JOCKEY SIGNS MELVIN GORDON AS COMMUNITY AMBASSADOR FOR JOCKEY BEING FAMILY

Kenosha, Wis. – Jockey International, Inc. today announced that it has signed Kenosha native and professional football player Melvin Gordon as a community ambassador. Jockey has called Kenosha home since 1892. In his role, Gordon will collaborate with the company on community initiatives in support of Jockey Being Family Foundation, Ltd. (“Jockey Being Family”), Jockey’s corporate initiative, which provides post-adoption resources and support to help adoptive families stay together, forever.

“Melvin Gordon represents the very essence of Kenosha,” said Debra S. Waller, Chairman and CEO of Jockey, and founder of Jockey Being Family. “He is a quality young man, hard worker, makes a difference in the community and strives to always get better at his craft, on and off the field. He embodies everything Jockey, Jockey Being Family and our community stands for. He can make a real impact and we’re thrilled to have him.”

Gordon will also make appearances on behalf of Jockey and Jockey Being Family, highlighted by the inaugural Jockey Being Family® Gala and Golf in Lake Geneva, Wis. May 15-16, 2016.

“I’m extremely happy to join my hometown company, Jockey, as a community ambassador,” said Gordon. “I come from a strong family network, so I’ve always admired the Jockey brand and their community involvement with Jockey Being Family. I look forward to sharing their message and goodwill throughout the area.”

Gordon graduated from Kenosha Bradford (Wis.) High School in 2011 and went on to have an outstanding football career at the University of Wisconsin-Madison (UW). In his senior year at UW, Gordon was voted the top running back in the nation and second best player at any position. Gordon has had just as much success off the field serving in the community and excelling in the classroom – Gordon has volunteered at homeless shelters, coached youth football teams and received academic honors while at UW.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

Get Ready for a Whole New Sleep: Jockey Enters the Bedding Market

Get Ready for a Whole New Sleep: Jockey Enters the Bedding Market

New license partner Pacific Coast Feather to help create a premium line of soft, long-lasting bedding basics

KENOSHA, Wis. (October 1, 2015) – Jockey International, Inc. today announced a new licensing agreement with the country’s leading manufacturer of down and feather bedding, Pacific Coast Feather Company (PCFC). The new Jockey bedding collection debuted this week at the New York Homes Fashion Market. The brand will show a range of bedding basics including comforters, duvets, pillows, pillow protectors, feather beds, fiber beds, mattress pads, mattress toppers and mattress protectors.

Jockey’s commitment to innovation seamlessly aligns with PCFC’s knowledge of comfort and durability to create a premium line of soft, long-lasting bedding basics.

“Our consumers have always trusted Jockey against their skin. As America’s leading provider of intimates and underwear, we saw a unique opportunity to apply our innovative apparel technologies to the bedding space,” said Milou Gwyn, vice president of domestic licensing at Jockey. “We are thrilled to show our consumer how innovation and technology can change the way they sleep. Successfully upgrading bedding basics will further enforce Jockey’s position as a reliable provider of everyday essentials for the consumer.”

The partnership, brokered by the Joester Loria Group, will focus on innovating classic bedding basics by introducing Jockey’s technical apparel fabrics to PCFC’s long-tested comfort bedding techniques. Jockey’s supersoft fabric, previously applied to undergarments and activewear, is used to make duvets and pillows softer and less stiff. In development are stain-resistant textiles that will help keep at-home whites at their brightest. Additionally, moisture wicking and stay dry features will pair with temperature regulating technology that will yield breathable bedding to keep you cool through the night.

PCFC has been modernizing the bedding market since their inception in 1884. As a leading supplier of feather and down pillows to luxury hotels, the family-run business offers valuable insight into the needs of the consumer. Techniques for creating the softest, lightest, and fluffiest bedding were developed over many years of testing and creating new fabrication methods by combining European old-world craftsmanship with modern bedding innovations.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About Pacific Coast Feather Company

Pacific Coast Feather Company is the global leader in the basic bedding industry. Pillows, comforters, mattress pads, and feather beds from the Company offer premium quality, comfort, support and durability. As a family owned business, PCFC remains true to its heritage, following the uncompromising European traditions of craftsmanship established in 1884 by Company founder, Joseph Hanauer.

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Jockey International, Inc. Debuts Footwear

KENOSHA, Wis. (June 23, 2015) – Jockey International, Inc. today announced the launch of men’s and women’s casual footwear, a new licensed category for Jockey. The heritage American brand is partnering with internationally recognized footwear experts, The Eastman Group, to design, manufacture and market casual footwear, slippers, flip flops, and athleisure styles for men and women that deliver on Jockey’s tradition of innovation.

Jockey has been searching for the perfect partner with whom they can expand into the footwear space, a long-awaited category for the brand. Athleisure, a combination of casual and active lifestyles, will be the focus of the collection, filling a void in the industry with comfortable, casual and durable footwear for a variety of activity levels.

Founded in 1986, The Eastman Group specializes in technical fabrics and innovative techniques; the perfect match for Jockey whose mission is to provide high quality, comfortable and innovative apparel to consumers.

“We have found an ideal match with the Eastman Group, which has extensive knowledge of the footwear industry to pair with Jockey’s expertise in textile technology and comfort features,” said Milou Gwyn, Vice President of licensing at Jockey International, Inc. “This seamless integration of quality, cross-functional and technology-driven footwear falls perfectly in line with Jockey’s commitment to deliver innovative products.”

Jockey’s new men’s and women’s footwear collections will feature cutting edge materials which regulate temperature; cooling in warm weather and insulating in the cold. The shoes will also include moisture-wicking fabrics with anti-microbial properties; a must-have in footwear. The full collection will feature slippers in the fall months, sandals in the warmer seasons, and casual athleisure footwear year-round.

The new Jockey footwear collection will debut with a soft launch for the spring/summer 2016 season, with a full launch in fall/winter 2016.

About Jockey International, Inc.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The Eastman Group
The Eastman Group was founded in 1986 by footwear industry veterans, the Mizrachi family. With a vision of quality & value priced relationship, producing beautiful, quality footwear,  all offered at great prices, The Eastman Group brings industry experience and expertise to create footwear for some of the world’s leading apparel providers.

Summer Style is Saved by Skimmies® Slipshorts

Comedic actress and on-the-go mom Alyson Hannigan partners with Jockey
to promote its Skimmies® slipshort collection and help women avoid summer dressing dilemmas

KENOSHA, Wis. (June 9, 2015) – Today’s women spend many a summer night fretting about the next day’s outfit, planning every detail to stay on trend, as well as combat the elements of the season. They dread walking to work on those hot sticky days and are a bundle of nerves over the static cling that might leave their summer dress all bunched up. Visions of maintaining a simple grace while riding their bike through the city are blurred with nightmares of flashing a bit too much skin. Enter “The Solutionary™,” Jockey’s new dictionary of fearless solutions to define and conquer every summer fashion obstacle with Jockey Skimmies® slipshorts, an everyday underwear that smooths like a slip and covers like shorts.

To bring these funny and all too familiar fashion dilemmas to life, Jockey teamed up with actress Alyson Hannigan (“How I Met Your Mother,” “Buffy the Vampire Slayer,” “American Pie”) to create a series of online videos – highlighting The Solutionary™ – which will be featured on Jockey’s website. Women are #SavedBySkimmies when Alyson takes to the streets to intercept real-life fashion obstacles and helps the potential victims avoid embarrassment and confidently step out in the latest summer styles. The first of the films, entitled “Flash Cycle,” is set to debut on June 17 with three additional films rolling out in the following weeks.

“As women, and moms especially, there’s a code to help each other out when it comes to wardrobe malfunctions,” said Alyson Hannigan. “In creating the videos it was fun to intervene in situations all women can relate to. I’ll admit, while toting my daughters around, I juggle ‘The Flamingo’ almost daily and Jockey Skimmies has been the perfect solution. There is peace of mind that comes from walking out the door in my Skimmies and knowing I’m covered.”

The Solutionary™ includes the following fashion faux pas:

  • The Flash Cycle: a verb, trying to keep covered when an unexpected breeze picks up
  • The Flamingo: a verb, a multi-tasking mom technique used when the show must go on but showing too much skin isn’t in the script
  • The Shakedown: a verb, this classic move combines one part wiggle and two parts tug, brought about by all over static cling
  • The Namaste Dry: a noun, for when the hard work pays off but sweating it isn’t your style
  • The Friction Affliction: a noun, a bow-legged stride that aims to keep a dreaded thigh fire from ruining your day

Skimmies slipshorts are revolutionary lightweight underwear that cover your bum, keep panty lines to a minimum and offer anti-static defense to save the day. Skimmies are everyday underwear that smooth like a slip and cover like shorts without the constrictions of shapewear, so you can enjoy all that summer has to offer without worry: a picnic in the park, a bike ride, a new yoga class, an outdoor concert … the list goes on and on.

“Skimmies save women from the sweaty, static-ky and skirty moments of summer,” said Jessica Burns, director of integrated marketing and communications at Jockey. “By eliminating fears of overexposure and friction, Skimmies slipshorts allow women to comfortably and confidently tackle summer fashion moments head on.”

To view The Solutionary™ videos starring Alyson Hannigan and hilarious unscripted content that resulted, visit Jockey.com/SavedBySkimmies.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

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IMAGE DISTRIBUTED FOR JOCKEY SKIMMIES. The Solutionary(TM), Jockey's new dictionary of fearless solutions to design and conquer every summer fashion obstacle with Jockey Skimmies(R) slipshorts, features fashion faux pas such as The Flash Cycle.

The Solutionary(TM), Jockey’s new dictionary of fearless solutions to design and conquer every summer fashion obstacle with Jockey Skimmies(R) slipshorts, features fashion faux pas such as The Flash Cycle.

IMAGE DISTRIBUTED FOR JOCKEY SKIMMIES - Actress Alyson Hannigan passes out Jockey Skimmies(R) slipshorts to help women avoid embarrassing fashion mishaps while filming scenes for The Solutionary(TM) video series on Wednesday, June 3, 2015 in Los Angeles. The video series will debut on jockey.com/savedbyskimmes in mid-June.  (Photo by Jordan Strauss/Invision for Jockey Skimmies/AP Images)

Actress Alyson Hannigan passes out Jockey Skimmies(R) slipshorts to help women avoid embarrassing fashion mishaps while filming scenes for The Solutionary(TM) video series on Wednesday, June 3, 2015 in Los Angeles. The video series will debut on jockey.com/savedbyskimmes in mid-June.

Jockey Supports Madison Bumgarner’s Greatness

In support of the world’s greatest Bum, Jockey created limited-edition “MadBum” underwear 

KENOSHA, Wis. (Oct. 29, 2014) – Three championships. One great Bum. In support of Madison Bumgarner’s third championship and one of the greatest baseball performances in postseason history, Jockey International, Inc. Jockey International, Inc. today unveiled Jockey “MadBum” underwear as part of its ongoing Supporting Greatness campaign. The Supporting Greatness campaign – on TV, in print, online, outdoor and through media partners – showcases the greatness of Jockey’s quality-crafted products, and the great men who were supported by them. The campaign currently features historical greats Babe Ruth, Buzz Aldrin and George Patton.

“Jockey is an iconic American brand that has supported baseball and the greatness of its players for years,” said Madison “MadBum” Bumgarner. “I’m proud to wear Jockey and celebrate this championship with my teammates and the great ‘bums’ everywhere.”

“Jockey’s Supporting Greatness campaign recognizes and honors individuals who have achieved greatnesss,” said Dustin Cohn, CMO of Jockey International, Inc. “Madison Bumgarner is one of the all-time postseason greats with a name that’s a perfect fit for the Jockey brand.  We’re proud he wears Jockey and congratulate him on a 3rd championship.”

A limited quantity of “MadBum” underwear will be distributed at celebrations around the city tonight and at the championship parade in San Francisco. For more information on the Supporting Greatness campaign, visit SupportingGreatness.com or join the #SupportingGreatness and #MadBum conversation on Twitter with @Jockey.

About Jockey International, Inc.
Founded in 1876, Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY1, visit our blog, and follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

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Jockey Unveils New Men’s Marketing Campaign “Supporting Greatness”

JOCKEY UNVEILS NEW MEN’S MARKETING CAMPAIGN “SUPPORTING GREATNESS”

Multi-faceted program built on “Quality Crafted” products features baseball legend Babe Ruth, astronaut Buzz Aldrin and General George Patton 

KENOSHA, Wis. (August 19, 2014) – Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.

This multi-channel TV, print and digital campaign plays on the triple entendre of “Supporting Greatness”: literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey’s features and benefits support great quality.

The broadcast, print and digital elements ask audiences to imagine what further greatness these men could have achieved with modern-day Jockey underwear as the campaign depicts Babe Ruth hitting a home run, Buzz Aldrin walking on the moon and General Patton leading his men to victory, and marry the historical feats with a modern-day depiction of how underneath their respective pinstripes, spacesuit, and camouflage uniforms, Jockey underwear was supporting them along the way.

“Jockey has been supporting great men since 1876 and is known as one of America’s premier heritage brands based on its rich history of quality-crafted and innovative products,” said Dustin Cohn, CMO of Jockey International, Inc. “We are uniquely positioned like no other underwear brand to tap our history and celebrate our legacy by featuring some of the great men the brand has supported with innovative, quality-crafted products.”

Jockey has been a pioneer in the underwear category from the very beginning: inventing the men’s brief in 1934; pioneering the movement of stitching the brand on the waistband and putting well-known athletes in underwear for advertisements; and continuing to be dedicated to creating the highest quality, most durable product possible.

The campaign will debut across some of the country’s biggest media properties, including ESPN, “Monday Night Football,” Esquire, GQ, Sports Illustrated, cbssports.com and more.

New York City-based Droga5 developed print, digital and TV creative; GRP Media of Chicago is the media partner; and Zeno Group of New York provides PR support for the campaign.

For more information on the campaign and to see the TV spot, print ads and more, visit SupportingGreatness.com.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on FacebookTwitterPinterestInstagram and YouTube.

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Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

It’s a Boy…and a Girl!

Jockey International, Inc. Announces Baby Jockey with Gerber Childrenswear

KENOSHA, WI. (August 5, 2014) – With happiness and love, Jockey International, Inc. proudly announces the newest addition to the Jockey family: Baby Jockey. Jockey—the iconic apparel brand—is partnering with Gerber Childrenswear to launch this adorable and extra soft line of baby clothes.

Aligning with their commitment to provide on-trend yet functional products, Baby Jockey’s styles are fabricated from cotton interlock (95%) and spandex (5%) for ease of movement and comfort. The collection also includes features such as lap shoulders for easy over-the-head dressing, and snap-crotch or full-front openings for simplified diaper changing.

“We are thrilled to partner with Gerber Childrenswear,” said Milou Gwyn, vice president of licensing at Jockey. “Their commitment to creating fine products, as well as their market share and industry expertise, is a huge asset for us. Furthermore, both the Gerber and Jockey brands share a unique American heritage and a commitment to quality.”

The Baby Jockey collection for boys and girls includes bodysuits, sleep ‘n play outfits, accessories and pant sets ranging in sizes 0-3 to 24 months. While Baby Jockey’s girls’ collection includes ruffle detailing, floral applique embroidery and shirred necklines, Baby Jockey’s boys’ collection incorporates rich colors and playful designs and screen prints.

“The Gerber Childrenswear licensing strategy is to pursue brands that are evergreen and at the top in their category, and Jockey clearly fits this criterion,” says Jeanne Dullea, senior vice president of business development and marketing at Gerber Childrenswear. “The Jockey brand resonates with the consumer in quality, fit and comfort, which is what mothers look for when shopping for children’s clothing.”

While Baby Jockey’s girls’ collection enjoyed an early release on Jockey.com in June, Baby Jockey’s boys’ collection will launch in late September 2014. Baby Jockey will be available on Jockey.com, as well as at additional retailers such as Babies “R” Us, Belk and Amazon.com.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Gerber Childrenswear LLC

Gerber Childrenswear LLC is a leading socially responsible marketer of children’s everyday basic/fashion apparel and related products which it offers under some of the world’s trusted brands.  Licensed brands include our flagship brand, Gerber®, as well as Jockey® and NFL®.  Proprietary brands include Onesies® brand and Always Baby®.  The company sells layette, sleepwear, playwear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution.  For additional information about the company, please visit www.Gerberchildrenswear.com.

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

Jockey Supports New Babe Ruth Gallery at the Baseball Hall of Fame and Museum

“Babe Ruth: His Life and Legend” will debut Friday, June 13 in Cooperstown, NY

 

KENOSHA, Wis. (June 13, 2014) – Jockey International, Inc. today announced that it is supporting the National Baseball Hall of Fame and Museum through the opening of the new Babe Ruth Gallery. Babe Ruth: His Life and Legend debuts today at the Cooperstown, N.Y. shrine as the baseball world marks the 100th anniversary season of his big league debut – July 11, 1914.

Babe Ruth was a Jockey brand endorser in the 1930s and ‘40s, appearing in print ads for the iconic innerwear brand. Last year, Babe Ruth made a cameo appearance in a Jockey Sport commercial in support of its new sport performance underwear line.

“Babe Ruth is an icon not only in baseball but American sports as his achievements have stood the test of time, and Jockey is honored to have this opportunity to show our respect and admiration for him,” said Dustin Cohn, svp and chief marketing officer at Jockey. “He is very deserving of this honor and exhibit, allowing his greatness to be appreciated for generations to come.”

Cohn continued, “Jockey has a rich history of athletes endorsing the brand and Babe Ruth was one of the first to join the Jockey family in the 1930s, paving the way for a long-standing relationship built on mutual admiration.”

The Museum has long allocated precious exhibit space to Ruth – a member of the inaugural Class of 1936 at the Hall of Fame – but the new 180-square foot presentation will feature a completely fresh look. The new exhibit will be located on the Museum’s second floor and feature rare documents like the agreement that transferred Ruth from the Baltimore Orioles of the International League to the Red Sox in 1914, and memorable artifacts such as the jersey Ruth wore on June 13, 1948 at his retired number ceremony.

For more information on the new Babe Ruth exhibit, please visit www.baseballhall.org/hof/ruth-babe.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About The National Baseball Hall of Fame and Museum

The National Baseball Hall of Fame and Museum is an independent not-for-profit educational institution, dedicated to fostering an appreciation of the historical development of baseball and its impact on our culture by collecting, preserving, exhibiting and interpreting its collections for a global audience as well as honoring those who have made outstanding contributions to our National Pastime. Opening its doors for the first time on June 12, 1939, the Hall of Fame has stood as the definitive repository of the game’s treasures and as a symbol of the most profound individual honor bestowed on an athlete. It is every fan’s “Field of Dreams,” with its stories, legends and magic shared from generation to generation.

 

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Comfort Zone Crisis: Jockey study reveals women are stuck in a rut

Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe, urges women across America to expand their comfort zone with Skimmies® slipshorts 

KENOSHA, Wis. (May 27, 2014) – Women across America have gotten a little too comfortable- at least when it comes to their fashion choices.  A recent survey conducted online among over 1,000 U.S. women (ages 18+) by Harris Poll on behalf of Jockey International, Inc. in April 2014, revealed a comfort zone crisis where fashion choices have gone stale with 65 percent of women stating they have one or two main go-to outfits they wear often. Findings also showed that “comfort is queen,” with a whopping 81 percent saying they pick comfort over fashion when getting dressed. At Jockey, comfort and fashion aren’t mutually exclusive. So, the iconic apparel brand today announced the launch of Seize the Day in Skimmies® challenge with stylist and fashion icon, Rachel Zoe.

For the next four weeks on Jockey’s Facebook page, Jockey and Rachel Zoe are challenging the women of America to Seize the Day in Skimmies® and expand their fashion comfort zones with a series of fun and fashionable daily challenges. Every day from May 27 – June 20 women will be presented with a new challenge, some directly from Rachel Zoe herself, such as:

  • Confront a fashion fear: wear a style you have always been afraid of and share in that picture or video.
  • Put on your favorite spring skirt or dress and then twirl!
  • Make someone’s day: share a picture or video of you giving a compliment to a stranger.

Women will be asked to upload a video or picture of them doing the daily challenge with the hashtag #SkimmiesPromo. Everyone who participates gets a chance to win a free pair of Skimmies slipshorts and other great prizes. One grand prize winner will receive $5,000 towards the trip of a lifetime; a style consultation with Rachel Zoe Studio via Skype; $1,000 towards a shopping spree; an autographed copy of Rachel Zoe’s new book Living in Style: Inspiration and Advice for Everyday Glamour; and a year’s supply of Skimmies slipshorts.

“Skimmies slipshorts provide seamless modesty so women can comfortably wear skirts and dresses anytime, anywhere,” said Dustin Cohn, chief marketing officer at Jockey. “This program is a great way for Jockey to engage with women and demonstrate that fashion and comfort can go hand-in-hand.”

Skimmies slipshorts are a whole new kind of underwear that smooth like a slip and cover like shorts. In Skimmies slipshorts, comfort extends to skirts, dresses, almost anything; they are a must-have accessory that helps to expand your wardrobe options — and your fashion comfort zone. With Skimmies slipshorts, you can say goodbye to panty lines; chaffing and over-exposure; and get lightweight, non-constricting coverage – great for the days unexpected adventures. They give women the freedom to unlock their wardrobe’s potential and wear whatever they want, whenever they want.

“When you’re comfortable in your look, it’s impossible not to exude confidence,” said Rachel Zoe. “Jockey’s Skimmies slipshorts are a must-have in every woman’s wardrobe; they are seamless under flowy skirts, dresses, even trousers. I can’t wait to see what women submit and how they seize the day.”

 The Comfort Zone Crisis

Fashion vs Comfort

  • More than half of women (52%) have trouble finding an outfit that is fashionable and comfortable
  • About half (49%) of women want to be more active at a moment’s notice when wearing a skirt/dress

Women are stuck in a rut…

  • About half (48%) of women feel they are stuck in a rut with their every day routine
  • Nearly three-fifths (57%) of women with kids in the household are more likely to feel they are stuck in a rut with their everyday routine than  women without kids in the household (44%)

And want to break out of it

  • More than half (56%) wish they could find tips or solutions to expand their comfort zone when it comes to their wardrobe
  • 60% look for inspiration to help break through their daily routines

No purchase necessary. Promotions runs May 27 – June 20. For official rules and more information, please visit Jockey’s Facebook page.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jockey International Inc. from April 7-9, 2014 among 1,062 adult women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Faith Borland at faith@pdcpr.net.

About Jockey International, Inc.

Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.

About Rachel Zoe

Having immersed herself in fashion and design for over two decades, Rachel Zoe has been heralded as one of the most influential forces working in the industry today. Through her work as a stylist, her eponymous contemporary collection, her digital media division, which includes the online style destination, The Zoe Report, and many entrepreneurial endeavors, Rachel has made her own brand of everyday glamour accessible to all. Rachel has authored two New York Times Best Selling books including Style A to Zoe in 2007, and most recently, Living In Style, which was released in March 2014. Rachel lives in Los Angeles with her husband Rodger, and their sons, Skyler Morrison and Kaius Jagger.

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Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection

Jockey International, Inc. Announces Licensing Partnership with Intradeco for New Men’s Sleepwear Collection 

KENOSHA, Wis. (January 9, 2014) – Jockey International, Inc., today, announces a licensing partnership with global apparel supplier, Intradeco. Jockey – a leading manufacturer and marketer of apparel products –is partnering with Intradeco for their expertise in sleepwear and thermals to launch a new Men’s Sleepwear Collection. Jockey will also license to Intradeco men’s and women’s thermals and baselayer. This is the first partnership between the two companies.

“We are thrilled to partner with Intradeco and leverage their expertise as industry leaders for Jockey’s new Men’s Sleepwear collection,” said Milou Gwyn, VP Licensing, Jockey International, Inc. “Their excellence in design, as well as their skill in sourcing and manufacturing, are valuable assets. Further, Intradeco and Jockey share a compatible corporate culture, a commitment to quality and high ethical standards.”

The Jockey Men’s Sleepwear Collection will leverage the brand’s innovation in fabrics and national distribution. Intradeco brings their expertise in design, sourcing, and sales to the partnership. Together, a collection has been developed that is on brand and unique to the marketplace.

The Jockey Men’s Sleepwear Collection will feature classic styles including robes, sleepwear pants and gift sets; in fabrications such as flannel, jersey knit and waffle. Styles will be available wherever Jockey products are sold.

The Jockey men’s sleepwear collection will launch in fall 2014.

About Jockey International, Inc.

Jockey International, Inc. is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in major department and specialty stores in more than 120 countries around the world. With headquarters in Kenosha, Wis., Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers’ needs continues to be our company’s hallmark. Need more Jockey in your life? Shop us at Jockey.com, call us at 1-800-JOCKEY-1, visit our blog, follow us on Facebook, Twitter, Instagram, Pinterest and YouTube.

About Intradeco Apparel

Intradeco is a socially responsible vertical manufacturer of textiles and finished goods based in El Salvador and Nicaragua. Since 1982, Intradeco Apparel has been a world class apparel supplier to the US apparel market. Intradeco wholly owns fully vertical operations in Central America in conjunction with operating global sourcing. The company’s operations have grown worldwide, employing more than 6,500 people. Intradeco continues to supply quality fashion basics and thermal underwear, and has implemented major sustainable manufacturing processes. The company oversees production in Central America through its subsidiaries – Inmobiliaria Apopa, Intradesa, and Prone. They have sales, design studios, and merchandising offices in Manhattan, Bentonville, and Miami. While operate their own state of the art distribution facilities in El Salvador and Miami, and maintain a network of distribution facilities in the west coast and northeast.