Fresh for Summer: Jockey’s NEW July 2011 Catalog

With every season comes new fashion must-haves. Blossoming with bright colors and warm prints, our July catalog is filled with summertime favorites. Here are some of our top picks:

Men’s and Women’s Jockey® Staycool Collection:
With temperature regulating technology, you can stay up to 3 degrees cooler on the hottest summer days. Our men’s staycool collection offers 100% cotton underwear and t-shirt styles in convenient multipacks. Our women’s staycool collection features comfortable cotton-spandex underwear silhouettes in bright 3-packs. Plus, shop our reversible t-shirt and tank top styles for two cool looks in one!

Elance® Supersoft Collection:
Add a little luxury to your everyday favorites. Offering a feel softer than cotton with a cool, light touch, these styles offer a perfect fit. Plus, choose from new colors, just in!

GO Stretch Classic:
Ultra-light styles provide the comfort necessary for your on-the-go summer lifestyle. Added stretch and a contoured fly provide maximum support.

Sport Performance:
Stay on top of your game. Our sport performance collection provides a moisture-wicking fabric blend and athletic stretch for mobility.

See our video of International Rugby Star Dan Carter putting the Jockey® sport collection to the ultimate test. Watch »

No Panty Line Promise® Collection:
Designed with a beautifully soft and light fit, you can wear your favorite summer outfit’s worry (& panty line) free. Choose from breathable, cotton like Modal, luxuriously soft Luxe and silky-smooth Tactel® styles.

Loving our favorites? Shop our July catalog and try them for yourself.

Have an iPad®? Click here to download our FREE iPad® App »

Happy Shopping!

Tim’s Birthday Picks!

Tim rockin' out Hello to all in cyberspace.  Being an Email Marketing Analyst, it’s my job to deploy Jockey® emails and dive into the analytics once the campaigns have completed.  Needless to say, blogs aren’t really my forte.  When I first heard the design concept of employee birthday e-mails I thought, “seems like a cool idea, but I’m glad I don’t have to be featured.”  Well, since I am writing this blog post about my photo shoot and birthday email campaign, you can see things didn’t work out quite as planned.  And, to be honest, I’m happy they didn’t.

I was asked to come up with an email theme/idea to display my favorite Jockey products. This was a task I took very seriously.  I wanted to be creative and show my personality.  Since many of you don’t know me, I consider myself a bit of a character.  So, for this email, I channeled my inner Tom Cruise (from Risky Business), and hiked up to our studio for my personal photo shoot.  I have no shame, so it was pretty easy for me to ham it up in front of the camera and the cameraman — even if I was only in my Jockey® staycool V-Neck Tee , Jockey Signature boxers and Go Tech socks.

I’ve been with Jockey for just over 6 months and I never thought I’d find myself in front of a camera modeling my favorite Jockey® products.  The whole experience was surreal for me.  As you’ll see from the picture, no matter what your age, you can always rock out with awesome Jockey® products!  WINNING!

To Dad’s We Appreciate and Celebrate!

Dad’s… they sure are amazing aren’t they?  With Father’s Day right around the corner, the question we’re asking is — what do you get the man that does it all?  It is no easy task to shop for the “dad-of-all-trades.” So, this year, we’re helping you out with our Father’s Day Gift Guide, filled with styles dad is sure to love.

Whether it was the time he taught you how to ride your first bike, change the oil in your first car or reassure you that the scary noise you kept hearing underneath the bed was NOT a monster – Dad has always been there offering his support.  Show dad your appreciation for all that he does with the gift of comfort from his favorite Jockey® collection.  From everyday essentials like socks, boxers and t-shirts to our sport performance and Jockey® staycool collections (that’s right, even dads can be cool!), we’ve got something for every dad.

To make this day even more special — we’re taking $10 OFF your $50 purchase on men’s styles.  That means you can spoil dad just a little bit more!  Stop by Jockey.com® between 6/8-6/19 to get in on these savings.  Plus, be sure to enter coupon code JKYDAD at checkout.

To all the dads out there, we wish you a Happy Father’s Day!

Find your gift »

As always, we’d love to hear some of your dad’s Jockey® favorites!  Oh, and don’t forget to share something that your dad taught you, too!

Jockey Celebrates New Factory Store with Tim Tebow Meet and Greet

On May 31, hundreds of fans and supporters came out to help us celebrate the grand re-opening of our new downtownJockey® Factory Store in Kenosha, WI. For an added bonus, visitors were able to enjoy a special meet and greet with NFL Quarterback and Jockey® spokesperson, Tim Tebow.

Before the event began, Jockey® employees teamed up to pack and prepare gift bags for the first 500 guests. Inside the bag, event-goers received: two pieces ofJockey® staycool underwear, mini brief key chain, 20% off coupons to use on their next purchase, two lotion/soap sets, and a Jockey® Factory Store water bottle. (Not a shabby bag of goodies!)

Decorated in the Florida Gators and Denver Broncos blue and orange, fans eagerly awaited the arrival of the evening’s special guest. The crowd featured local business professionals, Kenosha residents, Jockey and Tebow fans along with many more.

The opening ceremonies included a brief welcome message from Jockey® CEO Debra Waller and Tim Tebow, topped off by the official celebratory cutting of the ribbon (or as we do it, the Jockey® waistband). Then, as event visitors entered the store, they were each greeted with their very own Jockey® gift bag. In addition, all fans were able to enter their name into a raffle for a chance to win an autographed copy of Tim Tebow’s new book “Through My Eyes” along with other signed memorabilia. Fans had the opportunity to enjoy their very own mini photo-shoot with Tim Tebow. For those unable to make it inside (it was a full house!), Tim made sure they knew he hadn’t forgotten about them. He delivered a little “Tebow time” by taking a stroll down 6th Ave to shake hands and pose for pictures. We also made sure everyone in line outside received their Jockey® gift bag.

As the night proceeded, fans continued to pack the house, spreading enthusiasm and creating a buzz all throughout downtown Kenosha. With the cameras flashing, laughs were shared and memories were made. In addition to the exciting Tim Tebow meet and greet fans enjoyed tremendous in-store savings. With 30-75% off everyday savings coupled with an additional 20% off for guests using the Facebook Places ‘check-in’ feature on their smart phone — this event had a little something for everyone.

The event was a blast, and we were sad to see it end. We want to give a special thank you to everyone who came out and helped celebrate the grand re-opening of our new Jockey® Factory Store in downtown Kenosha! We certainly had fun and we hope you did too! Oh, and meeting Tim Tebow, that was pretty awesome, too!

Enjoy our special photo gallery of all the highlights. (Simply click the individual photos to enlarge.)

We’re Moving! Kenosha Factory Store Grand Opening

Join us this weekend for a Grand Re-Opening celebration!  The Jockey® Factory Store in Kenosha has moved to a new location in downtown Kenosha, WI.  Stop in and shop the new store to enjoy special events running May 27 – May 31, 2011.  On May 31st, from 5-6:30 p.m., Pro Quarterback, and Jockey® spokesperson Tim Tebow will be on site for an exclusive meet and greet.  Be one of the first 500 guests to arrive on May 31st and receive a free gift bag filled with Jockey® products.

Plus, you can save even more this weekend ONLY when you check-in at any Jockey® store through Facebook Places. Visit the Jockey® Kenosha Factory Store May 27th-30th and get an additional 20% OFF your entire purchase when you check-in via your smart phone. Don’t forget, you must be physically present to check-in and receive the discount.  Not sure how to check in? No problem, our sales associates can help you out; simply bring your smartphone to the Kenosha Jockey® store when you shop.

We hope to see you there!

New store location:
5500 6th Avenue
Kenosha, WI
262-654-5737

Jockey Launches NEW May Catalog 2011

Be the first to shop our newest arrivals! Our May Catalog is full of bright new hues, prints and styles, perfect for summer. Our top picks from the May Catalog include:

Ultimates® Sleepwear
Mix and match ultra-light and comfy styles for sleep and lounge.

No Panty Line Promise® Tactel® styles
You’re going to love the bright new summer daisy print!

Naturals Collection
These smooth and seamless styles are perfect for warmer temps. Plus, check out the pretty new shades!

Fashion Boxers
Mix and match our Jockey® Fashion Boxer, Seamless Waistband Boxer and Elance® Knit Boxer, 2 for $22.
(Your dress shirts will have color envy.)

Euro Sport Microfiber Mesh
Moisture-wicking and breathable styles will keep you cool and dry on hot summer days.

Men’s & Women’s Jockey® Staycool
Engineered to help you feel up to 3° cooler Jockey® staycool styles are warm weather must-haves. Check out the new colors in our men’s and women’s staycool collection.

Want more? See all the new arrivals now: shop May catalog »

Max Out Your Workout With Jockey Underwear

Did you know that Jockey® has men’s sport underwear styles designed to help you stay on top of your game? Our men’s Sport Performance and Euro Sport Microfiber Mesh collections offer a moisture-wicking fabric blend that helps to cool and dry during your most intense workouts.
Learn more about the collections:

Sport Performance
-Polyester/ Spandex blend is light and smooth
-The stretch provides athletic mobility
-A secure H-fly design provides extra support
-Underwear styles include: Low-Rise Brief, Trunk, Boxer Brief and Midway® Brief

Euro Sport Microfiber Mesh
-Ultra-smooth microfiber fabric blend
-Mesh panels provide targeted airflow
-No-fly pouch provides maximum support
-Underwear styles include: Urban Brief, Boxer Brief, Midway® Brief

Now That’s Cool Underwear! Jockey Launches Jockey staycool

We want people to wear cool underwear. Really. Jockey is introducing Jockey® staycool, innovative underwear for men and women that regulates skin temperature, helping to keep the wearer feeling cool and comfortable all day long.

Jockey® staycool (http://www.jockeystaycool.com/) incorporates an Outlast® technology treatment that uses phase change materials (PCMs) that absorb, store and release excess heat to maintain optimal external body temperature. The treatment is printed onto the fabric, creating an invisible microclimate of comfort between the skin and your garment by regulating temperature.

 Jockey is the first company to market both women’s and men’s underwear treated with Outlast® technology to the U.S. market, which was  originally developed for NASA to help balance temperature fluctuations in space.

“Jockey has always emphasized innovation and comfort,” said Jockey President and Chief Operating Officer Ed Emma. “The new Jockey® staycool collection really takes underwear to the next level by offering a solution to helps consumers stay cool and more comfortable, and we believe that people will absolutely love it.”  

 Women’s Jockey® staycool garments are made from 95% Cotton/5% Spandex and men’s are 100% cotton. The Jockey® staycool line currently includes:

  • For Women: Reversible Crew Neck / V-Neck Shirt; Reversible Crew Neck/V-Neck Tank; Bikini; Hi Cut; Modern Brief
  • For Men: Crew Neck T-Shirt; V-Neck T-Shirt; Low Rise Brief; Boxer Brief; Athletic Midway Brief

 The Jockey® staycool line is available in multiple colors with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.

 Tim Tebow, pro quarterback and Heisman trophy winner, says he wears Jockey® staycool as often as he can. “What I like about Jockey® staycool is that it just feels great, fits me well, and keeps me cool and comfortable. And hey, if it’s good enough for astronauts, it’s good enough for me!”

Look for the Jockey® staycool online, print, in-store and TV campaign featuring Tim Tebow.

 Plus, find out why Tim Tebow’s t-shirt is cooler than yours and take the Jockey® staycool Challenge—you might win a chance to meet Tim during a VIP weekend getaway! Visit the Jockey® facebook page to learn more about Jockey® staycool and to register for a chance to win one of two grand prizes: a VIP trip for two to New York City to meet Tim Tebow and enjoy a $250 shopping spree, or a VIP trip for two to meet Tim at the Tim Tebow Foundation Celebrity Golf Classic at TPC Sawgrass. The contest starts March 16, 2011.

 The Jockey® staycool feeling:

  • In blind touch tests, the majority of those asked to identify the Jockey® staycool t-shirt did so successfully, concluding that the Jockey® staycool t-shirt literally felt cooler to the touch!
  • The “feeling” of Jockey® staycool is otherwise more subtle: The soft, cotton garments wear no differently than other high quality cotton underwear, but the built-in technology means that they’re working to keep you more cool and comfortable—something wearers notice and appreciate.

 Outlast  is a worldwide pioneer in developing temperature-regulation technology, and Outlast® technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast® technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market. 

Download Jockey® Staycool images, videos, info at jockeystaycool.com/media (http://www.jockeystaycool.com/media).

Fall is in the air: Get the essentials!

The days of summer are quickly coming to an end, and the crisp fall air is starting to blow in.  Don’t fret over what to wear!  We have 5 great ways to keep you comfy, stylish and warm this season!

 Our 5 fall essentials (straight from our lookbook ):

1. Thermals
 Layer up and keep warm with long sleeve thermal henleys, crew and v-neck style long sleeve tops and long Johns.  Fashionable colors and prints make our men’s and women’s thermal styles a fall must-have.

 2. Sleepwear
Shorter days mean more time in your PJ’s!  Get a restful night’s sleep in our new selection of women’s sleepwear bottoms, tops and sleep shirts

3. Sportswear
Mild-weather workouts will be a blast with our men’s and women’s activewear styles!  Gear up with active tanks, tees, bottoms, hoodies and more!

4. Socks & hosiery
Treat your feet right and add fashion to your fall wardrobe.  Guys, step up your look with our selection of athletic, casual, and dress socks.  Ladies, add fashion to your feet with colorful hosiery styles or get comfy in any of our other women’s sock styles

5. Layering Pieces
Take your favorite Jockey® layering pieces from summer to fall.  Create a trendy fall with our men’s and women’s tanks and tees.  Pair them up with a Jockey® hoodies, jacket or stylish top for the perfect fall look.

Do you have any other fall essentials?  We’d love to hear!  Shop all of our fall styles, or any of your other Jockey® favorites!