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Jockey Classic Road Trip

May 17, 2010 | Tags: , | Categories: in the news, inside Jockey


Our Jockey® Classic Road Trip is officially underway!

We kicked it off in classic style here at Jockey Headquarters in Kenosha, WI on May 14th.  The event included a company cookout, classic car show, photos with the Classic Ford Mustang and video of employees sharing the favorite road trip stories.  It was a classic good time.

On May 15th, the Jockey® crew made a stop at our flagship Jockey® Outlet store at Prime Outlets Pleasant Prairie for a day of fun.  Customers got to see the car, take photos and video and receive FREE Jockey® Classic products and special coupons  for our store.  It was such a beautiful day and the perfect way to start our this road trip.  Now, the guys taking it to the open road for 6 weeks!

Join us in a city near YOU:

5/19 Indianapolis, IN
5/29 St. Louis, MO
6/4 Temecula, CA
6/12 Issaquah, WA
6/26 Davenport, IA

What is a road trip without fun pit stops along the way?!  See where the Classic Mustang and crew end up.  See pit stops >>

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Wisconsin Marathon a Cheesin’ Good Time!

May 7, 2010 | Tags: , , , , | Categories: in the news, inside Jockey

Jockey’s support of the second-annual Wisconsin Marathon on Saturday May 1, was not just obvious, it was awesome!

Runners, walkers and volunteers from Jockey came out and showed their support, most wearing TEAM JOCKEY t-shirts, creating a unified look for all to see.   As the presenting sponsor of the two-mile Family Fitness Walk, Jockey enjoyed great branding on event materials and t-shirts and several Jockey employees enjoyed the walk themselves!   Other Jockey® staff could be found throughout the event grounds, many of them on the race course volunteering their services as course marshals (and, of course, cheerers!).

The Jockey® booth was a crowd favorite with the mini brief key chain giveaway. Visitors also enjoyed seeing mannequins sporting Jockey and P2P activewear, and receiving coupons and information about Jockey® products and opportunities with Jockey Person to Person®.   Consumers also had the opportunity to purchase our Jockey Being Family® bear, the proceeds of which go to the Debra S. Waller foundation, supporting adoptive families’ services.

The Wisconsin Marathon is a Boston Marathon qualifier, and bills itself as the “World’s Cheesiest Marathon.” Living up to the name, cheese, brats and beer were the available fare, and the Polkaholics entertained race-goers with their enthusiastic, not-exactly-traditional polka renditions.  Approximately 3500 people participated this year, and about 6,000 people attended the event.

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Jockey Loves Fridays April Giveaway on Twitter

April 15, 2010 | Tags: , , , | Categories: giving, in the news, inside Jockey

Another reason to absolutely adore Fridays!

Friday is the end of the workweek, the beginning of the weekend and now, for the entire month of April, you can win FREE Jockey® underwear (or any Jockey.com® styles of your choice)!  Every Friday, one lucky winner will receive $50 + FREE shipping on Jockey.com®!

The rules are super simple!  All you have to do is follow @Jockey on Twitter and you’re automatically entered in each Friday’s drawing.  All winners will be announced on Twitter.  And, each winner will receive a one-time use coupon code for a $50 + FREE shipping shopping spree sent to them on Twitter.  Do you see a trend here? Wait for it…wait for it…

Join Twitter (it’s fun and cool) and follow @Jockey (you’ll have the chance to win free stuff and chat with us any time you want).

See you on Twitter & Good Luck!
Take a quick browse and see what you can spend you winnings on!

Here are the official contest rules.

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Introducing: Jockey Full Coverage Thong

April 1, 2010 | Tags: , , , | Categories: in the news, inside Jockey

Hello world.  The wait is finally over!
Today is the exclusive launch of our Jockey® Full Coverage Thong! (Oh yes).

Look out Victoria Secret…a new thong is in town. Customers are calling it ‘our best product in 20 years’!  Our full coverage thong is literally flying of the shelves in Jockey® stores and online.  We’re already sold out of the most popular prints.  Be sure to get there fast (well, more like NOW) because these little guys are soon to be gone.

Get yours on www.jockey.com

p.s.
(Happy April Fool’s Day)

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