hits the retail market in May 2013, and can be purchased through major retailers or at