Ditch those layers!

Do your winter layers have you looking like the main character from “A Christmas Story?”  If so, your layering-up routine is all wrong.  If you can’t picture our favorite holiday-movie character, imagine wearing every piece of clothing you own at one time. Now are we on the same page? We’ve got the perfect solution to keep your wearisome winter wardrobe from getting too uncomfortable (& sweaty!).

Thanks to our new Jockey men’s and women’s staycool collections, getting ready to brave the cold doesn’t have to be such a struggle. “Why,” you ask? The simple answer is: Thermocules. Don’t worry, they’re not as scary as they sound.

The technology in Jockey staycool was originally developed for astronauts – making your underwear so cool it’s out of this world! More importantly, the proven technology helps regulate your skin  temperature so you feel cooler more and more comfortable all day, every day… all year long.

The recent findings conudcted byMarketing Research Company – Kelton Research – has us convinced that Jockey staycool is the perfect piece to layer underneath any wardrobe.  Here’s what they’ve discovered:
What do you think? Have you been layering up a sweat all this time?

To help share why Jockey staycool is the essential layering piece for your winter wardrobe, we turned to our friends from iwearyourshirt. Jockey is an official sponsor of iwearyourshirt.com and we work with them to giveaway and share really awesome Jockey products (like staycool). Plus, they make entertaining videos and do a really great job wearing our t-shirts!

Recently, they got their hands on some staycool and made videos to share why Jockey staycool is the smart way to layer up this winter. We hope you enjoy these videos as much as we do. When you’re finished, be sure to check out our men’s and women’s Jockey staycool styles on Jockey.com!

Staycool, everyone!

Just in Time for the Holidays: Jockey’s NEW November 2011 Catalog

With the holiday season right around the corner, we’re helping you give the gift of comfort and style to everyone on your holiday list (including yourself!). Make this season warm, comfy and festive with our favorites for under the tree:

Men’s and Women’s Thermals:
Winter weather fun starts here! Brave the winter cold this season with our warm and toasty waffles — available in colors you’ll love. Our men’s thermals provide a rugged, bulk-free foundation, perfect for layering up against colder temps.  Our women’s thermals provide lightweight, body hugging warmth and a stylish design, great for every holiday occasion. Find them in festive hues and feminine prints to make this season cozy and bright.

Don’t forget to check out our NEW men’s and women’s Smart Thermals, designed to regulate your skin temperature so you stay “not too hot, not too cold®…just right (now that’s smart layering!).

Men’s and Women’s Staycool Collections:
As the weather gets colder, the layers get heavier. Don’t sweat over it; stay comfortable all season long with skin temperature regulating styles from our popular men’s and women’s staycool collections (it’s the gift that keeps on giving). Available in convenient multi-packs, our men’s styles include 100% cotton crew and v-neck t-shirts and smooth, breathable underwear styles guaranteed for all-day comfort and support. Our women’s staycool collection features reversible t-shirt and tank styles, letting you create your look. Plus, stay cool and fashionable in your favorite underwear silhouettes in bright and colorful 3-packs. 

Modern Micro:
Designed with seamfree® construction and soft breathable fabric, our NEW women’s Modern Micro collection provides a smooth fit for long-lasting comfort. Give her a modern and stylish look with the fun, contrasting waistband and lower-rise fit of these silhouettes. Styles include: bikini, hi-cut, hipster and boyshort.

Authentic quality you’ve come to know and expect from our true original. Create a white winter wonderland with picks from our men’s classic collection. These 100% cotton favorites offer a comfortable fit with a durable design.

Plus, for the first time, we’re introducing Jockey® auto-ship. Now, you can get your favorite Jockey® classics and more delivered right to your doorstep – it’s what we call top drawer service! How does this work? Shop our selection of auto-ship styles on Jockey.com®, decide the frequency you would like us to re-stock your top drawer, provide your shipping address and enjoy 10% OFF on all auto-ship orders.

No Panty Line Promise® Collection:
Avoid holiday lines. Enjoy any occasion with styles from our No Panty Line Promise® collection. You’ll love the silky smoothness and our promise of invisibility. No more lines, no more worries – wear your favorite outfits with confidence.

Sport Underwear:
Start your New Year’s resolution early! Our men’s Sport H-Fly collection provides maximum support for intense workouts. Wick your worries away with our quick-dry fabric that helps pull moisture away from your skin, keeping you dry and your body cool and comfortable. The men’s Sport Mesh collection offers no-fly construction for smooth, athletic support. Enjoy a NEW tag-free design for an irritation-free fit. Plus, available in bold colors, your workout won’t be the only thing making a statement.

Spread The Love:
November is National Adoption month. When you shop our new November catalog, you can make a difference in the life of an adoptive family. In support of Jockey Being Family® – our corporate initiative- Jockey® is donating one percent of all catalog and online sales, as well as 100 percent of sales from our Jockey Being Family® Bear, to the Debra Steigerwaldt Waller Foundation for Adoption which provides critical post-adoption support. Join us and help make a difference!

Happy holiday shopping!

Holiday Gift Guide: ‘Tis the Season for Perfect Gifts


We all know how important it is trying to find the perfect presents for everyone on our holiday list. With the arrival of this season’s holiday gift guide, we’re taking the stress out of holiday shopping and making it easy to give the best gifts to all your loved ones.

As you’re making your list, and checking it twice, here are some ideas for spreading comfort and joy:

For him

  1. Layers of warmth
    Every guy needs a durable foundation for braving the winter cold. Give him extra warmth and bulk-free comfort with rugged waffles and sport thermals.
  2. Fashion and style
    Help decorate his drawers with comfort and style. Fashionable boxers and t-shirts are sure to compliment his favorite look.
  3. 3 degrees of comfort
    Skin temperature regulating styles from our popular staycool and new Smart Thermals collections will keep him comfortable in any season. (It’s the gift that never stops giving!)


For her

  1. Dreamy winter nights
    Wrap her in cozy lounge favorites filled with the comfort she expects in the colors she loves.
  2. Flirty & Fun
    Match up our pretty and playful Lace styles with a Classic Tank to give her a look guaranteed to leave a lasting impression.
  3. Body-hugging warmth
    Our women’s thermals offer feminine prints and stylish hues to keep her comfy and warm all season long. Plus, be sure to check out our new Smart Thermals just for her.


But wait, there’s more! We can’t forget those stockings. From our fun loving mini briefs to mini boxers you can find the perfect stocking stuffers for under $25!  

See our holiday gift guide »

Happy Shopping,

The Jockey Team

Ryan’s Birthday Picks

Happy birthday to me! I’m the social media guy here at Jockey® — only the coolest job in the world. I get to chat it up with all of our wonderful customers every day on Facebook, Twitter and all of our other social media channels. There isn’t anything I love more than bringing the newest and coolest Jockey® happenings to all of our fans. As an intern, I’ve definitely had some amazing opportunities. My favorite experience thus far has been covering the Tim Tebow meet & greet during his visit to our brand new Kenosha Factory store in Kenosha, WI. That’s right; I got to hang out with our “coolest” spokesperson!

In my first few weeks as an intern, I heard a lot of my co-workers talking about their birthday emails. Seeing as my birthday was right around the corner, I wondered if I would have the chance to be featured in my very own birthday email. Since you’re reading my birthday blog, that question is answered. When I was asked to model some of my favorite Jockey® styles, I was SUPER pumped, but definitely nervous. Sure, being in front of the camera can be a little scary, but all I could think about was whether or not I’d be wearing makeup. I know, it’s weird, but it’s the truth. Needless to say, I didn’t wear any make-up.

When it came time to planning my birthday email, my goal was to capture how I wear my Jockey® favorites throughout the entire day. Whether I’m in the gym pumping some iron, chattin’ it up with our customers at work or lounging around the house, I’m always wearing something from Jockey®. If there’s one thing I can share, it’s that Jockey® has more than just amazing underwear.

Check out my birthday picks and see how I’m sportin’ my favorite Jockey® styles.

See my birthday email »

Thanks for reading my birthday blog!


Fresh for Summer: Jockey’s NEW July 2011 Catalog

With every season comes new fashion must-haves. Blossoming with bright colors and warm prints, our July catalog is filled with summertime favorites. Here are some of our top picks:

Men’s and Women’s Jockey® Staycool Collection:
With temperature regulating technology, you can stay up to 3 degrees cooler on the hottest summer days. Our men’s staycool collection offers 100% cotton underwear and t-shirt styles in convenient multipacks. Our women’s staycool collection features comfortable cotton-spandex underwear silhouettes in bright 3-packs. Plus, shop our reversible t-shirt and tank top styles for two cool looks in one!

Elance® Supersoft Collection:
Add a little luxury to your everyday favorites. Offering a feel softer than cotton with a cool, light touch, these styles offer a perfect fit. Plus, choose from new colors, just in!

GO Stretch Classic:
Ultra-light styles provide the comfort necessary for your on-the-go summer lifestyle. Added stretch and a contoured fly provide maximum support.

Sport Performance:
Stay on top of your game. Our sport performance collection provides a moisture-wicking fabric blend and athletic stretch for mobility.

See our video of International Rugby Star Dan Carter putting the Jockey® sport collection to the ultimate test. Watch »

No Panty Line Promise® Collection:
Designed with a beautifully soft and light fit, you can wear your favorite summer outfit’s worry (& panty line) free. Choose from breathable, cotton like Modal, luxuriously soft Luxe and silky-smooth Tactel® styles.

Loving our favorites? Shop our July catalog and try them for yourself.

Have an iPad®? Click here to download our FREE iPad® App »

Happy Shopping!

Tim’s Birthday Picks!

Tim rockin' out Hello to all in cyberspace.  Being an Email Marketing Analyst, it’s my job to deploy Jockey® emails and dive into the analytics once the campaigns have completed.  Needless to say, blogs aren’t really my forte.  When I first heard the design concept of employee birthday e-mails I thought, “seems like a cool idea, but I’m glad I don’t have to be featured.”  Well, since I am writing this blog post about my photo shoot and birthday email campaign, you can see things didn’t work out quite as planned.  And, to be honest, I’m happy they didn’t.

I was asked to come up with an email theme/idea to display my favorite Jockey products. This was a task I took very seriously.  I wanted to be creative and show my personality.  Since many of you don’t know me, I consider myself a bit of a character.  So, for this email, I channeled my inner Tom Cruise (from Risky Business), and hiked up to our studio for my personal photo shoot.  I have no shame, so it was pretty easy for me to ham it up in front of the camera and the cameraman — even if I was only in my Jockey® staycool V-Neck Tee , Jockey Signature boxers and Go Tech socks.

I’ve been with Jockey for just over 6 months and I never thought I’d find myself in front of a camera modeling my favorite Jockey® products.  The whole experience was surreal for me.  As you’ll see from the picture, no matter what your age, you can always rock out with awesome Jockey® products!  WINNING!

To Dad’s We Appreciate and Celebrate!

Dad’s… they sure are amazing aren’t they?  With Father’s Day right around the corner, the question we’re asking is — what do you get the man that does it all?  It is no easy task to shop for the “dad-of-all-trades.” So, this year, we’re helping you out with our Father’s Day Gift Guide, filled with styles dad is sure to love.

Whether it was the time he taught you how to ride your first bike, change the oil in your first car or reassure you that the scary noise you kept hearing underneath the bed was NOT a monster – Dad has always been there offering his support.  Show dad your appreciation for all that he does with the gift of comfort from his favorite Jockey® collection.  From everyday essentials like socks, boxers and t-shirts to our sport performance and Jockey® staycool collections (that’s right, even dads can be cool!), we’ve got something for every dad.

To make this day even more special — we’re taking $10 OFF your $50 purchase on men’s styles.  That means you can spoil dad just a little bit more!  Stop by Jockey.com® between 6/8-6/19 to get in on these savings.  Plus, be sure to enter coupon code JKYDAD at checkout.

To all the dads out there, we wish you a Happy Father’s Day!

Find your gift »

As always, we’d love to hear some of your dad’s Jockey® favorites!  Oh, and don’t forget to share something that your dad taught you, too!

Jockey Celebrates New Factory Store with Tim Tebow Meet and Greet

On May 31, hundreds of fans and supporters came out to help us celebrate the grand re-opening of our new downtownJockey® Factory Store in Kenosha, WI. For an added bonus, visitors were able to enjoy a special meet and greet with NFL Quarterback and Jockey® spokesperson, Tim Tebow.

Before the event began, Jockey® employees teamed up to pack and prepare gift bags for the first 500 guests. Inside the bag, event-goers received: two pieces ofJockey® staycool underwear, mini brief key chain, 20% off coupons to use on their next purchase, two lotion/soap sets, and a Jockey® Factory Store water bottle. (Not a shabby bag of goodies!)

Decorated in the Florida Gators and Denver Broncos blue and orange, fans eagerly awaited the arrival of the evening’s special guest. The crowd featured local business professionals, Kenosha residents, Jockey and Tebow fans along with many more.

The opening ceremonies included a brief welcome message from Jockey® CEO Debra Waller and Tim Tebow, topped off by the official celebratory cutting of the ribbon (or as we do it, the Jockey® waistband). Then, as event visitors entered the store, they were each greeted with their very own Jockey® gift bag. In addition, all fans were able to enter their name into a raffle for a chance to win an autographed copy of Tim Tebow’s new book “Through My Eyes” along with other signed memorabilia. Fans had the opportunity to enjoy their very own mini photo-shoot with Tim Tebow. For those unable to make it inside (it was a full house!), Tim made sure they knew he hadn’t forgotten about them. He delivered a little “Tebow time” by taking a stroll down 6th Ave to shake hands and pose for pictures. We also made sure everyone in line outside received their Jockey® gift bag.

As the night proceeded, fans continued to pack the house, spreading enthusiasm and creating a buzz all throughout downtown Kenosha. With the cameras flashing, laughs were shared and memories were made. In addition to the exciting Tim Tebow meet and greet fans enjoyed tremendous in-store savings. With 30-75% off everyday savings coupled with an additional 20% off for guests using the Facebook Places ‘check-in’ feature on their smart phone — this event had a little something for everyone.

The event was a blast, and we were sad to see it end. We want to give a special thank you to everyone who came out and helped celebrate the grand re-opening of our new Jockey® Factory Store in downtown Kenosha! We certainly had fun and we hope you did too! Oh, and meeting Tim Tebow, that was pretty awesome, too!

Enjoy our special photo gallery of all the highlights. (Simply click the individual photos to enlarge.)

We’re Moving! Kenosha Factory Store Grand Opening

Join us this weekend for a Grand Re-Opening celebration!  The Jockey® Factory Store in Kenosha has moved to a new location in downtown Kenosha, WI.  Stop in and shop the new store to enjoy special events running May 27 – May 31, 2011.  On May 31st, from 5-6:30 p.m., Pro Quarterback, and Jockey® spokesperson Tim Tebow will be on site for an exclusive meet and greet.  Be one of the first 500 guests to arrive on May 31st and receive a free gift bag filled with Jockey® products.

Plus, you can save even more this weekend ONLY when you check-in at any Jockey® store through Facebook Places. Visit the Jockey® Kenosha Factory Store May 27th-30th and get an additional 20% OFF your entire purchase when you check-in via your smart phone. Don’t forget, you must be physically present to check-in and receive the discount.  Not sure how to check in? No problem, our sales associates can help you out; simply bring your smartphone to the Kenosha Jockey® store when you shop.

We hope to see you there!

New store location:
5500 6th Avenue
Kenosha, WI

Jockey Launches NEW May Catalog 2011

Be the first to shop our newest arrivals! Our May Catalog is full of bright new hues, prints and styles, perfect for summer. Our top picks from the May Catalog include:

Ultimates® Sleepwear
Mix and match ultra-light and comfy styles for sleep and lounge.

No Panty Line Promise® Tactel® styles
You’re going to love the bright new summer daisy print!

Naturals Collection
These smooth and seamless styles are perfect for warmer temps. Plus, check out the pretty new shades!

Fashion Boxers
Mix and match our Jockey® Fashion Boxer, Seamless Waistband Boxer and Elance® Knit Boxer, 2 for $22.
(Your dress shirts will have color envy.)

Euro Sport Microfiber Mesh
Moisture-wicking and breathable styles will keep you cool and dry on hot summer days.

Men’s & Women’s Jockey® Staycool
Engineered to help you feel up to 3° cooler Jockey® staycool styles are warm weather must-haves. Check out the new colors in our men’s and women’s staycool collection.

Want more? See all the new arrivals now: shop May catalog »