We are so excited to welcome Tim Tebow to the Jockey® family.  As of July, 2010, the pro football quarterback will be serving as a Jockey® spokesperson.  Tim was a first round NFL draft pick in 2010.  In college, he won two national championships and was the first ever sophomore to win the Heisman Trophy.  He also was a two-time winner of the Maxwell Award as the nation’s top college football player, as well as the winner of the Dave O’Brien Award as the nation’s best college quarterback, and the James E. Sullivan Award as the nation’s most outstanding amateur athlete in any sport.  Needless to say, he is an incredible athlete.

Tebow will be working with several Jockey® product lines, including the new Jockey® Staycool line which will launch in spring 2011.  He will also be featured in Jockey catalogs, TV and print advertisements and on Jockey.com.  Tim said “I’m excited to represent the Jockey brand and to work with such an innovative company. I’ve long been a fan and consumer of Jockey, and think they make a quality product with a great fit.  I’m looking forward to a great relationship with such a respectable company.”

We are definitely excited to have Tim Tebow as a Jockey® spokesperson and are looking forward to working with him in the upcoming years. Go Tebow! Go Jockey®!

We’ve still got World Cup fever (and we want to give a special shout out to Spain on a great game)! Soccer season may be over, but that doesn’t mean you have to stop supporting your favorite teams!

We think you’ll want to check out one of our newest (and coolest) styles, our International Y-front® Brief! Now you have the chance to sport your favorite team’s colors in the comfort of Jockey all year round. Whether you root for Germany, Brazil, South Africa, Portugal, Spain or the USA, we’ve got you covered!

Plus, if you’re looking for a little more coverage, our International Y-front® trunk will be arriving soon. You can wear your country pride in a style that will fall at the very top of your thigh.

This year, social media is part of my job.  Jockey on Twitter, Facebook, YouTube and our Jockey Exposed blog are now my everyday work routine.  Never did I think that social media, when it came to Jockey, could become so personal and give me little warm fuzzies.

Earlier this year, Krista Colvin, who also is in social media, sent me a nice little DM (direct message) on Twitter.  She basically introduced herself and was like “hey, I can see that you’re new to the game…let me know if you ever have any questions.”  I was tickled pink.  How cool?!  My first Twitter friend =) and also a resource to help me through this crazy world of social.

Unfortunately, months later, I received an e-mail from Krista informing me that she had been diagnosed with breast cancer.  I was completely shocked…and just sad.  She’s so young, fun, witty, loving…breast cancer?!  What the heck?

The great thing about Krista, though, is her fighting attitude.  To help her cope with the daily struggles of having cancer and crappy chemo, she started a blog “Putting on my big girl panties and kicking breast cancer in the ass”. Love it!

She also has the most amazing support system.  Her close-knit community of Camas, WA (about 15 miles outside of Portland) has really rallied around her; paying her visits, cooking meals and just showing their love in every way.  The Camas ladies decided to put on a downtown event in honor of fighting breast cancer.  “Party with a Purpose” was born.

Party with a Purpose was a “shop, give and get gorgeous event”!  It was a  fun and powerful night for women, with all proceeds benefiting local breast cancer charities.  The event included raffles, live music, girly photo shoots, beauty treatments and massages, survivor stories, a blessing board, panty decorating and so much more.  Pretty awesome, hey?!

I’m sure you noticed the “panty decorating” (it kind of stands out).  As a real-life representation of her blog, Krista wanted to have a huge clothesline in the center of downtown.  Then,  women who are fighting and surviving breast cancer, could decorate the underwear in honor of their fight.

This is where Jockey® really stepped up to the plate.  I was so happy to deliver the news to Krista that we would donate 100+ styles of women’s pink underwear for her event.  It was one of those times that I felt really lucky and blessed to be working for Jockey and involved in social media.  I really felt like I was helping out a friend.

The event took place on May 20, 2010 and was a huge success. Hooray!  AND, the undies were absolutely adorable.  If you’d like to learn more about the Camas event, check them out on Facebook: http://www.facebook.com/camasGNO

Cheers to putting big girl on panties and kicking breast cancer in the hinder!  And, to Krista, everyone here at Jockey® is rooting for you.  Be well, keep smiling!

Michelle
Jockey.com, Social Media
@Jockey_Michelle
Jockey on Facebook
Jockey on Twitter
Jockey on YouTube

Our Jockey® Classic Road Trip is officially underway!

We kicked it off in classic style here at Jockey Headquarters in Kenosha, WI on May 14^th.  The event included a company cookout, classic car show, photos with the Classic Ford Mustang and video of employees sharing the favorite road trip stories.  It was a classic good time.

On May 15^th, the Jockey® crew made a stop at our flagship Jockey® Outlet store at Prime Outlets Pleasant Prairie for a day of fun.  Customers got to see the car, take photos and video and receive FREE Jockey® Classic products and special coupons  for our store.  It was such a beautiful day and the perfect way to start our this road trip.  Now, the guys taking it to the open road for 6 weeks!

Join us in a city near YOU:

5/19 Indianapolis, IN
5/29 St. Louis, MO
6/4 Temecula, CA
6/12 Issaquah, WA
6/26 Davenport, IA

What is a road trip without fun pit stops along the way?!  See where the Classic Mustang and crew end up.  See pit stops >>