Striking a Pose: Athletes in Underwear Ads

Athletes striking a pose in their undies shouldn’t surprise you. In a recent USA TODAY article, “Athletes not shy to strut in underwear ads,” it is highlighted that jocks exposed in their underwear is becoming more commonplace.

For a BRIEF trip down underwear lane: In the 1970’s Jockey introduced the first ad of a pro athlete posing in their skivvies. The print ad featured Hall of Fame pitcher, Jim Palmer. Palmer’s ad was the first display of a pro athlete in their underwear. Palmer modeled the Elance bikini brief, the most provocative of the Jockey fashion line.

These days, pro quarterback Tim Tebow has been sporting Jockey underwear. The college gridiron star and Heisman Trophy winner joined Jockey as the spokesman of our Jockey staycool collection – our newest line of men’s and women’s temperature regulating underwear and t-shirts.

Tim Tebow

To read the full USA TODAY story on athletes stripped down to their underwear click here >>>
To see top athletes’ ad campaigns for underwear click here >>>

New Undies = Improving Economy?

Since it’s National Honesty Day, we’ll admit – we’re no economists. BUT, we do love reading news about underwear. Recently, Economy Watch wrote an article titled, “Infographic: 5 Strange Signs That The Economy Is Improving,” touting the correlation between men’s underwear and the economy. Specifically, one of the five strange signs of an improving economy is an increase in men’s underwear sales.

And to think, you thought an overflowing top drawer meant you had to wash undies less often. Below is a piece of the infographic featured in the Economy Watch article. For more on the story and infographic, click here.

Economy Watch - Men's Underwear

Let’s celebrate!

Tim Tebow

Wow! What a football season for Jockey spokesman, Tim Tebow. From the amazing finishes to Tebow Time, we certainly went through our fair share of fresh Jockeys. While a loss Saturday vs. New England officially ended the Jockey $1 MILLION “Super” Challenge, we decided to celebrate Tebow’s great season with a special surprise for all of our awesome fans. To learn more, visit www.jockey.com/tebow.

As an underwear company, we want people to wear really cool underwear. So, we introduced Jockey staycool, innovative underwear for men and women that regulates skin temperature, helping to keep you cool and comfortable all day long. Since Tim Tebow joined the Jockey team, not only is he our coolest quarterback, but he also wears our coolest collection – Jockey staycool.

We bet you’re wondering, “Does Jockey staycool actually work?” Two words: Tebow Time. Admit, you had no idea underwear was the secret to Tim Tebow’s success. He also proved Jockey staycool is perfect in the winter, too. That’s right, it’s called skin temperature regulation designed to help keep you cool (and sweat free) under all your winter layers. Sounds a little like Tebow’s playoff performance against Pittsburgh, huh? See, we told you, it’s all in the underwear.

‘Till next Tebow Time, we want to know what your favorite Tim Tebow memory was from this season? Don’t forget to check out our special surprise for Tebow’s great season here  ——–> www.jockey.com/tebow.

Staycool, everyone.

Ditch those layers!

Do your winter layers have you looking like the main character from “A Christmas Story?”  If so, your layering-up routine is all wrong.  If you can’t picture our favorite holiday-movie character, imagine wearing every piece of clothing you own at one time. Now are we on the same page? We’ve got the perfect solution to keep your wearisome winter wardrobe from getting too uncomfortable (& sweaty!).

Thanks to our new Jockey men’s and women’s staycool collections, getting ready to brave the cold doesn’t have to be such a struggle. “Why,” you ask? The simple answer is: Thermocules. Don’t worry, they’re not as scary as they sound.

The technology in Jockey staycool was originally developed for astronauts – making your underwear so cool it’s out of this world! More importantly, the proven technology helps regulate your skin  temperature so you feel cooler more and more comfortable all day, every day… all year long.

The recent findings conudcted byMarketing Research Company – Kelton Research – has us convinced that Jockey staycool is the perfect piece to layer underneath any wardrobe.  Here’s what they’ve discovered:
What do you think? Have you been layering up a sweat all this time?

To help share why Jockey staycool is the essential layering piece for your winter wardrobe, we turned to our friends from iwearyourshirt. Jockey is an official sponsor of iwearyourshirt.com and we work with them to giveaway and share really awesome Jockey products (like staycool). Plus, they make entertaining videos and do a really great job wearing our t-shirts!

Recently, they got their hands on some staycool and made videos to share why Jockey staycool is the smart way to layer up this winter. We hope you enjoy these videos as much as we do. When you’re finished, be sure to check out our men’s and women’s Jockey staycool styles on Jockey.com!

Staycool, everyone!

Just in Time for the Holidays: Jockey’s NEW November 2011 Catalog

With the holiday season right around the corner, we’re helping you give the gift of comfort and style to everyone on your holiday list (including yourself!). Make this season warm, comfy and festive with our favorites for under the tree:

Men’s and Women’s Thermals:
Winter weather fun starts here! Brave the winter cold this season with our warm and toasty waffles — available in colors you’ll love. Our men’s thermals provide a rugged, bulk-free foundation, perfect for layering up against colder temps.  Our women’s thermals provide lightweight, body hugging warmth and a stylish design, great for every holiday occasion. Find them in festive hues and feminine prints to make this season cozy and bright.

Don’t forget to check out our NEW men’s and women’s Smart Thermals, designed to regulate your skin temperature so you stay “not too hot, not too cold®…just right (now that’s smart layering!).

Men’s and Women’s Staycool Collections:
As the weather gets colder, the layers get heavier. Don’t sweat over it; stay comfortable all season long with skin temperature regulating styles from our popular men’s and women’s staycool collections (it’s the gift that keeps on giving). Available in convenient multi-packs, our men’s styles include 100% cotton crew and v-neck t-shirts and smooth, breathable underwear styles guaranteed for all-day comfort and support. Our women’s staycool collection features reversible t-shirt and tank styles, letting you create your look. Plus, stay cool and fashionable in your favorite underwear silhouettes in bright and colorful 3-packs. 

Modern Micro:
Designed with seamfree® construction and soft breathable fabric, our NEW women’s Modern Micro collection provides a smooth fit for long-lasting comfort. Give her a modern and stylish look with the fun, contrasting waistband and lower-rise fit of these silhouettes. Styles include: bikini, hi-cut, hipster and boyshort.

Classics:
Authentic quality you’ve come to know and expect from our true original. Create a white winter wonderland with picks from our men’s classic collection. These 100% cotton favorites offer a comfortable fit with a durable design.

Plus, for the first time, we’re introducing Jockey® auto-ship. Now, you can get your favorite Jockey® classics and more delivered right to your doorstep – it’s what we call top drawer service! How does this work? Shop our selection of auto-ship styles on Jockey.com®, decide the frequency you would like us to re-stock your top drawer, provide your shipping address and enjoy 10% OFF on all auto-ship orders.

No Panty Line Promise® Collection:
Avoid holiday lines. Enjoy any occasion with styles from our No Panty Line Promise® collection. You’ll love the silky smoothness and our promise of invisibility. No more lines, no more worries – wear your favorite outfits with confidence.

Sport Underwear:
Start your New Year’s resolution early! Our men’s Sport H-Fly collection provides maximum support for intense workouts. Wick your worries away with our quick-dry fabric that helps pull moisture away from your skin, keeping you dry and your body cool and comfortable. The men’s Sport Mesh collection offers no-fly construction for smooth, athletic support. Enjoy a NEW tag-free design for an irritation-free fit. Plus, available in bold colors, your workout won’t be the only thing making a statement.

Spread The Love:
November is National Adoption month. When you shop our new November catalog, you can make a difference in the life of an adoptive family. In support of Jockey Being Family® – our corporate initiative- Jockey® is donating one percent of all catalog and online sales, as well as 100 percent of sales from our Jockey Being Family® Bear, to the Debra Steigerwaldt Waller Foundation for Adoption which provides critical post-adoption support. Join us and help make a difference!

Happy holiday shopping!

Holiday Gift Guide: ‘Tis the Season for Perfect Gifts

 

We all know how important it is trying to find the perfect presents for everyone on our holiday list. With the arrival of this season’s holiday gift guide, we’re taking the stress out of holiday shopping and making it easy to give the best gifts to all your loved ones.

As you’re making your list, and checking it twice, here are some ideas for spreading comfort and joy:

For him

  1. Layers of warmth
    Every guy needs a durable foundation for braving the winter cold. Give him extra warmth and bulk-free comfort with rugged waffles and sport thermals.
  2. Fashion and style
    Help decorate his drawers with comfort and style. Fashionable boxers and t-shirts are sure to compliment his favorite look.
  3. 3 degrees of comfort
    Skin temperature regulating styles from our popular staycool and new Smart Thermals collections will keep him comfortable in any season. (It’s the gift that never stops giving!)

 

For her

  1. Dreamy winter nights
    Wrap her in cozy lounge favorites filled with the comfort she expects in the colors she loves.
  2. Flirty & Fun
    Match up our pretty and playful Lace styles with a Classic Tank to give her a look guaranteed to leave a lasting impression.
  3. Body-hugging warmth
    Our women’s thermals offer feminine prints and stylish hues to keep her comfy and warm all season long. Plus, be sure to check out our new Smart Thermals just for her.

 

But wait, there’s more! We can’t forget those stockings. From our fun loving mini briefs to mini boxers you can find the perfect stocking stuffers for under $25!  

See our holiday gift guide »

Happy Shopping,

The Jockey Team

Ryan’s Birthday Picks

Happy birthday to me! I’m the social media guy here at Jockey® — only the coolest job in the world. I get to chat it up with all of our wonderful customers every day on Facebook, Twitter and all of our other social media channels. There isn’t anything I love more than bringing the newest and coolest Jockey® happenings to all of our fans. As an intern, I’ve definitely had some amazing opportunities. My favorite experience thus far has been covering the Tim Tebow meet & greet during his visit to our brand new Kenosha Factory store in Kenosha, WI. That’s right; I got to hang out with our “coolest” spokesperson!

In my first few weeks as an intern, I heard a lot of my co-workers talking about their birthday emails. Seeing as my birthday was right around the corner, I wondered if I would have the chance to be featured in my very own birthday email. Since you’re reading my birthday blog, that question is answered. When I was asked to model some of my favorite Jockey® styles, I was SUPER pumped, but definitely nervous. Sure, being in front of the camera can be a little scary, but all I could think about was whether or not I’d be wearing makeup. I know, it’s weird, but it’s the truth. Needless to say, I didn’t wear any make-up.

When it came time to planning my birthday email, my goal was to capture how I wear my Jockey® favorites throughout the entire day. Whether I’m in the gym pumping some iron, chattin’ it up with our customers at work or lounging around the house, I’m always wearing something from Jockey®. If there’s one thing I can share, it’s that Jockey® has more than just amazing underwear.

Check out my birthday picks and see how I’m sportin’ my favorite Jockey® styles.

See my birthday email »

Thanks for reading my birthday blog!

Ryan
@Jockey_Ryan

Fresh for Summer: Jockey’s NEW July 2011 Catalog

With every season comes new fashion must-haves. Blossoming with bright colors and warm prints, our July catalog is filled with summertime favorites. Here are some of our top picks:

Men’s and Women’s Jockey® Staycool Collection:
With temperature regulating technology, you can stay up to 3 degrees cooler on the hottest summer days. Our men’s staycool collection offers 100% cotton underwear and t-shirt styles in convenient multipacks. Our women’s staycool collection features comfortable cotton-spandex underwear silhouettes in bright 3-packs. Plus, shop our reversible t-shirt and tank top styles for two cool looks in one!

Elance® Supersoft Collection:
Add a little luxury to your everyday favorites. Offering a feel softer than cotton with a cool, light touch, these styles offer a perfect fit. Plus, choose from new colors, just in!

GO Stretch Classic:
Ultra-light styles provide the comfort necessary for your on-the-go summer lifestyle. Added stretch and a contoured fly provide maximum support.

Sport Performance:
Stay on top of your game. Our sport performance collection provides a moisture-wicking fabric blend and athletic stretch for mobility.

See our video of International Rugby Star Dan Carter putting the Jockey® sport collection to the ultimate test. Watch »

No Panty Line Promise® Collection:
Designed with a beautifully soft and light fit, you can wear your favorite summer outfit’s worry (& panty line) free. Choose from breathable, cotton like Modal, luxuriously soft Luxe and silky-smooth Tactel® styles.

Loving our favorites? Shop our July catalog and try them for yourself.

Have an iPad®? Click here to download our FREE iPad® App »

Happy Shopping!