Thanks to everyone for signing up, following along and joining on all the fun of the Jockey® Classic Road Trip!  It wouldn’t have been the same with out you.  Congratulations, Brenda, on your new classic ride!

Tebow will be working with several Jockey® product lines, including the new Jockey® Staycool line which will launch in spring 2011.  He will also be featured in Jockey catalogs, TV and print advertisements and on Jockey.com.  Tim said “I’m excited to represent the Jockey brand and to work with such an innovative company. I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit.  I’m looking forward to a great relationship with such a respectable company.”

We are definitely excited to have Tim Tebow as a Jockey® spokesperson and are looking forward to working with him in the upcoming years. Go Tebow! Go Jockey®!

We think you’ll want to check out one of our newest (and coolest) styles, our International Y-front® Brief! Now you have the chance to sport your favorite team’s colors in the comfort of Jockey all year round. Whether you root for Germany, Brazil, South Africa, Portugal, Spain or the USA, we’ve got you covered!

Plus, if you’re looking for a little more coverage, our International Y-front® trunk has arrived! You can wear your country pride in a style that will fall at the very top of your thigh.

Earlier this year, Krista Colvin, who also is in social media, sent me a nice little DM (direct message) on Twitter.  She basically introduced herself and was like “hey, I can see that you’re new to the game…let me know if you ever have any questions.”  I was tickled pink.  How cool?!  My first Twitter friend =) and also a resource to help me through this crazy world of social.

Unfortunately, months later, I received an e-mail from Krista informing me that she had been diagnosed with breast cancer.  I was completely shocked…and just sad.  She’s so young, fun, witty, loving…breast cancer?!  What the heck?

The great thing about Krista, though, is her fighting attitude.  To help her cope with the daily struggles of having cancer and crappy chemo, she started a blog “Putting on my big girl panties and kicking breast cancer in the ass”. Love it!

She also has the most amazing support system.  Her close-knit community of Camas, WA (about 15 miles outside of Portland) has really rallied around her; paying her visits, cooking meals and just showing their love in every way.  The Camas ladies decided to put on a downtown event in honor of fighting breast cancer.  “Party with a Purpose” was born.

Party with a Purpose was a “shop, give and get gorgeous event”!  It was a  fun and powerful night for women, with all proceeds benefiting local breast cancer charities.  The event included raffles, live music, girly photo shoots, beauty treatments and massages, survivor stories, a blessing board, panty decorating and so much more.  Pretty awesome, hey?!

I’m sure you noticed the “panty decorating” (it kind of stands out).  As a real-life representation of her blog, Krista wanted to have a huge clothesline in the center of downtown.  Then,  women who are fighting and surviving breast cancer, could decorate the underwear in honor of their fight.

This is where Jockey® really stepped up to the plate.  I was so happy to deliver the news to Krista that we would donate 100+ styles of women’s pink underwear for her event.  It was one of those times that I felt really lucky and blessed to be working for Jockey and involved in social media.  I really felt like I was helping out a friend.

The event took place on May 20, 2010 and was a huge success. Hooray!  AND, the undies were absolutely adorable.  If you’d like to learn more about the Camas event, check them out on Facebook: http://www.facebook.com/camasGNO

Cheers to putting big girl on panties and kicking breast cancer in the hinder!  And, to Krista, everyone here at Jockey® is rooting for you.  Be well, keep smiling!

Michelle
Jockey.com, Social Media
@Jockey_Michelle
Jockey on Facebook
Jockey on Twitter
Jockey on YouTube

We kicked it off in classic style here at Jockey Headquarters in Kenosha, WI on May 14^th.  The event included a company cookout, classic car show, photos with the Classic Ford Mustang and video of employees sharing the favorite road trip stories.  It was a classic good time.

On May 15^th, the Jockey® crew made a stop at our flagship Jockey® Outlet store at Prime Outlets Pleasant Prairie for a day of fun.  Customers got to see the car, take photos and video and receive FREE Jockey® Classic products and special coupons  for our store.  It was such a beautiful day and the perfect way to start our this road trip.  Now, the guys taking it to the open road for 6 weeks!

Join us in a city near YOU:

5/19 Indianapolis, IN
5/29 St. Louis, MO
6/4 Temecula, CA
6/12 Issaquah, WA
6/26 Davenport, IA

What is a road trip without fun pit stops along the way?!  See where the Classic Mustang and crew end up.  See pit stops >>

Runners, walkers and volunteers from Jockey came out and showed their support, most wearing TEAM JOCKEY t-shirts, creating a unified look for all to see.   As the presenting sponsor of the two-mile Family Fitness Walk, Jockey enjoyed great branding on event materials and t-shirts and several Jockey employees enjoyed the walk themselves!   Other Jockey® staff could be found throughout the event grounds, many of them on the race course volunteering their services as course marshals (and, of course, cheerers!).

The Jockey® booth was a crowd favorite with the mini brief key chain giveaway. Visitors also enjoyed seeing mannequins sporting Jockey and P2P activewear, and receiving coupons and information about Jockey® products and opportunities with Jockey Person to Person®.   Consumers also had the opportunity to purchase our Jockey Being Family® bear, the proceeds of which go to the Debra S. Waller foundation, supporting adoptive families’ services.

The Wisconsin Marathon is a Boston Marathon qualifier, and bills itself as the “World’s Cheesiest Marathon.” Living up to the name, cheese, brats and beer were the available fare, and the Polkaholics entertained race-goers with their enthusiastic, not-exactly-traditional polka renditions.  Approximately 3500 people participated this year, and about 6,000 people attended the event.

Friday is the end of the workweek, the beginning of the weekend and now, for the entire month of April, you can win FREE Jockey® underwear (or any Jockey.com® styles of your choice)!  Every Friday, one lucky winner will receive $50 + FREE shipping on Jockey.com®!

The rules are super simple!  All you have to do is follow @Jockey on Twitter and you’re automatically entered in each Friday’s drawing.  All winners will be announced on Twitter.  And, each winner will receive a one-time use coupon code for a $50 + FREE shipping shopping spree sent to them on Twitter.  Do you see a trend here? Wait for it…wait for it…

Join Twitter (it’s fun and cool) and follow @Jockey (you’ll have the chance to win free stuff and chat with us any time you want).

See you on Twitter & Good Luck!
Take a quick browse and see what you can spend you winnings on!

Here are the official contest rules.

Look out Victoria Secret…a new thong is in town. Customers are calling it ‘our best product in 20 years’!  Our full coverage thong is literally flying of the shelves in Jockey® stores and online.  We’re already sold out of the most popular prints.  Be sure to get there fast (well, more like NOW) because these little guys are soon to be gone.

Get yours on www.jockey.com

p.s.
(Happy April Fool’s Day)

The details:
1 GRAND prize winner will receive a Classic Ford Mustang
100 FIRST place winners will each receive one $250 Jockey® gift card
1,000 SECOND place winners will each receive one package of Jockey® Classic  2-pack T-shirts

We’re totally excited about this giveaway (it’s our BIGGEST ever)!  You are eligible to win one of 1,100 classic prizes.  And, you can enter once every day. Good Luck!

UnitedHealthcare’s “Well Deserved” Award recognizes employers who demonstrate commitment to improving employee health and wellness through offering comprehensive wellness programs focused on decreasing health risk and increasing preventative education.

“Recipients of the Well Deserved Award have demonstrated the importance of employee well-being and made it a top priority through the implementation and development of a solid wellness program,” said Carol Calvin, RN, SM, CPQH and national director of UnitedHealthcare Health and Wellness. “Jockey’s efforts and investment in individual employee health and well-being are impressive. The company is very deserving of this honor.”

Jockey offers a wide-ranging wellness program including:
- free smoking cessation classes for all employees and dependents
- on-site Yoga and Pilates classes
- mammograms
- flu shots
- employee health challenges/competitions such as the Weight Loss challenge

To be eligible for UnitedHealthcare’s “Well Deserved” Award a company must demonstrate: high level executive support; presence of active wellness committees and/or champions; established wellness budget; use of diverse wellness resources such as health assessment tools; biometric screening; personal health records; direct employee communication; health education; and coaching.

UnitedHealthcare began honoring employers with this award in 2008 as an effort to encourage worksite wellness programs among companies that receive healthcare coverage from the organization.