By now, most of us know what Tebow Time is and all that it stands for: exhilaration, magic, screaming, possible visits to the ER from excitement overload, etc. But, last night we witnessed a new phenomenon: Tebow Time meets overtime. When we released our exclusive ad in ESPN magazine this month, shown below, we had no doubt Tebow would make his first playoff apperance a wild one, but we didn’t know how literal our “change your Jockeys” message from the ad could be.

Aside from a date with New England in this week’s playoff match-up, there’s more reason to celebrate Tebow’s thrilling victory. We’re only three games away from boxing up our undies and delivering on the Jockey $1 Million “Super” Challenge – a fancy name for a $1 MILLION FREE Jockey product giveaway, plus a $15,000 grand prize for one lucky winner! If you haven’t signed up, get your piece of the action now >>> www.jockey.com/tebow.

When we created our contest hashtag, #IfTebowWins, fans had fun sharing how they’d celebrate Tim Tebow winning it all. Here’s some of the messages we’ve received:

• “#IfTebowWins, I’ll wash everyone’s Jockey underwear.”
• “#IfTebowWins, I’ll wear Jockey staycool everyday, even in the shower!”
• “#IfTebowWins, I’ll swallow a live goldfish.”
• “#IfTebowWins, Denver should retire #15!”
• “#IfTebowWins, I’ll give myself a wedgie.”

Whether you believe Tebow can WIN it all or not, we want to know: #IfTebowWins, what will you do? We’re hooking up the most CREATIVE comment with a $100 Jockey gift card PLUS an autographed Tim Tebow football! Here’s how to enter:

1. Tag your submission with #IfTebowWins  -AND-
2. Write us, send a photo or submit a video to our Facebook page or @Jockey Twitter handle

We’ll start this off: #IfTebowWins, we’ll give away $1 Million of FREE Jockey product & $15,000 to one lucky person!

Ready, set, GO! We’ll randomly choose one lucky winner before Saturday’s game!

It’s Tebow time! If our spokesman, Tim Tebow, hasn’t given you a roller coaster ride of excitement this season, we’re adding  a little something to the mix – the Jockey $1 Million “Super” Challenge. While #15 continues delivering us “edge of the couch cushion” performances, we’re challenging ourselves to give the Tebow Nation and Jockey fans a little something extra to cheer about. How? If Tebow’s team wins the championship game, we’re celebrating with a fresh pair of Jockeys for A LOT of people!

HERE’S THE SCOOP: If Tebow’s team continues their hot streak and captures that hallowed trophy in Indianapolis, Jockey will celebrate with the fans, 40,000 to be exact, with $1 Million worth of product. The fun doesn’t stop there, one fan will score a $15,000 (it’s our favorite number!) grand prize!

We’re so excited about this, and we want to make sure you get your chance to get a piece of the action. You can enter the Jockey $1 Million “Super” Challenge online in two simple ways starting December 15, 2011:

• All customers who make a purchase on Jockey.com will automatically be entered for a chance to win.

• You can enter without making a purchase by registering at www.jockey.com/tebow.

The contest will run until February 5, 2012, or for as long as Tebow and his teammates are still in the mix to win the big one.

In honor of Tebow’s incredible winning streak, we’re also giving our fans even more reason to root on our coolest quarterback. When Tebow & Denver win, all of our fans win, too! We’ll have special weekly football-related savings on all Jockey.com styles. To get in on the savings, all you need to do is check out www.jockey.com/tt15 each week to see what we’re up to!

To make sure you stay up-to-date on all things Jockey and Tebow, we’ve created the hashtag #IfTebowWins. Now, you’ll never miss a thing. Don’t be shy, tag your tweet with #IfTebowWins and tell us how you’d celebrate Tim Tebow and Denver winning the championship!

Excited? We are! Head over to our sweepstakes page and get signed up to get your piece of our Jockey $1 Million “Super” Challenge!

Enter now »

Go Tim Tebow!

Do your winter layers have you looking like the main character from “A Christmas Story?”  If so, your layering-up routine is all wrong.  If you can’t picture our favorite holiday-movie character, imagine wearing every piece of clothing you own at one time. Now are we on the same page? We’ve got the perfect solution to keep your wearisome winter wardrobe from getting too uncomfortable (& sweaty!).

Thanks to our new Jockey men’s and women’s staycool collections, getting ready to brave the cold doesn’t have to be such a struggle. “Why,” you ask? The simple answer is: Thermocules. Don’t worry, they’re not as scary as they sound.

The technology in Jockey staycool was originally developed for astronauts – making your underwear so cool it’s out of this world! More importantly, the proven technology helps regulate your skin  temperature so you feel cooler more and more comfortable all day, every day… all year long.

The recent findings conudcted byMarketing Research Company – Kelton Research – has us convinced that Jockey staycool is the perfect piece to layer underneath any wardrobe.  Here’s what they’ve discovered:
What do you think? Have you been layering up a sweat all this time?

To help share why Jockey staycool is the essential layering piece for your winter wardrobe, we turned to our friends from iwearyourshirt. Jockey is an official sponsor of iwearyourshirt.com and we work with them to giveaway and share really awesome Jockey products (like staycool). Plus, they make entertaining videos and do a really great job wearing our t-shirts!

Recently, they got their hands on some staycool and made videos to share why Jockey staycool is the smart way to layer up this winter. We hope you enjoy these videos as much as we do. When you’re finished, be sure to check out our men’s and women’s Jockey staycool styles on Jockey.com!

Staycool, everyone!

If this holiday season is like every other, you’ll be tired, worn out and ready for a vacation when it’s all over. We’ve got your perfect solution for recovering from the holiday hustle and bustle: a super cool winter getaway.

Between November 21 and December 19, you can enter to win the Jockey^® Staycool Winter Getaway by visiting the “Win a Winter Getaway!” tab on our Jockey^® Facebook page. But wait, the fun doesn’t stop there.  You could also win in one of our weekly drawings.

Here’s the scoop on all the prize details:

Grand Prize:

• Trip for two (2) to beautiful Vail, Colorado
  • Round-trip (coach class) air transportation for winner and guest
  • Three (3) day /(2) night luxury hotel accommodations at The Lodge at Vail® A Rock Resort
  • Three (3) day car rental
  • Spending money – $700 for the winner in the form of a bank card
  • Lift tickets for two (2)
  • Rental equipment for two (2)

Weekly prizes:

• There will be a total of four (4) weekly drawings for a $50 Jockey^® Gift Card. Gift cards are valid on all Jockey^® products  including Jockey^® staycool. Terms and conditions of the Gift Card apply.

You might be wondering, “So, why is Jockey staycool perfect for a winter getaway?” Winter is all about layering up, and the proven technology behind Jockey^® staycool helps regulate your skin temperature so you’ll stay comfortable (and sweat-free!) underneath all those winter layers. Now that’s smart layering! To learn more about the science and technology behind Jockey^® staycool click here »

Ready to layer up, “staycool” and hit the slopes in Vail, CO?  Get over to our Facebook page and enter now!

Good luck and staycool,

The Jockey® Team