We’re Moving! Kenosha Factory Store Grand Opening

Join us this weekend for a Grand Re-Opening celebration!  The Jockey® Factory Store in Kenosha has moved to a new location in downtown Kenosha, WI.  Stop in and shop the new store to enjoy special events running May 27 – May 31, 2011.  On May 31st, from 5-6:30 p.m., Pro Quarterback, and Jockey® spokesperson Tim Tebow will be on site for an exclusive meet and greet.  Be one of the first 500 guests to arrive on May 31st and receive a free gift bag filled with Jockey® products.

Plus, you can save even more this weekend ONLY when you check-in at any Jockey® store through Facebook Places. Visit the Jockey® Kenosha Factory Store May 27th-30th and get an additional 20% OFF your entire purchase when you check-in via your smart phone. Don’t forget, you must be physically present to check-in and receive the discount.  Not sure how to check in? No problem, our sales associates can help you out; simply bring your smartphone to the Kenosha Jockey® store when you shop.

We hope to see you there!

New store location:
5500 6th Avenue
Kenosha, WI
262-654-5737

Jockey Launches NEW May Catalog 2011

Be the first to shop our newest arrivals! Our May Catalog is full of bright new hues, prints and styles, perfect for summer. Our top picks from the May Catalog include:

Ultimates® Sleepwear
Mix and match ultra-light and comfy styles for sleep and lounge.

No Panty Line Promise® Tactel® styles
You’re going to love the bright new summer daisy print!

Naturals Collection
These smooth and seamless styles are perfect for warmer temps. Plus, check out the pretty new shades!

Fashion Boxers
Mix and match our Jockey® Fashion Boxer, Seamless Waistband Boxer and Elance® Knit Boxer, 2 for $22.
(Your dress shirts will have color envy.)

Euro Sport Microfiber Mesh
Moisture-wicking and breathable styles will keep you cool and dry on hot summer days.

Men’s & Women’s Jockey® Staycool
Engineered to help you feel up to 3° cooler Jockey® staycool styles are warm weather must-haves. Check out the new colors in our men’s and women’s staycool collection.

Want more? See all the new arrivals now: shop May catalog »

Max Out Your Workout With Jockey Underwear

Did you know that Jockey® has men’s sport underwear styles designed to help you stay on top of your game? Our men’s Sport Performance and Euro Sport Microfiber Mesh collections offer a moisture-wicking fabric blend that helps to cool and dry during your most intense workouts.
Learn more about the collections:

Sport Performance
-Polyester/ Spandex blend is light and smooth
-The stretch provides athletic mobility
-A secure H-fly design provides extra support
-Underwear styles include: Low-Rise Brief, Trunk, Boxer Brief and Midway® Brief

Euro Sport Microfiber Mesh
-Ultra-smooth microfiber fabric blend
-Mesh panels provide targeted airflow
-No-fly pouch provides maximum support
-Underwear styles include: Urban Brief, Boxer Brief, Midway® Brief

Now That’s Cool Underwear! Jockey Launches Jockey staycool

We want people to wear cool underwear. Really. Jockey is introducing Jockey® staycool, innovative underwear for men and women that regulates skin temperature, helping to keep the wearer feeling cool and comfortable all day long.

Jockey® staycool (http://www.jockeystaycool.com/) incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the skin and your garment by regulating temperature.

 Jockey is the first company to market both women’s and men’s underwear treated with Outlast® technology to the U.S. market, which was  originally developed for NASA to help balance temperature fluctuations in space.

“Jockey has always emphasized innovation and comfort,” said Jockey President and Chief Operating Officer Ed Emma. “The new Jockey® staycool collection really takes underwear to the next level by offering a solution to helps consumers stay cool and more comfortable, and we believe that people will absolutely love it.”  

 Women’s Jockey® staycool garments are made from 95% Cotton/5% Spandex and men’s are 100% cotton. The Jockey® staycool line currently includes:

  • For Women: Reversible Crew Neck / V-Neck Shirt; Reversible Crew Neck/V-Neck Tank; Bikini; Hi Cut; Modern Brief
  • For Men: Crew Neck T-Shirt; V-Neck T-Shirt; Low Rise Brief; Boxer Brief; Athletic Midway Brief

 The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.

 Tim Tebow, pro quarterback and Heisman trophy winner, says he wears Jockey® staycool as often as he can. “What I like about Jockey® staycool is that it just feels great, fits me well, and keeps me cool and comfortable. And hey, if it’s good enough for astronauts, it’s good enough for me!”

Look for the Jockey® staycool online, print, in-store and TV campaign featuring Tim Tebow.

 Plus, find out why Tim Tebow’s t-shirt is cooler than yours and take the Jockey® staycool Challenge—you might win a chance to meet Tim during a VIP weekend getaway! Visit the Jockey® facebook page to learn more about Jockey® staycool and to register for a chance to win one of two grand prizes: a VIP trip for two to New York City to meet Tim Tebow and enjoy a $250 shopping spree, or a VIP trip for two to meet Tim at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass. The contest starts March 16, 2011.

 The Jockey® staycool feeling:

  • In blind touch tests, the majority of those asked to identify the Jockey® staycool t-shirt did so successfully, concluding that the Jockey® staycool t-shirt literally felt cooler to the touch!
  • The “feeling” of Jockey® staycool is otherwise more subtle: The soft, cotton garments wear no differently than other high quality cotton underwear, but the built-in technology means that they’re working to keep you more cool and comfortable—something wearers notice and appreciate.

 Outlast  is a worldwide pioneer in developing temperature-regulation technology, and Outlast® technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast® technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market. 

Download Jockey® Staycool images, videos, info at jockeystaycool.com/media (http://www.jockeystaycool.com/media).

Fall is in the air: Get the essentials!

The days of summer are quickly coming to an end, and the crisp fall air is starting to blow in.  Don’t fret over what to wear!  We have 5 great ways to keep you comfy, stylish and warm this season!

 Our 5 fall essentials (straight from our lookbook ):

1. Thermals
 Layer up and keep warm with long sleeve thermal henleys, crew and v-neck style long sleeve tops and long Johns.  Fashionable colors and prints make our men’s and women’s thermal styles a fall must-have.

 2. Sleepwear
Shorter days mean more time in your PJ’s!  Get a restful night’s sleep in our new selection of women’s sleepwear bottoms, tops and sleep shirts

3. Sportswear
Mild-weather workouts will be a blast with our men’s and women’s activewear styles!  Gear up with active tanks, tees, bottoms, hoodies and more!

4. Socks & hosiery
Treat your feet right and add fashion to your fall wardrobe.  Guys, step up your look with our selection of athletic, casual, and dress socks.  Ladies, add fashion to your feet with colorful hosiery styles or get comfy in any of our other women’s sock styles

5. Layering Pieces
Take your favorite Jockey® layering pieces from summer to fall.  Create a trendy fall with our men’s and women’s tanks and tees.  Pair them up with a Jockey® hoodies, jacket or stylish top for the perfect fall look.

Do you have any other fall essentials?  We’d love to hear!  Shop all of our fall styles, or any of your other Jockey® favorites!