In 2005, we launched “Jockey Being family®,” a program that aims to help support post-adoption services.  Since then, Jockey® has given nearly $2 million through the Jockey Being Family® program in support of adoptive families.  Throughout the month of September, you have the opportunity to help bring comfort to these families and help us create a more adoption-friendly world! 

Here’s how you can help:
ONLINE:
When shopping Jockey.com®, you will have the opportunity to donate $1 to the Jockey Being Family® program as you checkout.  Simply click the “Yes! I’ll add a $1 donation to my order” button and the donation will be added to your order total.

IN-STORE:
You can donate at any Jockey® retail outlet store (find your nearest store).  You can choose to donate $1 at the time of checkout or with the purchase of a Jockey Being Family® Bear for $8.50, Jockey will donate $3 to the Debra Steigerwalt Waller Foundation for Adoption.  When you donate at any of our Jockey® stores, you will also receive a 15% OFF coupon for your next in-store purchase!

 Thank you in advance for your support in our mission to help bring comfort to adoptive families!

This year, social media is part of my job.  Jockey on Twitter, Facebook, YouTube and our Jockey Exposed blog are now my everyday work routine.  Never did I think that social media, when it came to Jockey, could become so personal and give me little warm fuzzies.

Earlier this year, Krista Colvin, who also is in social media, sent me a nice little DM (direct message) on Twitter.  She basically introduced herself and was like “hey, I can see that you’re new to the game…let me know if you ever have any questions.”  I was tickled pink.  How cool?!  My first Twitter friend =) and also a resource to help me through this crazy world of social.

Unfortunately, months later, I received an e-mail from Krista informing me that she had been diagnosed with breast cancer.  I was completely shocked…and just sad.  She’s so young, fun, witty, loving…breast cancer?!  What the heck?

The great thing about Krista, though, is her fighting attitude.  To help her cope with the daily struggles of having cancer and crappy chemo, she started a blog “Putting on my big girl panties and kicking breast cancer in the ass”. Love it!

She also has the most amazing support system.  Her close-knit community of Camas, WA (about 15 miles outside of Portland) has really rallied around her; paying her visits, cooking meals and just showing their love in every way.  The Camas ladies decided to put on a downtown event in honor of fighting breast cancer.  “Party with a Purpose” was born.

Party with a Purpose was a “shop, give and get gorgeous event”!  It was a  fun and powerful night for women, with all proceeds benefiting local breast cancer charities.  The event included raffles, live music, girly photo shoots, beauty treatments and massages, survivor stories, a blessing board, panty decorating and so much more.  Pretty awesome, hey?!

I’m sure you noticed the “panty decorating” (it kind of stands out).  As a real-life representation of her blog, Krista wanted to have a huge clothesline in the center of downtown.  Then,  women who are fighting and surviving breast cancer, could decorate the underwear in honor of their fight.

This is where Jockey® really stepped up to the plate.  I was so happy to deliver the news to Krista that we would donate 100+ styles of women’s pink underwear for her event.  It was one of those times that I felt really lucky and blessed to be working for Jockey and involved in social media.  I really felt like I was helping out a friend.

The event took place on May 20, 2010 and was a huge success. Hooray!  AND, the undies were absolutely adorable.  If you’d like to learn more about the Camas event, check them out on Facebook: http://www.facebook.com/camasGNO

Cheers to putting big girl on panties and kicking breast cancer in the hinder!  And, to Krista, everyone here at Jockey® is rooting for you.  Be well, keep smiling!

Michelle
Jockey.com, Social Media
@Jockey_Michelle
Jockey on Facebook
Jockey on Twitter
Jockey on YouTube

Another reason to absolutely adore Fridays!

Friday is the end of the workweek, the beginning of the weekend and now, for the entire month of April, you can win FREE Jockey® underwear (or any Jockey.com® styles of your choice)!  Every Friday, one lucky winner will receive $50 + FREE shipping on Jockey.com®!

The rules are super simple!  All you have to do is follow @Jockey on Twitter and you’re automatically entered in each Friday’s drawing.  All winners will be announced on Twitter.  And, each winner will receive a one-time use coupon code for a $50 + FREE shipping shopping spree sent to them on Twitter.  Do you see a trend here? Wait for it…wait for it…

Join Twitter (it’s fun and cool) and follow @Jockey (you’ll have the chance to win free stuff and chat with us any time you want).

See you on Twitter & Good Luck!
Take a quick browse and see what you can spend you winnings on!

Here are the official contest rules.

Jockey International, Inc., is donating men’s and women’s underwear valued at more than $1 million to the victims of the Haiti earthquake. Jockey worked with the American Apparel and Footwear Association and its affiliation with Kids in Distressed Situations (K.I.D.S.) to facilitate the donation. Jockey’s licensing partner, Gerber Childrenswear, is also contributing Jockey- and Gerber-branded children’s apparel to the cause through K.I.D.S.

Learn more about how you can make a donation through K.I.D.S.